Today, leading measurement and analytics company Adjust unveiled InSight, a machinelearning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiven...
In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined...
https://www.businessofapps.com/news/smadex-releases-maximizing-creatives-impact-guide/
With 3 weeks to go until App Promotion Summit London, now is the time to take advantage of our Early Bird offer that ends this Friday (5th April) ⏳ The packed agenda features 5 rooms of app ...
https://www.businessofapps.com/news/aps-london-early-bird-tickets-end-friday-2/
Adapting in this rapidly evolving digital landscape and app ecosystem is paramount to success. Partnership remains important, as it can foster stronger offerings across businesses which ultimatel...
https://www.businessofapps.com/news/huawei-announces-strategic-partnership-with-avow/
Airbridge and Remerge, leaders in mobile marketing measurement and in-app programmatic advertising, respectively, have unveiled the ‘2024 App Marketing: Exploring the Trends from Today to Tomor...
World AdTech Day (#WorldAdTechDay) is a novel celebration set to spark on March 27, 2024. This special day recognizes and appreciates the valuable contributions of adtech professionals who drive ...
APS London is just around the corner, and we couldn’t be more excited about the fantastic list of apps and brands joining us at The Brewery on 25th April. Our attendee list reads like a who’s...
https://www.businessofapps.com/news/these-apps-are-coming-to-aps-london-are-you/
Adjust, an AppLovin company, has launched The Gaming App Insights Report, a groundbreaking resource offering a fresh perspective on the mobile gaming industry’s growth trajectory and revenue po...
https://www.businessofapps.com/news/adjust-launches-the-gaming-app-insights-report/
The calendar has turned its pages once again, and here we are, ready to dive into another edition of App Engagement Monthly, your trusted source for everything app engagement. 🌍📱 ⬇️ Bra...
Remerge and Verve Group are among the first mobile DSP/SSP partnerships to work with Google on building and testing the Android Privacy Sandbox. The companies came together to explore the integra...
In an exciting development for mindfulness and technology enthusiasts, Moonly, a popular app known for blending psychology, spiritual practices, and the lunar calendar, has unveiled a significant...
https://www.businessofapps.com/news/moonly-for-iphone-updated-with-ai-dream-interpretation/
Welcome to the spring of 2024, that was fast, right? And that’s the point – the app industry fires on all cylinders and it’s hard to keep up. Generative AI has been shaping the app marketin...
https://www.businessofapps.com/news/march-2024-aso-roundup-insights-and-hacks/
As we navigate the evolving landscape of the app industry, the need for innovation, strategic insight and community has never been more crucial. That’s why we would love to invite you to join u...
https://www.businessofapps.com/news/explore-the-6-themes-driving-app-growth-in-2024/
When we released our waterfall method of auto-pitching several years ago, the goal was to save time for brands that had identified more influencers than they had budget to work with. The waterfa...
Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG...
Welcome to the February edition of App Charts: Risers and Fallers where we detail three winners and three losers on app downloads. Data for this series was provided by AppMagic. Risers X (Twitter...
https://www.businessofapps.com/news/app-charts-february-2024/
This February, even though one day longer thanks to 2024 being a leap year, is over and it’s time to take a look at what interesting, insightful and useful for your app business we can share wi...
https://www.businessofapps.com/news/february-2024-user-acquisition-roundup-insights-trends-how-tos/
Time is running out to secure your spot at the forefront of the app growth revolution. With just a few days left, we wanted to remind you that launch ticket sales for App Promotion Summit NYC 202...
https://www.businessofapps.com/news/dont-miss-out-on-aps-nyc-2024-launch-tickets/
Adsterra is happy to announce its Sports Marathon. As a top traffic source for iGaming campaigns, Adsterra gives advertisers an opportunity to earn enhanced cashback for their ad campaigns target...
https://www.businessofapps.com/news/adsterra-launches-sports-marathon-for-advertisers/
Are you ready for the new era of app growth? It’s happening at App Promotion Summit NYC on June 27th 2024 at 360 Madison Avenue. Our previous email got you buzzing about the Summit’s return, ...
https://www.businessofapps.com/news/get-ahead-of-app-growth-trends-at-aps-nyc-2024/
Welcome to another Wednesday and another edition of App Engagement Weekly! 🤩🥳️😍 In this edition, we’re charting a course through the ever-shifting currents of app engagement, offerin...
Super Early Bird tickets are selling fast for APS London 2024 in April. We don’t want you to miss out on saving £500+ and we have limited tickets remaining. In-person ticket holders can enjoy ...
https://www.businessofapps.com/news/aps-london-super-early-bird-tickets-end-friday16/
January is kind of proverbial Monday for a year, holidays are over and – as much as you would prefer to continue to relax – it’s time to go back to work.🤦♂️ To fill you in on wh...
https://www.businessofapps.com/news/january-2024-aso-roundup-insights-and-hacks/
As we enter a leap year’s February (yes – 2024 is a leap year, finally here comes the one 🙂), it’s time to take a look at what has brought the first month of 2024 mobile app user acquisi...
We are excited to announce that the first look agenda for App Promotion Summit London 2024 is now live and covering the latest in app growth and product including Generative AI, SKAN 4.0, onboard...
https://www.businessofapps.com/news/aps-london-agenda-now-live/
Founded by a group of specialists with extensive experience in the adtech industry, Bidinfluence stands as a supply-side platform specializing in dynamic monetization through high-quality program...
https://www.businessofapps.com/news/bidinfluence-launches-rebranding-campaign/
App Promotion Summit London is gearing up for an explosive 2024 edition, and we want YOU to be a part of the action. Ticket sales are up 12% on last year’s conference and we are on track to hit...
https://www.businessofapps.com/news/get-excited-for-aps-london/
Chances are it happened to you too – some of the apps on your phone let you down when you needed them the most. They crashed when you needed that small piece of information for something import...
