Microsoft Advertising Blog

HOW MICROSOFT RETAIL MEDIA (POWERED BY PROMOTEIQ) HELPS RETAILERS AND ADVERTISERS COMPLY WITH DATA TRANSPARENCY, ACCURACY, PRIVACY, AND SECURITY. Retail media has been growing rapidly in the pas...

https://about.ads.microsoft.com/en-us/blog/post/april-2024/retail-media-measurement-guidelines?feed=blogposts

As the India Premier League (IPL) season is in full swing, it’s the perfect moment to dedicate this month’s seasonal spotlight to cricket—a sport that has undergone a remarkable transformat...

https://about.ads.microsoft.com/en-us/blog/post/april-2024/the-cricket-season-game-plan-for-advertisers?feed=blogposts

At Microsoft Advertising, we’re always pushing the boundaries to help you achieve more with less. Our latest product updates harness cutting-edge technology to revolutionize the way you work. F...

https://about.ads.microsoft.com/en-us/blog/post/april-2024/upgrading-native-campaigns-to-enhanced-cpc?feed=blogposts

Welcome to another edition of the Microsoft Advertising product roundup. At Microsoft Advertising, we’re committed to building the Microsoft Advertising platform with clients at the center. It�...

https://about.ads.microsoft.com/en-us/blog/post/april-2024/max-conversion-value-for-search-and-other-updates-for-april?feed=blogposts

We’re thrilled to announce the winners of the 2024 Microsoft Advertising Global Partner Awards. The awards continue to honor and celebrate our winners’ remarkable journeys and lasting impact,...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/2024-microsoft-advertising-global-partner-award-winners?feed=blogposts

The Cannes Lions International Festival of Creativity is the world's largest and most prestigious event for the creative communications industry. It’s a celebration of the best ideas, campaigns...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/microsoft-advertising-at-cannes-lions-2024-a-new-world-of-possibilities?feed=blogposts

Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/celebrating-our-partner-ideo-force?feed=blogposts

Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/celebrating-our-partner-interactive-strategies?feed=blogposts

The world of artificial intelligence (AI) is rapidly evolving, as is consumer interest in it. We set out to explore the nuances of our users’ interest in the AI space, particularly around gener...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/the-rise-of-genai-insights-from-search-trends?feed=blogposts

At Microsoft Advertising, we’re always on a mission to better serve our customers. That’s why we’ve recently invested a lot of our time and resources into generative AI to transform our ope...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/insights-navigator-transforming-our-internal-operations-with-generative-ai?feed=blogposts

The holiest month in the Islamic calendar—Ramadan—is observed by over 2 BILLION Muslims around the world with SOUTHEAST ASIA (SEA) and the MIDDLE EAST, REPUBLIC OF TÜRKIYE, AND AFRICA (META)...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/elevate-your-marketing-strategies-with-ramadan-insights?feed=blogposts

Welcome to another edition of the Microsoft Advertising product roundup. At Microsoft Advertising, we’re committed to bringing more efficiencies and solid return on investment (ROI) across th...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/performance-max-and-other-key-updates-for-march?feed=blogposts

A NEW ERA OF DIGITAL ADVERTISING WITH PRIVACY AND RELEVANCE AT THE CORE As our industry continues to move away from the usage of cross-site identifiers such as third-party cookies or device iden...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/the-future-of-private-advertising?feed=blogposts

I asked Copilot, "What is the definition of identity in digital advertising?" and this is the answer I received: Identity refers to a collection of features and characteristics associated with ...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/identity-building-a-web-that-works-for-everyone?feed=blogposts

Advertisers are always looking for new ways to deliver more results with less effort, and today we’re thrilled to announce an exciting new campaign type to help achieve those goals: PERFORMANCE...

https://about.ads.microsoft.com/en-us/blog/post/march-2024/microsofts-performance-max-now-available-globally?feed=blogposts