As a business owner, your priority is running that business. It means you might not know (or care) about cookies all that much. If you’re a business owner who also gets to wear the marketing ha...
It’s not a new thing that Google is throwing at us. Mobile-first indexing is something that they’ve been working on and telling marketers to prepare for over the past several years. If you we...
Modern business corporation management guru Peter Drucker is often cited for reminding us that WHAT GETS MEASURED, GETS MANAGED. It comes from a book he wrote all the way back in the 1950s – lo...
Customers expect personalized marketing that delivers information relevant to their needs. You would think this means an even deeper human touch – but instead, this personalized approach is bei...
Might. Maybe. Could. Many organizations define a lead as a person who matches the criteria established about need or interest in their products or services. Wait, isn’t that the same thing as...
The bad news is that it’s still too early to determine how COVID-19 will impact the rest of 2020. What we do know is that a significant portion of the population – your prospects – will con...
Talk about being out of sync. Gartner reports that, because of COVID-19, B2B marketing budgets are being slashed and burned. Of those participating in the survey: 26 percent said media buys were...
Don’t feel bad if you’re a bit fuzzy on the differences between demand generation and lead generation. Few marketers will argue that you can get away with just one or the other. Most marketer...
Close on Walmart’s tail is Amazon, which jumped from fifth to second place on this year’s Fortune magazine Fortune 500 List . Amazon first joined this exclusive business list in 2002, tearing...
It’s easy to fall down the “possibilities” rabbit hole when people start talking about Artificial Intelligence – especially when it comes to marketing. Is it some giant cloud-based comput...
“If you don’t know where you’re going, any road will take you there,” the Cheshire Cat tells Alice. Author Lewis Caroll’s advice holds true for marketers, too. If you want to turn a str...
Someone has to say it: General marketing is a waste of your resources. Lead generation, for example, fails miserably with a one-size-fits-all approach. The type of prospect you want to target det...
Who’s your perfect customer? The Bridge group reports that an average sales representative makes 46 calls a day . You’d think that would be sufficient to be certain about what makes someone a...
from https://smallbusinessmavericks.com/2020/04/17/step-on-the-gas-why-you-need-to-focus-on-lead-generation-in-uncertain-economic-times/ via SEO NYC
Artificial Intelligence (AI) is getting thrown into a lot of marketing conversations. It’s one of those catch-all terms that can mean a lot of things, ranging from natural language processing (...
The expectation has been set, and now the bar is being raised. All of us – whether it’s B2B or B2C – expect marketers to already know if we’re interested in their product or service. Pi...
from https://smallbusinessmavericks.com/2020/03/29/how-covid-19-will-make-you-market-differently/ via SEO NYC
from https://smallbusinessmavericks.com/2020/03/19/winning-the-fight-against-covid-19-how-artificial-intelligence-is-helping/ via SEO NYC
Weren’t we supposed to have flying cars by now? Technology is still working on that, but one thing it’s managed to help marketers do very well recently is talk to the right people and give th...
You probably aren’t too concerned if you’re lucky enough to have a website that gets millions of monthly visits. Most small businesses don’t have that luxury and every visitor is an extreme...