We’re excited to announce the dates for our 2024 US events. App Promotion Summit NYC will return to 360 Madison Avenue in Midtown Manhattan on Thursday 27th June. App Promotion Summit SF is b...
https://www.businessofapps.com/news/join-us-in-nyc-and-sf-in-2024/
Mobile marketing platform Gamelight is set to achieve an impressive $1 billion annual revenue in 2024, just one year after its launch. The secret to Gamelight’s success lies in the award-winnin...
https://www.businessofapps.com/news/gamelight-set-to-reach-1-billion-annual-revenue-in-2024/
AdMaven is shaking up the affiliate marketing game by launching its new tool: Content Locker. This ingenious solution unlocks the hidden potential within your content to capture more leads and dr...
https://www.businessofapps.com/news/admaven-launches-content-locker/
Going into 2024, the app industry will face new challenges and experience some big changes. At APS London on 25th April, we will be exploring this new era of app growth and bringing you the lat...
https://www.businessofapps.com/news/get-on-top-of-app-growth-trends/
As we bid farewell to the holiday season’s peace and calm, App Engagement Monthly is here to jolt you into 2024 with an invigorating burst of insights, ideas, and inspiring innovation. In this ...
https://www.businessofapps.com/news/app-engagement-roundup-trends-and-predictions-for-2024/
It’s estimated that in 2023 mobile consumers will have spent 50 billion hours in shopping apps on Android alone. On top of that, reports show that people are making more in-app purchases than e...
BidsCube, a full-stack programmatic advertising company, has officially unveiled its strategic collaboration with Pixalate, a leading platform specializing in ad fraud protection, privacy, and co...
https://www.businessofapps.com/news/bidscube-teams-up-with-pixalate-to-combat-ad-fraud/
This shall be my last post for BusinessofApps. After a decade of sharing insights, trends, and stories from the world of mobile apps, it comes with a mix of gratitude and sadness. If the app worl...
https://www.businessofapps.com/news/the-key-data-trends-shaping-the-app-industry-in-2023/
APS London is back on 25th April 2024 and it’s going to be bigger than ever with a new venue and capacity for 700+ app marketers, product and growth attendees and an expanded exhibition area. W...
https://www.businessofapps.com/news/new-venue-for-aps-london-2024-2/
When it comes to in-app audio advertising, research conducted by Odeeo, an Israel-based in-game audio ad platform, found that more than 90% of audio ads manage to capture gamers’ attention with...
https://www.businessofapps.com/news/over-90-of-app-gamers-engage-with-in-app-audio-ads/
In recent years, the mobile advertising industry has come under increased pressure from consumers and regulators to limit the sharing of users’ cross-app behavioral data. In response, Apple rol...
For many years, app stores were the go-to places for finding, selling, and making money from apps. But today, game and content creators want more flexibility and options. They’re looking for wa...
TikTok has just become the first non-gaming app to rake in an impressive $10 billion in consumer spending, as reported by data.ai. This year, the app has crossed the $1 billion mark for earnings ...
https://www.businessofapps.com/news/tiktok-achieves-10-billion-in-consumer-spending/
User acquisition is a pivotal concern for app developers in today’s fast-paced digital landscape. AppsFlyer, recognised as a global leader in marketing measurement, attribution, and data analyt...
https://www.businessofapps.com/news/app-growth-empowered-appsflyer-acquires-oolo/
Chinese app developers are not only thriving internationally but also reshaping the global app ecosystem. Based on new data from Adjust, Chinese-developed apps are making significant inroads into...
https://www.businessofapps.com/news/chinese-aps-are-reshaping-the-global-market/
Last week we had the pleasure of hosting the 7th annual App Growth Awards. We had over 250 entries from around the globe with a range of finalists across 16 different categories. All entries were...
https://www.businessofapps.com/news/app-growth-awards-winners-announced/
Generative AI start-up, Titan AI, has just secured over $500,000 in pre-seed funding, led by Berkeley SkyDeck. This investment underscores the growing interest in generative AI, particularly with...
In 2023, hybrid casual games have seen a significant boost in revenues, surging by 30%. That’s according to the latest data from SensorTower. Let’s dive in. Hybrid casual is on a roll As we a...
https://www.businessofapps.com/news/hybrid-casual-games-soar-a-30-revenue-surge-in-2023/
A group of 83 Spanish media organisations is taking legal action against Meta, the parent company of Facebook. They’re seeking damages amounting to €550 million. Let’s take a look. What’s...
France, the driving force behind Europe’s mobile revolution, has a thriving app ecosystem. With over 76% of its population actively using smartphones, the market is set to exceed $7.3 billion b...
https://www.businessofapps.com/news/gaming-app-installs-among-french-users-jump-17-in-2023/
While social media is not playing a dominant role in online shopping in Western markets (yet), a new study shows that it has caught on in the UAE. Let’s explore. Social media usage According to...
https://www.businessofapps.com/news/shopping-on-social-apps-is-on-the-rise-in-the-uae/
So you’ve evaluated your mobile app retention strategy and decided to launch a new retargeting campaign? But what happens next? How do you get started? What’s the best way to set and achieve ...
Spending on mobile gaming dropped by 5% to $110 billion in 2022, according to a new report from Shorooq Partners. The data provides important insights into the gaming scene in the Mobile, Esports...
https://www.businessofapps.com/news/mobile-gaming-spending-drops-5-to-110-billion-in-2022/
In the year since ChatGPT’s launch, the UK’s AI sector has experienced substantial growth. The number of newly established companies using ‘AI’ in their names has more than tripled, risin...
https://www.businessofapps.com/news/uk-ai-sector-growing-rapidly-despite-consumer-disconnect/
While social media apps have not yet fully embraced eCommerce in the West, the trend of making purchases through social apps is on the rise. A growing number of users seem increasingly willing to...
Adsterra is bringing a new game-changer to the stack of its famous Social Bar format: Interstitials are available for Self-Serve Platform advertisers! Interstitials used to be a privilege for man...
The advertising world is facing some tough challenges as its growth slows down by 5.3%. One big problem on the horizon is something called “invalid traffic” or IVT. Let’s take a closer look...
Migrating to SKAN 4 led to a reduction in the cost per acquisition and an increase in conversion rates, according to a new report from Adjust in collaboration with TikTok, which sheds light on th...
https://www.businessofapps.com/news/skan-4s-game-changing-effect-on-mobile-apps/
The ESPN app, acquired by Disney in 1995, has proven to be a lucrative investment over the years, with its valuation recently reaching an impressive $24 billion. According to a recent report by d...
https://www.businessofapps.com/news/espn-app-hits-1-billion-consumer-spend-milestone/
SuperScale, a company based in London that helps mobile games grow, recently published a report based on interviews with 500 game developers in the UK and US. It found that 43% of mobile gaming a...
Roku and Unity have announced a strategic collaboration aimed at assisting mobile app businesses in expanding their app installation campaigns to TV streaming platforms. This partnership, current...
The mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend...
