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AI technologies can make a big impact in improving the ad experience, but it still takes a human touch to interpret and inform the model.
Shifting media consumption habits coupled with preparing for a post-cookie world is the perfect storm, and now is time for an ad spend reset.
Rain, a marketing agency building custom voice experiences for brands, has raised $11 million in venture capital.
https://venturebeat.com/marketing/rain-nabs-11m-to-build-voice-products/
Social viewing service Scener created its mobile app debuting on iOS today to help users make sense of the streaming video mess.
Decrypt, a media company demystifying crypto and the decentralized web, has raised $10 million in funding as it spins out from ConsenSys Mesh.
https://venturebeat.com/media/decrypt-raises-10m-for-publication-covering-the-crypto-economy/
To keep the novelty of the live sports experience fresh, leagues and clubs need to recognize the value of existing technology.
https://venturebeat.com/datadecisionmakers/technology-is-saving-the-live-sports-experience/
What is the metaverse? Learn about the most common misconceptions surrounding the metaverse and whether there’s an element of truth in some.
https://venturebeat.com/datadecisionmakers/5-common-metaverse-misconceptions/
Multimodal AI systems, which can understand the relationships between video, text, audio, and more, are becoming commercialized.
Startups like Fairwords claim to prevent harassment through the use of AI. But AI might not be the best solution to the problem.
CaliberMind, which aims to apply AI technologies to revenue analysis, has raised $8 million in a new funding round.
https://venturebeat.com/ai/calibermind-which-analyzes-company-revenue-using-ai-lands-8m/
DeepMind says it has developed a system called Ithaca that can restore ancient Greek texts from damaged artifacts.
A group of researchers is attempting to build YouTube recommendation algorithms that are less problematic than the default system.
https://venturebeat.com/ai/researchers-turn-to-crowdsourcing-for-better-youtube-recommendations/
With NFTs, viewers have a way to directly participate in the entertainment industry, not only to fund films but also to earn from their gain.
The World Economic Forum’s Power of Media Initiative has developed a first-of-its-kind Audience Representation Index, providing a benchmark for how well consumers see themselves represented in ...
How will the metaverse actually work? And what opportunities will it create? Here are four predictions.
https://venturebeat.com/business/your-car-could-power-the-metaverse-and-other-predictions/
Insider, a company developing marketing software to help companies manage and analyze customer data, has raised $121 million in capital.
https://venturebeat.com/marketing/insider-raises-121m-to-help-companies-analyze-marketing-data/
Level AI, a company providing call center automation software, has raised $20 million in funding from venture capital investors.
https://venturebeat.com/ai/level-ai-which-provides-call-center-automation-software-raises-20m/
Metadata.io, a startup developing a platform to automate repetitive marketing tasks, has raised $40 million in venture capital.
https://venturebeat.com/marketing/metadata-io-lands-40-to-automate-repetitive-marketing-tasks/
Web3 will usher in a new era of social networks with a creator-driven economy and a focus on community interests over gatekeeper interests.
With new streaming TV services popping up every few weeks, the ability to act on viewership behavior data can be critical for a business.
Meta offered descriptions and details on several areas of its metaverse. They included how the Facebook-led company is using AI and machine learning in the metaverse for research, product develop...
Decodable, an analytics platform provider, has raised $20 million in venture capital funding, bringing its total to over $25 million.
https://venturebeat.com/business/decodable-raises-20m-to-grow-its-real-time-analytics-platform/
Intelligent document processing, a technology that leverages a range of techniques to process files, has transformative potential.
Using Snowflake’s Media Data Cloud, Disney is a new clean room, which offers brands a single location to securely access data on hundreds of customer segments across the entertainment giant’s...
Overview, a company developing an AI-powered visual product inspection platform for manufacturers, has raised $10 million in capital.
Exodigo, a startup developing a platform that leverages AI and sensors to map subsurface areas, has raised $29 million in funding.
Raydiant aims to create, manage, and scale the experiences brands deliver to customers and employees at their physical locations. With the platform, companies plug an internet-connected device in...
https://venturebeat.com/commerce/raydiant-which-develops-in-store-digital-signage-lands-30m/
DeepDub, a startup developing a platform that leverages AI to automate the dubbing process for movies, TV, and more, has raised $20 million.
Enboarder, an HR analytics platform, has raised $25 million in capital to expand its platform internationally -- and to add new features.
https://venturebeat.com/business/enboarder-nabs-32m-to-apply-analytics-to-hr-processes/
Cerebra, a company developing an analytics platform for businesses, has raised $15 million in venture capital.
https://venturebeat.com/marketing/cerebra-lands-15m-to-help-companies-analyze-marketing-data/