I have a pet peeve that is at the crux of being able to sell something (or not). It’s loudly apparent at trade shows. Picture this: You’re walking through a conference, and for a second, your...
https://consumerproductevents.com/marketing-faux-pas-on-bland-language/
Many Yiddish terms go hand-in-hand with the goal of marketing your invention In my 30-year career of launching products, chutzpah is the one quality that is mandatory for becoming successful. BY ...
https://consumerproductevents.com/chutzpah-the-schmooze-and-entrepreneurship/
In the marketing world, the former silos of earned and paid media have melted into a difficult-to-navigate integrated mash. Yet earned media is still the gold standard of all marketing, providing...
https://consumerproductevents.com/the-new-earned-media-a-guide-to-affiliate-marketing-for-pr-pros/
Successfully developing a product means knowing your customer If you are going to attempt to compete in a trending sector, you need to think long and hard about how you will differentiate. Get se...
Understand the 2 types and who your customers are in answering this marketing question The two types of influencers are self-created and those whose accomplishments make them influencers. BY ALYS...
https://consumerproductevents.com/do-influencers-fit-for-you/
Traditional marketing is still the best way to make customers aware of your invention PR is hands-down the most cost-effective traffic generation tool. BY ALYSON DUTCH Every Internet marketer I�...
https://consumerproductevents.com/for-free-traffic-pr-tops-seo/
Even during the worst of times, tenacity (and more) can see entrepreneurs through The pandemic created opportunities for inventor-entrepreneurs Kym Gold and Anthony Peraino, who both showed adapt...
To max out coverage for your invention, understand what PR is—and isn’t Humans are followers. They need to see that someone else is doing or saying something before they notice it—let alone...
https://consumerproductevents.com/want-a-publicist-timing-is-everything/
Numerous components go into satisfaction on both sides of the deal involving your invention or product A good publicist will set forth an action plan with a very specific list of tactics upon whi...
Market your invention through PR that ties in to current events Great publicists will always be looking for things in the news that make your product or invention reportable. BY ALYSON DUTCH Ma...