A recent study conducted by the Pew Research Center has revealed a significant shift in news consumption habits among TikTok users in 2023. According to the study, the percentage of users accessi...
https://www.businessofapps.com/news/number-of-users-who-access-news-through-tiktok-doubles-to-43/
American startup SplitMetrics, specialising in app growth solutions, just acquired Austria’s App Radar, a prominent app marketing and analytics platform, in an all-cash deal. A power move This ...
Amazon appears to be bolstering its in-app shopping partnership. In two separate news pieces emerging over the past week, the eCommerce giant has struck a deal with both Meta and Snap to feature ...
China’s leading mobile publishers contributed a 38.7% share of the global revenue for the month of October. That’s according to the latest data from Sensor Tower. Let’s dive in! 37/100 A wh...
Alternative Android app store, Aptoide, just secured €8.5 million in funding from mobile growth and monetisation platform Digital Turbine. This investment means that the companies will be able ...
In a recent announcement, Google outlined new policies for prospective Android developers using personal Play Console accounts. These changes mandate comprehensive app testing involving a minimum...
As the year progresses, we want to express our gratitude for your unwavering support throughout 2023. Your dedication has been instrumental in making the global app community thrive in the face o...
https://www.businessofapps.com/news/2024-app-promotion-summit-events-lineup/
AppsFlyer, the mobile measurement, attribution, and data analytics solutions, just announced its acquisition of devtodev, a comprehensive data analytics solution designed for game and app develop...
TikTok‘s $1 billion creator fund will close on December 16, 2023, according to the company’s announcement. What’s happening and where should existing creators move? Creativity Program As of...
https://www.businessofapps.com/news/tiktoks-creator-fund-closure-whats-next-for-creators/
With the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channel...
ByteDance, the parent company of TikTok, has been working to propel its Pinterest-Instagram rival, Lemon8, but their ambitions have not materialised as planned. Recent data from Appfigures, an ap...
Several tech industry organisations, including NetChoice and Chamber of Progress, have expressed their concerns to the Supreme Court regarding the potential consequences for free iOS apps if mobi...
In a concerted effort to bolster cybersecurity measures, the UK government is joining forces with app developers, taking significant strides towards ensuring the UK’s resilience in the digital ...
App Promotion Summit is back in Berlin in 4 weeks’ time and we’re building up some serious MOMENTUM. We would love for you to join us at Hotel Adlon on Thursday 30th November. But why should ...
Apple is under increased scrutiny in the Netherlands as the Dutch consumer watchdog, the Authority for Consumers and Markets (ACM), challenges the fees it imposes on dating app providers. The out...
https://www.businessofapps.com/news/dutch-watchdog-challenges-apples-dating-app-fees/
Mobile payment apps have become vital for seamless financial transactions, revolutionising money management. By 2025, experts predict over 4.8 billion digital wallets and transaction values excee...
In response to the evolving European regulatory landscape, Facebook and Instagram are set to launch a new subscription service tailored to users in the European Union (EU), European Economic Area...
We are excited to unveil the 2023 shortlisted finalists for the App Growth Awards, marking its seventh year of recognizing excellence in the global app industry. Our expert panel of 12 independe...
https://www.businessofapps.com/news/app-growth-awards-2023-finalists-announced/
After mobile advertising network, Unity, announced a rather controversial Runtime Fee, the number of US advertisers on the ad network dropped by 15% in a single week. That’s according to data f...
Among mobile gaming genres, Role Playing Games (RPGs) and Strategy games have some of the most loyal players. Mistplay analysed 500+ mobile games and millions of players to rank mobile gaming gen...
The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mob...
https://www.businessofapps.com/news/mobile-ad-spending-grows-9-while-video-surges-by-11/
India’s economic outlook for the year remains optimistic as consumer spending on in-app purchases rose during the first half of 2023. That’s according to the India Festive Report for 2023, an...
https://www.businessofapps.com/news/festive-boost-71-surge-in-indian-in-app-purchases/
We’re just 5 weeks away from the much anticipated App Promotion Summit Berlin. Now is the time to take advantage of our Early Bird offer that ends this Friday – 27th October. We have a gre...
https://www.businessofapps.com/news/aps-berlin-early-bird-tickets-end-friday/
It appears social media app X, formerly Twitter, may not boast the daily active users figure it’s claiming to have. As a consequence, the app is finding itself under intensifying scrutiny conce...
By September, OpenAI’s ChatGPT mobile app has been downloaded 15.6 million times worldwide. But despite the surge in installation the app’s noticed a notable deceleration in revenue growth. ...
It seems that Elon Musk, who acquired Twitter for a staggering $44 billion and promptly rebranded it as X, is finding himself at odds with the stringent requirements imposed by the Digital Servic...
Discount eCommerce marketplace Temu reached $1 billion monthly gross merchandise volume (GMV) in June, according to market research firm YipitData. The app connects buyers directly with manufactu...
https://www.businessofapps.com/news/temu-one-billion-gmv-june/
Daily time spent on social media has decreased in 36 out of 48 markets tracked since 2022, according to the latest GWI social media trends report. This marks only the second time since tracking b...
Today App Subscriptions is one of the most viable app monetization models, it spans across TV, Music, Dating, Fitness, Games, Education, Productivity, and more. Scaling app subscriptions can feel...
It’s a busy week for gaming research with the latest research from Newzoo suggesting that mobile is still the most popular gaming platform across all generations and the only one that’s used ...
71% of those playing games on mobile and other devices say that it reduces stress in just a few minutes. That’s according to the “Power of Play 2023” report, released by the Entertainment S...
Gaming is not just for the young as a recent survey by Monetizr, a platform for in-game ads, reveals, providing a fresh look at the world of mobile gaming and how gamers view ads. Based on respon...
https://www.businessofapps.com/news/43-of-mobile-gamers-are-boomers/
Crunchyroll, Sony’s app for streaming anime and manga content, has recently surpassed the $1 billion mark in global consumer spending. The achievement comes more than a decade after its initial...
https://www.businessofapps.com/news/crunchyroll-app-surpasses-1-billion-in-global-consumer-spending/
Shopping apps saw a notable uptake during the Covid years, but interest in using them hasn’t waned following the end of lockdowns. This year alone, consumers are estimated to be spending 50 bil...
https://www.businessofapps.com/news/consumers-to-spend-50-billion-hours-in-shopping-apps-in-2023/
Role-playing games (RPGs) now dominate the South Korean gaming landscape, comprising 60% of mobile game sales. That’s according to new Sensor Tower data which shines a spotlight on RPGs and the...
https://www.businessofapps.com/news/rpgs-claim-60-of-mobile-game-sales-in-south-korea/
Brands continue to diversify the platforms they use for influencer marketing and yet Instagram continues to hold the top spot. Instagram Reels is emerging as the dominant influencer marketing pla...
