Any advertising campaigns that you launch should bring you closer to your customers and help t
https://www.doublespark.co.uk/blog/improve-your-adwords-conversion-rate
Back in 2015, Google snippets had a limit of 150 characters, but then something happened....
https://www.doublespark.co.uk/blog/how-long-should-you-make-your-meta-description
Google has now released more information on their upcoming Mobile First indexing, a tool that will...
https://www.doublespark.co.uk/blog/googles-mobile-indexing-change-what-you-need-to-know
Google is set to launch a new version of its structured data testing tool for rich results. The firm said from now on it will be labelling all rich snippets, rich cards or enriched results as ‘...
https://www.doublespark.co.uk/blog/google-launches-new-rebranded-rich-results-testing-tool
Just like a car, in order to keep your website running smoothly, you need to work on its maintenance ever...
https://www.doublespark.co.uk/blog/index-your-content-faster-with-fetch
We would like to wish you a Merry Christmas and a...
https://www.doublespark.co.uk/blog/happy-holiday-season-from-doublespark
Many marketers get tunnel vision when it comes to focusing their SEO efforts. This can result in too much emphasis on link...
https://www.doublespark.co.uk/blog/a-competitive-seo-checklist
You might have heard the term bounce rate being, well, bounced around now...
https://www.doublespark.co.uk/blog/what-is-bounce-rate-and-why-is-it-important
Link building is the bread and butter of the SEO world. It’s the tactic used by most well known websites to build their presence onlin
https://www.doublespark.co.uk/blog/the-ultimate-guide-to-internal-link-building
As most people who’ve working on SEO will know, Google, and other major search engines, regularly update the algorithms they use to rank web pages
https://www.doublespark.co.uk/blog/the-ever-changing-never-changing-landscape-of-seo
Over the years, developers have used a large number of techniques to try to boost the SEO and page rankings of their websites.
https://www.doublespark.co.uk/blog/how-microsites-can-negatively-impact-on-seo
If you have a few minutes spare and want to use them to optimise your website visibility, take a look at these five SEO quick wins.
Although far from perfect, the insights offered by the Google Search Console can be useful for business owners looking to improve their online presence
https://www.doublespark.co.uk/blog/what-the-latest-google-search-console-updates-mean-for-marketers
Thanks to our head honcho and passionate search professional, Gary, passing the Google Search Advertising and Shopping Advertising exams, we’re able to call ourselves Google...
https://www.doublespark.co.uk/blog/google-partnership-status
There are numerous advantages to both being and working with a Google Adwords Certified Partner.
https://www.doublespark.co.uk/blog/google-partner-advantages
Building local citations is the hardest part of getting your business visible in the local search results.
https://www.doublespark.co.uk/blog/12-local-citation-building-best-practices
What do we predict will be the web design trends in 2014?
https://www.doublespark.co.uk/blog/web-design-trends-for-2014
Google+ as a means to get better search rankings is shaping up to be a pretty sound strategy as correlation data and SEO professionals agree to its possible positive effects.
https://www.doublespark.co.uk/blog/three-common-google-related-mistakes-with-seo-consequences
That +1s have a high correlation with search rankings is a fact begs the question of whether it makes sense or not to use Google+ as part of your SEO strategy.
https://www.doublespark.co.uk/blog/seo-strategies-using-google
Google+ page management interface may not be the best example of UX engineering, being pretty confusing to use, but it does not mean that Google+ itself has no place in your SEO strategy.
https://www.doublespark.co.uk/blog/how-google-can-increase-your-search-rankings
Earlier this month Moz updated their annual survey of local search ranking factors. The survey aimed to determine precisely what qualities...
https://www.doublespark.co.uk/blog/local-search-ranking-factors
Any good SEO campaign will look for solutions covering both short and long-term goals. Leave out either of the two and you’ll end up either waiting too long for results to show, or ranking well...
https://www.doublespark.co.uk/blog/online-marketing-targeting-short-term-and-long-terms-goals
The world of search is an ever-changing landscape as search engines continue to tweak their ranking algorithms in an effort to achieve better search results. SEOs have no choice but to play...
https://www.doublespark.co.uk/blog/keywords-and-links-still-the-top-seo-factors-in-googles-book
Figuring out the ranking factors of search algorithms today is all well and good, but we know how quickly things can change and how bad it can be for those who are unprepared.
https://www.doublespark.co.uk/blog/looking-into-the-future-of-search
What makes a website great is very subjective, because all experts have different opinions. There is much more to creating a high-end website than...
https://www.doublespark.co.uk/blog/what-makes-a-quality-web-design