The 618 Festival is an e-commerce event that happens on the 18th of June (hence the name) every year. During which big sales are run.
Douyin is the version of TikTok that is available in China. Essentialy the same App. Both are owned by the Chinese company ByteDance.
https://marketingtochina.com/differences-between-tiktok-and-douyin/
Chinese Lingerie is a big market. We discuss the top brands, the main selling channels and the latest trends.
Tmall Global, as a cross-border eCommerce platform, allows international merchants to sell in China. What are the differences with the regular Tmall?
https://marketingtochina.com/tmall-global-international-vs-tmall-mainland-china/
China's fitness industry: from a niche western import to mainstream with rapid expansion, tech integration, and a focus on wellness.
https://marketingtochina.com/how-big-is-the-fitness-industry-in-china/
The Chinese Fashion market is huge. How to sell on e-commerce platform? What are the local and foreign brands that are succeding?
https://marketingtochina.com/fashion-in-china-top-marketing-strategies-for-brands/
The Little Red Book / XiaoHongShu app is the Chinese instagram. And THE social media of choice for Chinese women.
How to Advertise in China? Our experience advertising online on Chinese platforms and strategies we use in 2024.
Tmall (from Alibaba) is a largest B2C Chinese E-Commerce Platform. We share our experience helping brands on the marketplace.
The Chinese Luxury market is set to dominate half of global luxury consumption by 2025. What is the strategy of top luxury brands in China?
Your business with Douyin: How to setup a Douyin Flagship store? How E-Commerce works on the Chinese TikTok.
Chinese Bottled Water Market: Strategies for foreign brands to enter and thrive in this competitive space.
https://marketingtochina.com/guide-market-brand-bottled-water-china/