In the third quarter of 2023, hypercasual game downloads hit the 3.5 billion mark, as indicated by a recent report from Appmagic. That’s an 8% drop from the 3.8 billion in the second quarter of...
https://www.businessofapps.com/news/hypercasual-game-downloads-drop-8-in-q3-2023/
Huawei’s mobile advertising ecosystem, Petal Ads, had a productive time at DMEXCO this year, engaging advertisers and offering valuable insights for crafting effective digital campaigns in the ...
In 2023, mobile gaming is poised to claim a 56% share of gaming revenue, as per data from data.ai and IDC. Now a new study sheds light on the differences in mobile gaming behaviours between East ...
Around 98% of people who use smartphones (that’s approx. 255.8 million individuals) are expected to explore different apps this year, as stated in the Mobile App Users 2023 report by Insider In...
2024 is closer than you may think, in just 3 months mobile advertisers around the globe should be ready for Apple’s Privacy Manifests and Google’s Android Privacy Sandbox coming to life. Fing...
AI is changing the face of Mobile Growth at an astounding pace, which is why we’re proud to announce the launch of AI Labs. It’s the digital playground where our Designers, Data Leads, and Ma...
https://www.businessofapps.com/news/phiture-launches-ai-labs-and-new-chatgpt-aso-plugin/
In a move towards adherence to local regulatory norms, tech giant Apple has recently mandated new apps to provide evidence of licensing from the Chinese government before making their debut on it...
Meta’s new venture, Threads, may be changing the way we think about social media. Unlike most social networks that start from scratch and grow over time, Threads quickly joined forces with Inst...
In the summer of 2023, there was an uptick in the utilisation of travel apps, surpassing the records of the preceding year. As per the most recent findings by data.ai, summer travellers exhibited...
https://www.businessofapps.com/news/summer-travel-app-boom-14-spike-in-usage/
We’re back with the second edition of App Charts, where we take a look at five apps which have seen their downloads rise over the past month, and five which have declined. Similar to the previo...
https://www.businessofapps.com/news/app-charts-risers-fallers-september-23/
In the third quarter of 2023, global consumer spending on mobile devices hit a new milestone, reaching a total of $33.6 billion. This resurgence in spending suggests that the mobile market is mak...
https://www.businessofapps.com/news/mobile-spending-hits-100-billion-milestone-early-in-q3/
The APAC app market has boomed thanks to better mobile networks and cheaper smartphones. In 2022, there were 1.29 billion people using mobile internet, up from 700 million in 2015. That’s accor...
Appodeal and Pollen VC announce a strategic partnership to empower app developers and game studios. This collaboration provides immediate access to essential resources and financial support, enab...
We wanted to give you a friendly nudge – the App Growth Awards 2023 entries are about to close THIS FRIDAY. Why should you jump in ASAP? 1. Zero Cost: Entering the awards won’t cost you a di...
https://www.businessofapps.com/news/app-growth-awards-2023-entries-closing-this-week/
Mobile app marketing’s performance is on a steady rise across industries. In 2023, 64.7% of global companies increased their mobile ad budgets compared to the previous year. For UK businesses, ...
https://www.businessofapps.com/news/65-of-companies-increased-their-mobile-ad-budgets/
Streaming apps are a dynamic bunch. Companies continually refine strategies to stay competitive and new data from Sensor Tower reveals the user demographic trends among major competitors in the s...
It’s that time of the year again – the App Promotion Summit opens its doors in San Francisco at W Hotel to greet subscription app strategy experts. This is your chance to meet more than 100 a...
Today’s app economy is crowded and competitive, yet there are 255 billion downloads per year and that’s only set to get higher. The advances of other platforms, ranging from CTV to alternativ...
https://www.businessofapps.com/news/applyzer-relaunches-with-unlimited-aso-data-for-app-developers/
A recent analysis conducted by Niko Partners has taken a closer look at the mobile gaming market in India, highlighting significant growth in both revenue and the number of gamers. India’s gami...
https://www.businessofapps.com/news/mobile-commands-97-share-of-indias-gaming-landscape/
CapCut, ByteDance’s video editing app, has achieved a staggering milestone, surpassing $100 million in consumer spend across iOS and Android devices, according to data.ai. Let’s dive in. CapC...
https://www.businessofapps.com/news/capcut-video-app-sees-100-million-milestone-in-consumer-spend/
We have a couple of updates for you… 🥁 Firstly, the Super Early Bird Ticket option ends THIS Friday. Save up to €250 and secure your place at what will be the app growth event of the yea...
https://www.businessofapps.com/news/aps-berlin-speakers-super-early-bird-ends-this-week/
In a study that pulls back the curtain on the escalating cybersecurity challenges of our digital age, a staggering 57% of monitored apps were found to be at risk of cyber threats. This recent dat...
https://www.businessofapps.com/news/over-half-57-of-monitored-apps-are-susceptible-to-cyber-threats/
More and more people around the world care about their digital well-being. One out of every four consumers is using apps to reduce how much time they spend on screens or to avoid annoying interru...
In the US App Store, many apps are experiencing a drop in downloads, even as the overall revenue generated from the App Store continues to rise. Data from app intelligence firm Appfigures reveal...
https://www.businessofapps.com/news/deciphering-the-app-store-slowdown-why-are-installs-declining/
It’s all systems go with the App Growth Awards 2023 and the deadline for entries is in 2 weeks. Why should you enter? Simple: It is completely free It’s easy – you only have to answer 5 sim...
https://www.businessofapps.com/news/app-growth-awards-entries-close-in-2-weeks/
As the holiday shopping season approaches, retailers face the challenge of adapting to shifting consumer behaviour, with a strong emphasis on mobile app shopping. Shoppers are now more deliberate...
https://www.businessofapps.com/news/77-of-retailers-believe-apps-drive-store-and-website-traffic/
Are you joining us in Berlin on 30th November to learn about the new era of app growth? In 2024 apps will have more opportunities than ever before… There are now 5 billion iOS and Android devic...
https://www.businessofapps.com/news/welcome-to-the-new-era-of-app-growth/
During the Covid-19 pandemic, people flocked to their phones to order food through apps. While the trend to shop online has outlived the end of lockdowns, the market is more crowded than ever bef...
