SEO – Web Analytics and Measurement

Advocate for UX and customer-centric "insight" driven design #UX #Analytics #Insights #CRO

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Search queries from mobile devices – Keyword research using google webmaster tools

Tue December 16th, 2014

Keyword research is an essential process when developing or updating content. According to the latest research by Search Metrics, Content is ultimately the number one ranking factor and thus wh...

https://dominichurst.com/2014/12/16/search-queries-from-mobile-devices-keyword-research-using-google-webmaster-tools/

Feedback Form Design – Improve usability and (conversion rate)

Fri November 14th, 2014

Quick post following a discussion with my Head of Design (@fritzvonrunte), not to mention listening to the knowledgeable Caroline Jarrett (@cjforms) Below is my Friday doodle on Feedback Form Des...

https://dominichurst.com/2014/11/14/feedback-form-design-improve-usability-and-conversion-rate/

SEO is a team game (just as UX and CRO is!)

Fri October 31st, 2014

Thought I’d discuss a common topic, that being SEO. More so tackling SEO as a team rather than individual SEO factors – see the excellent MOZ for them. As the person in charge of Google Ana...

https://dominichurst.com/2014/10/31/seo-is-a-team-game-just-as-ux-and-cro-is/