New data shows that mobile devices are still a vital part of the video ecosystem. They are with us when we watch TV and are used daily to watch by 3-in-5 US adults. The tablet and smartphone have...
Internet TV has reshaped the living room viewing experience for most Americans over the last five years. 4-in-5 have a connected TV, most have their smartphone in hand while watching, a third use...
https://nscreenmedia.com/living-room-viewing-on-the-go-viewers-embrace-svod/
Today, we are tied to the screens in our lives, needing them to watch, play, write and do myriad other things. But the days of carrying a phone with us everywhere seem to be numbered. And if AR g...
https://nscreenmedia.com/when-ar-glasses-replace-smartphones/
The laser focus on the connected TV by the internet TV industry is understandable given its prodigious growth in usage by streamers. But neglecting mobile would be a mistake. Here are four reas...
https://nscreenmedia.com/4-reasons-mobile-streaming-strategy/
In the world of connected TV, deployments, connectivity status, and usage do not necessarily fall in line. For example, smart TVs are the most deployed devices and the most connected. However, st...
https://nscreenmedia.com/smart-tvs-streaming-sticks-and-boxes-own-engagement/
The connected TV has garnered all the headlines as the most important streaming device. However, the smartphone is used by far more people for video, and they watch for over a half-hour per day. ...
According to the latest viewing data from Nielsen, the average adult watched traditional TV 30 mins less each day in Q2 2020 than in Q2 2018. Over the same period, viewing on connected TV, smartp...
Recently, there has been a deluge of data showing how much more people are using connected TV. However, mobile still matters, and usage is growing only slightly less than CTV during the lockdown....
https://nscreenmedia.com/mobile-viewing-matters-despite-ctv/
New reports from three companies show that the growth in usage of media caused by the COVID-19 pandemic seems to have settled in at an elevated level. Smartphones are being used much more for all...
https://nscreenmedia.com/nscreenmedia-ott-video-usage-settles-at-historically-high-levels/
Governments are asking video providers to cut their bandwidth footprint to shore up Internet infrastructure as most people hunker-down at home. However, you can cut your own video bandwidth usage...
https://nscreenmedia.com/control-streaming-video-resolution/