Meta, the parent of Instagram and Facebook, is reportedly contemplating the idea of giving users the opportunity to avoid advertisements by subscribing to a paid service. According to the New Yor...
https://www.businessofapps.com/news/meta-eyes-paid-subscriptions-for-its-social-app/
APS SF early bird tickets end this Friday – don’t miss out on saving over $2,000. 🐥 We hope you can join us at APS SF – Subscription App Strategies in person on Thursday 28th Septe...
https://www.businessofapps.com/news/aps-sf-early-bird-tickets-end-this-friday/
Mobile app stores in China, run by companies like Tencent and Xiaomi, are now stopping app makers from releasing new apps if they haven’t met all the required rules from authorities. This follo...
https://www.businessofapps.com/news/chinese-app-stores-enforce-new-rules/
Google has partnered with ten mobile game developers following the successful launch of its Play Live event. The partnership aims to provide players with exclusive in-game items, accessible throu...
In an effort to diversify and generate more cash from subscriptions, apps are turning toward premium tiers. Dating apps such as Tinder, Match and Bumble are leading the way by introducing premium...
https://www.businessofapps.com/news/more-apps-are-embracing-premium-tiers-to-boost-revenues/
August is an interesting time for the app industry, with the summer holidays throwing into disarray usual app usage patterns. That being said, most of the top apps retained their position as the ...
https://www.businessofapps.com/news/app-charts-risers-fallers-august-2023/
You asked so we have delivered… We are more than excited to announce that we will be back for APS London 2024 on Thursday 25th April in a much BIGGER venue. The Brewery is a historic, Grade I...
https://www.businessofapps.com/news/new-venue-for-aps-london-2024/
For content creators looking to share their work, Instagram is still the top choice according to a recent study by research firm Mavrck. That’s despite TikTok gaining momentum. Let’s dive in....
https://www.businessofapps.com/news/instagram-holds-strong-among-creators-amid-tiktoks-ascent/
Consumers globally are expected to allocate $108 billion towards mobile gaming in 2023, as per a new report by mobile analytics firm data.ai. The projection underscores the enduring popularity of...
https://www.businessofapps.com/news/consumers-set-to-spend-108b-on-mobile-gaming-in-2023/
Supercell’s Clash Royale game achieved the milestone of $4 billion in total revenue. The accomplishment is quite the rarity, shared by only 15 other mobile games. It solidifies Clash Royale’s...
https://www.businessofapps.com/news/clash-royale-mobile-game-hits-4-billion-revenue-milestone/
There’s a saying in SaaS that managing a product development team is a lot like herding cats. The joke of the saying is that everyone involved in a project has their own set of goals and ideas ...
Travel apps are poised to generate $1.23 billion in revenue despite prevailing economic challenges, according to new data insights shared by Adjust. With the relaxation of most restrictions and s...
https://www.businessofapps.com/news/travel-app-installs-surpass-pre-pandemic-levels-by-18/
Popular dating app Bumble has crossed the $2 billion spending mark by users worldwide, becoming the second dating app to achieve this feat. The latest report comes from data.ai, the mobile analyt...
TikTok has just expanded its advertising tools in a move that could see more brands and marketers flock to the app. The brand new “Search Ads Toggle” helps advertisers to focus on individuals...
https://www.businessofapps.com/news/new-tiktok-ad-format-lets-brands-engage-search-focused-app-user/
The App Growth Awards 2023 will be presented on Thursday 30th November. Here are the categories for 2023: 1. App Advertising Platform Awarded to the mobile advertising platform, network or DSP ...
https://www.businessofapps.com/news/app-growth-awards-2023-categories-announced/
As of 2022, global economic difficulties and a rise in the inflation rate have affected the rate and pricing of in-app subscriptions. On average, there’s been a 1.29% monthly rise in mobile sub...
Creators have flocked to TikTok Shop to offer up their products just two weeks ago after TikTok officially unveiled its shopping platform poised to reshape social commerce. But what’s in store ...
Tencent, the major Chinese mobile game maker, behind titles such as PUBG and Roco Kingdom, just announced that it made 149.2 billion yuan (which is about $20.6 billion) in Q2 2023. This is 11% mo...
We are excited to announce that the first look agenda for APS SF – Subscription App Strategies 2023 is now live and covering the latest in growth and product marketing for subscription apps inc...
https://www.businessofapps.com/news/the-agenda-for-aps-sf-subscription-strategies-is-now-live/
Disney has seen a massive drop off in the number of subscribers to its Indian streaming service Disney Hotstar over the past 12 months, with 12.5 million fewer subscribers in July 2023 than at th...
Changing strategy, social media platform X, aka Twitter, has opted to pull the plug on advertisers using its timeline to push their accounts and reel in fresh followers. The development was notic...
Setapp, an app subscription service, is getting ready to launch its own app store as a different choice. They’re planning to do this when new rules from the EU start next year. Setapp is relyin...
Within just three weeks, Threads seems to have gone from formidable Twitter rival to just another social app. Similarweb, the data aggregation and software firm, recorded a drastic decline of nea...
https://www.businessofapps.com/news/threads-vs-twitter-from-rival-to-retreat-in-3-weeks/
Adsterra, a prominent digital advertising network, is celebrating a decade of remarkable success by hosting an extraordinary Anniversary Giveaway. Lucky participants who remain active for a minim...
https://www.businessofapps.com/news/adsterra-marks-milestone-10th-anniversary/
Mobile wallets and payment apps are all the rage, especially since the pandemic forced many into going cashless. But one mobile payment app stands out as being the favourite among customers – w...
The average eCPM dropped 26% on Android and 12% on iOS between H2 2022 and H1 2023. That’s according to the latest report from app and software firm Tenjin. Let’s dive in. Changes ahead While...
China’s Ministry of Industry and Information Technology (MIIT) has revealed its latest move to exert control over the market, as it announced that all mobile app developers must soon register t...
https://www.businessofapps.com/news/china-imposes-business-registration-on-app-developers/
Plenty of mobile app gamers have a desire to be involved in game development, but it’s not all fun and games. The latest data from Sauce Labs, an automated testing platform, finds that nearly h...
