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AI Briefing: NewFronts bring a week’s worth of AI news for advertisers
While online platforms debuted AI upgrades for users and advertisers, streaming startups touted ways to use visual AI and machine learning.
WTF are data collaborations?
Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they?
Why former esports and digital media execs are forming a ta...content company to simplify the digital entertainment business
In recent years, talent management and content production have been two of esports organizations’ most successful revenue streams. Fixated is similarly producing original content and using it t...
How CTV platforms are pushing non-traditional ad formats — but not too far
Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials.
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lo...
Digiday+ Research: Influencers see more Instagram engagement with still images than Reels
When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
Google’s antitrust trial spotlights search ads on the final day of closing arguments
Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices.
Google and DOJ attorneys begin closing antitrust arguments
The day covered a number of key topics core to the case including search market landscape, search quality, alternatives options for users.
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform add...
Publishers’ Privacy Sandbox testing enters a ‘holding pattern’
Google's Privacy Sandbox needs some work before publishers say they're willing to dedicate time and attention to testing further.
After years of caution, pharma advertisers are embracing influencer marketing
Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, wh...
How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients' dollars.
How brands are using gaming personas to reach players effectively
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audie...
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad ...