The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by ...
https://www.adweek.com/brand-marketing/fantas-famous-jingle-returns-wanta-fanta-remix/
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the dec...
Brands thrive by channeling their creative energies into what works--and away from what doesn't. Yet many marketers and agencies focused on DEI in marketing aren't hitting the mark when it comes ...
https://www.adweek.com/creativity/how-to-update-your-consumer-archetypes-for-gender-inclusivity/
Adam Scott, in the crucial moments before filming a scene, is preoccupied with his grooming, not his lines, and that's a problem even before he launches into a story about his dad's full and fabu...
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in se...
On this week's episode, ADWEEK's Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand...
https://www.adweek.com/brand-marketing/insights-from-taco-bell-cmo-taylor-montgomery/
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on e...
Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton exp...
https://www.adweek.com/brand-marketing/leading-brand-transformation-a-masterclass-with-doug-zarkin/
Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a...
https://www.adweek.com/brand-marketing/sports-bra-womens-sports-ohanian/
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audienc...
https://www.adweek.com/convergent-tv/wbd-first-party-data-platform/
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopti...
https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/