In 2023, consumers are spending far more time using their mobile phones and apps, amassing over 2.5 trillion hours on Android phones in H1. This marks a 4% rise from H2 2022 and a 16% increase ye...
https://www.businessofapps.com/news/users-spent-2-5-trillion-hours-on-android-apps-in-h1-2023/
If you’ve been wondering how exactly you could retain more of your app users, Duolingo may be a good one to turn to. The language app uses a unique approach to retaining app users through its �...
https://www.businessofapps.com/news/duolingos-streak-feature-drives-record-17-million-daus/
Get ready for the ultimate showdown. The App Growth Awards 2023 is back ⚡Do you have what it takes to be crowned a champion in the app growth industry? 🏆 Submit your entry before Friday 29...
https://www.businessofapps.com/news/enter-the-app-growth-awards-2023-seize-the-glory-%F0%9F%8F%86/
Domino’s Pizza just announced that app orders rose around 25% percentage points in H1 2023 versus the previous year. The latest financial results showed continued strong growth from H1 orders a...
https://www.businessofapps.com/news/dominos-pizza-reports-46-surge-in-app-users/
Apple has now responded to new regulations in China by taking measures against ChatGPT-style apps. An update by the South China Morning Post indicates that more than 100 apps providing similar se...
https://www.businessofapps.com/news/apple-cracks-down-on-chatgpt-like-apps-in-china-app-store/
MiHoYo, the Chinese gaming app developer behind Genshin Impact, has now reached $8 billion in user spending across its catalogue of mobile games. That’s according to data published by app exper...
China has granted licenses to 88 new games in the month of July, with an overwhelming 86% of these gaming titles specifically designed for mobile apps. The approvals are touted as a pivotal momen...
In a bid to maintain its most influential users amid growing competition from platforms like Instagram Threads and others, X, formerly Twitter, introduced an initiative to compensate creators by ...
Japanese users spent 13% more on apps in Q1 2023 compared to the previous year, according to a new report from analytics firm Adjust and mobile data analytics provider data.ai. Spending is expe...
The number of apps with subscription revenue as their main form of income has taken off in recent years across all verticals with installs of subscription apps reportedly reaching 5.2 billion bet...
https://www.businessofapps.com/news/key-subscription-app-statistics/
As a growing number of mobile app marketers have shifted focus from growth to customer loyalty, app install spending dropped a whopping 41% on Android subscription apps and 30% on iOS. That’s a...
India’s mobile gaming market is growing at a rapid pace with 4.32 billion game downloads in 2023, or 15.3% of the global total. That’s according to the latest report from app experts Apptica ...
Amid growing concerns about data privacy and security in the healthcare app sector, the Federal Trade Commission (FTC) and the US Department of Health and Human Services’ Office for Civil Right...
Apple and Google may face changes in their app store regulations as the Australian Competition and Consumer Commission (ACCC) has proposed new rules that would enable app developers to charge for...
Consumer spending in shopping apps increased 37% during the Q4 holiday period compared to Q3 2022, marking a 30% higher rise than the same period in 2021. That’s given hope to retail marketers ...
https://www.businessofapps.com/news/37-increase-in-app-spending-during-q4-holiday-season/
If you’re still not entirely sure how to use short-form video to boost your app marketing success, Emplifi’s latest research “Unleashing the Power of Video: Key Trends Driving Social Media ...
The global mobile app market is set to reach a whopping 189 billion installs and generate $186 billion in revenues by 2027, according to the latest report from mobile experts Sensor Tower. Let’...
We’re excited to announce that App Promotion Summit Berlin will return to Hotel Adlon in Mitte on Thursday 30th November. We’ll be bringing together the European app growth community to sh...
Ever wondered about which apps get the most downloads on the App Store and Google Play? An analysis from AppFigures has taken a closer look at download estimates including expanded country covera...
India has decided to impose a substantial tax on online gaming companies including app makers. The decision, announced during the 50th meeting held in New Delhi, entails treating online gaming on...
https://www.businessofapps.com/news/india-gambles-on-gaming-taxes-imposes-28-tax-on-mobile-games/
Google has unveiled updates to its policy, aiming to provide new avenues for transactions involving blockchain-based digital content within apps and games available on Google Play. According to J...
It appears mobile is starting to bounce back after the initial economic downturn following the COVID pandemic and the war in Ukraine. Global in-app spending grew to a whopping $67.5 billion durin...
The number of apps with subscription models has grown rapidly in the last few years and nearly 30% of IAP spend came from subscriptions in Q1 2023. The app economy is projected to hit $614 bi...
https://www.businessofapps.com/news/the-subscription-app-opportunity-in-2023/
Instagram’s text-based app Threads reached an impressive milestone of 100 million signups within just five days of its launch on June 6. That’s according to the Quiver Quantitative tracker da...
Female gamers now account for 37% of total gamers in Asia. That’s according to the latest report from Asian game market analytics firm Niko Partners. Let’s take a closer look. Gaming is for e...
https://www.businessofapps.com/news/female-gamers-account-for-37-of-total-gamers-in-asia/
Global app install ad spend, which refers to the expenditure made by mobile apps to attract new users and encourage them to install their apps, is estimated to reach $94.9 billion by 2025. That�...
https://www.businessofapps.com/news/global-app-install-ad-spending-to-increase-20-by-2025/
A whopping 38% of all games developed in Brazil between 2020 and 2021 were primarily designed for mobile devices. That’s according to data from Abragames’ 2022 Brazil Games Industry Report. ...
https://www.businessofapps.com/news/38-of-games-in-brazil-were-developed-for-mobile-devices/
According to recent findings by analytics firm Adjust, the opt-in rates for Apple’s App Tracking Transparency (ATT) feature have grown significantly, reaching an impressive 37%. Among various g...
https://www.businessofapps.com/news/hypercasual-gaming-apps-reach-att-opt-in-rates-of-44/
Screen readers may be the latest malware to watch out for, according to testing from app shielding expert Promon. The company uncovered some pretty disturbing vulnerabilities among the top financ...
The majority of the top 50 mobile app publishers achieved notable monetisation success through in-app purchases last year, and this trend is expected to persist. New research from data.ai reveals...
SuperScale, a revenue growth platform for mobile game developers and publishers, just secured $5.4 million in a Series A funding round. The financing was spearheaded by Venture to Future Fund, ac...
User acquisition and app growth experts, Upptic, just launched a new product that targets creative workflows and digital asset management. Here’s what you need to know about the new Creative Hu...
https://www.businessofapps.com/news/upptic-unveils-new-creative-hub-for-app-growth/
Fitness and health apps saw some of the worst adoption on both app stores in Q4 2022 since the beginning of 2020. That’s according to a new report from performance marketing agency AdQuantum ba...
We are excited to announce that App Promotion Summit is coming back to San Francisco on Thursday 28th September 2023 with an event 100% focused on subscription apps. The agenda will cover how ...
https://www.businessofapps.com/news/aps-returns-to-san-francisco/
A brand new study reveals that midcore gamers are almost twice as expensive to acquire than casual gamers. Yet, their lifetime value can be substantially higher, according to Liftoff’s latest 2...
A surprising revelation was recently made about WeChat, the popular Chinese messaging and social app. The app now has over 400m monthly active users for its mini-games. How did it get there? And ...
https://www.businessofapps.com/news/wechats-mini-games-attract-400-million-users-a-month/
Apple revealed a new ad format for the App Store, exclusively tailored for the Today tab. The revamped design presents a more concise layout compared to the previous full-height card style. Let�...
https://www.businessofapps.com/news/apple-gives-ads-on-the-today-tab-a-makeover/
With more consumers using mobile apps and mobile devices than ever before, 95% of marketers have shifted their focus toward customer retention. That’s according to new research by OneSignal, t...
App developers recognise the crucial connection between brand building and expanding their user base. However, navigating the vast marketing landscape can be overwhelming, given the multitude of ...
https://www.businessofapps.com/news/brag-index-cracking-the-code-to-app-growth-and-brand-building/
In-game ads tend to attract higher viewability rates according to new research from game ad platform Anzu, in collaboration with global attention tech company Lumen Research. This study, the mos...
https://www.businessofapps.com/news/attention-grabbers-in-game-ads-score-98-for-vviewability/
Over two-thirds of gamers play on mobile devices, according to the latest Global Gamers Study 2023 from app experts Newzoo. The latest study found that 79% of gamers used their mobile devices to...
In a bid to enhance competition within the app payments market, the Japanese government recently unveiled its intention to enforce new regulations on Google and Apple. These rules will mandate th...
https://www.businessofapps.com/news/japan-takes-on-tech-titans-and-imposes-app-payment-regulations/
Gen Z’s interest in gaming apps is undeniable. According to new research from marketing firm Fluent, almost half of the generation’s users have at least four gaming apps installed on their ph...
Some 77% of players who have ever converted to in-app purchases (IAP) did so within the first two weeks of downloading a mobile game. That’s according to the latest report by Unity, the platfor...
How VTA improves campaign measurements When using VTA, marketers track the number of times an ad is seen by potential customers (impressions), and this information helps them analyse and optimise...
Ever wondered if there’s a right time to display your in-app pop-up notification asking users to allow or deny tracking? Mobile gaming experts Game Refinery wondered about just that and analyse...
Onymos, the developer of a Features-as-a-Service platform, just announced the extension of its platform to support the creation of Internet of Things (IoT) and Internet of Medical Things (IoMT) e...
TikTok has become the first-ever app to exceed $1 billion in consumer spending within a single quarter. That’s according to new data from mobile app experts data.ai. Let’s dive in. One-time p...
China retains its unrivalled position as the dominant force in the global mobile gaming industry, capturing a staggering 31.7% share of the worldwide mobile games revenue, all generated domestica...
Perhaps it was only a matter of time before we’d all get tired of the endless stream of influencers on our social apps unpacking or promoting products. Now research by SaaS platform provider En...
https://www.businessofapps.com/news/out-with-influencers-in-with-consumers-90-prefer-real-content/
Twitter’s ad revenues in the US have taken quite the hit during April and May according to an internal presentation obtained by The New York Times. It also seems that the company has failed to ...
https://www.businessofapps.com/news/tweet-retreat-twitters-ad-revenue-takes-a-nosedive/
Gamelight, a mobile game advertising platform, has expanded its operations to nine countries around the world. In addition to the US, Germany, the UK, Canada, and Australia, Gamelight has now int...
https://www.businessofapps.com/news/gamelight-expands-mobile-game-ad-operations-to-more-countries/
Some 81% of devices now use iOS 16 according to data released by Apple in the lead-up to the highly anticipated WWDC 2023 event. The company recently unveiled fresh insights into the widespread a...
https://www.businessofapps.com/news/81-of-devices-are-now-using-ios-16-according-to-apple/
Tech giant Apple made this week announced a series of upcoming tax changes that will impact apps, in-app purchases, and subscriptions. These changes are set to take effect from May 31. Let’s ta...
https://www.businessofapps.com/news/apple-announces-upcoming-tax-changes-for-app-store/
With 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday (June 2nd). ⌛ The packed agenda features 3 rooms of app grow...
https://www.businessofapps.com/news/aps-nyc-early-bird-ending/
The global games market witnessed a slight setback in 2022, as total revenues experienced a year-over-year decline of 5.1%. Despite this dip, the industry remained a force to be reckoned with, sh...
https://www.businessofapps.com/news/mobile-game-revenues-decline-6-7-in-2022/
OpenAI’s ChatGPT saw downloads jump to 500k during the first six days after its launch, only surpassed by Truth Social, which garnered over 600k downloads. What makes the results even more sta...
https://www.businessofapps.com/news/chatgpts-downloads-surged-to-500k-in-the-first-six-days/
In today’s fast-paced world, consumers are increasingly seeking convenience and efficiency through the use of mobile apps. That’s according to a survey of 11,000 global respondents which show...
https://www.businessofapps.com/news/quarter-of-app-users-delete-apps-because-they-never-use-them/
Builder.ai, a mobile app building platform based in London, just secured a whopping $250 million in Series D funding round, spearheaded by the Qatar Investment Authority (QIA). What’s going on ...
In an era dominated by smartphones and an abundance of mobile applications, understanding what drives consumers to adopt and retain apps is crucial for companies seeking to thrive in the digital ...
The use of artificial intelligence technology is increasingly prevalent among developers, as they follow the trend to enhance their mobile apps and expand their user base. Recent data provided by...
https://www.businessofapps.com/news/top-chatbot-app-dominates-downloads-and-revenue-charts/
A staggering 70% of app developers are unhappy with the current amount of time available to their engineering teams for fostering innovation. In an industry where groundbreaking ideas and forward...
In today’s fast-paced digital landscape, mobile applications play a crucial role in business success. However, a recent study reveals that a significant number of companies are falling short wh...
https://www.businessofapps.com/news/the-app-roval-bottleneck-manual-processes-delay-app-delivery/
Digital Media Solutions, Inc., (DMS) a prominent player in the mobile and digital advertising landscape, has made a bold move that could reshape its position in the market. The company revealed i...
OpenAI is introducing its ChatGPT app on Apple’s App Store, in a push to extend the reach of its AI chatbot. This makes access to the chatbot more user-friendly but also has potentially negativ...
https://www.businessofapps.com/news/openai-launches-chatgpt-mobile-app/
The app growth event for NYC returns on Thursday 22nd June and we’d love to see YOU there. 🚀 Want to make some new app marketing friends? You will be able to network with 1,000+ attendees on...
https://www.businessofapps.com/news/whos-coming-to-app-promotion-summit-nyc/
In a recent announcement, tech giant Apple revealed that its renowned App Store has successfully thwarted over $2 billion worth of potentially fraudulent transactions in the year 2022 alone. The ...
https://www.businessofapps.com/news/apples-app-store-blocks-over-2b-in-fraudulent-transactions/
The number of subscribers to Disney Plus declined for the second consecutive quarter, losing four million in the last three months. The decline is almost entirely due to Disney Hotshot, its India...
https://www.businessofapps.com/news/disney-plus-subscribers-decline-revenue-improves/
Mobile advertising grew 14% year-on-year in 2022 to a whopping $336 billion. That’s according to data.ai’s State of App Revenue report, a comprehensive study of the mobile ad industry. It fin...
https://www.businessofapps.com/news/ad-mirable-growth-mobile-ad-revenue-jumps-14-to-336-billion/
Language learning app Duolingo surpassed 20 million daily active users in the first quarter of 2023, a significant increase of four million on the previous quarter and up 62.5 percent year-on-yea...
https://www.businessofapps.com/news/duolingo-surpasses-20-million-daily-actives/
When mobile users experience poor connectivity or unreliable WiFi networks, it significantly impacts their app usage and overall experience. Inadequate mobile connectivity leads to users spending...
Small app developers on the App Store saw an impressive 71% increase in their revenue from 2020 to 2022, according to the latest data from Apple. These findings may serve as a significant point o...
https://www.businessofapps.com/news/small-app-developers-on-app-store-see-revenues-rise-71/
The mobile creator community underwent a remarkable growth spurt since 2021, with its size almost tripling. It’s now valued at over $104.2 billion annually. As a result, there’s a sharp rise ...
https://www.businessofapps.com/news/mobile-app-creators-are-being-tipped-more/
Hyper-casual used to be all the rage in gaming but it seems the business has experienced notable shifts, with profits no longer as lucrative as they were in the past. This is due, in part, to a d...
Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences a...
Delisted apps can pose a risk to consumer privacy and the overall quality of the app ecosystem. Even after being removed from the app stores, these apps may still be installed on users’ devices...
The last two years for Wish have been disastrous, with significant declines in revenue and usage. While it is not the only app to see its fortunes reverse since the global lockdowns ended, it is ...
https://www.businessofapps.com/news/wish-86-percent-decline-usage/
We live in a world where economic uncertainties and app user privacy concerns make it harder for marketers to meet their bottom line. Ad budgets are getting cut and marketers have to adapt to wor...
The first quarter of 2023 saw an overwhelming majority (92%) of mobile game advertisers release new creatives. This equates to nearly 50,000 advertisers in the mobile gaming space who introduced ...
With the growing popularity of mobile apps, the number of malicious apps that can harm users’ devices or steal their data has risen. To combat this issue, Google has been investing in machine l...
https://www.businessofapps.com/news/google-blocks-1-43-million-policy-violating-apps-on-play-store/
We are excited to announce that the first look agenda for App Promotion Summit NYC 2023 is now live and covering the latest in app growth and product including Generative AI, Custom Product Pages...
https://www.businessofapps.com/news/the-aps-nyc-agenda-is-now-live/
The mobile application industry is witnessing a significant surge in in-app advertising demand, as per a recent survey. The increase has been linked to the rising usage of mobile apps and the shi...
As concerns about data privacy and security continue to mount, many Americans are left wondering just how pervasive Chinese apps are in the United States. Despite these concerns, a number of Chin...
As Google prepares for its annual I/O developer conference in May, the tech giant has been spotted testing a new Play Store ad slot that could expand its search ads business. The move would offer...
https://www.businessofapps.com/news/google-plays-around-with-new-ad-slot-in-play-store-search/
Fireside, a popular interactive entertainment app backed by billionaire investor Mark Cuban, has announced the successful completion of its Series A funding round, securing a whopping $25 million...
According to a recent study conducted by Usercentrics, a leading Consent Management Platform (CMP) provider, a staggering 90% of mobile games are not in compliance with privacy regulations. This ...
ByteDance, a major technology company based in China, is promoting a new social media application called Lemon8 in the United States. This move comes as the company’s flagship app, TikTok, is f...
https://www.businessofapps.com/news/bytedance-pushes-lemon8-app-as-tiktok-faces-us-ban/
Do you want to join us at App Promotion Summit NYC 2023 in June? 🙌 Take advantage of our Super Early Bird discount and save up to $1,000. In-person ticket holders can enjoy our networking c...
https://www.businessofapps.com/news/aps-nyc-super-early-bird-tickets-end-this-friday/
Data.ai an app analytics company, just released its Q1 Rankings Report, revealing that global consumers now spend an average of 5.5 hours per day on mobile apps in 2023, up from 5.4 hours in Q1 2...
https://www.businessofapps.com/news/money-saving-apps-thrive-amid-economic-struggle/
The subscription-based revenue model has become increasingly popular among app developers in recent years, with users opting for monthly or annual payment plans for access to premium features or ...
Measure Protocol has released its first App Life Report of 2023, with details on consumer digital behaviors, including a deep dive into the continued rise of user engagement and prioritization of...
https://www.businessofapps.com/news/tiktok-continues-to-extend-its-domination-measure-protocol/
In response to an antitrust intervention by the UK’s Competition and Markets Authority (CMA), Google has put forward a proposal that would grant developers offering apps through its UK Play mob...
https://www.businessofapps.com/news/google-offers-alternative-payment-options-to-uk-app-developers/
Simulation games are the most cost-effective in terms of user acquisition, with a cost of $0.59 per install according to a new report from Liftoff, the growth acceleration platform. By comparison...
https://www.businessofapps.com/news/simulation-games-are-most-cost-effective-for-user-acquisition/
While Instagram has long been the dominant platform for influencer marketing efforts, there is a new kid on the block that’s rapidly gaining ground – TikTok. With its short-form videos and va...
Despite a slowdown in the digital advertising market this year, TikTok is poised to continue its upward trajectory. According to a recent report from WARC, the popular social media platform’s t...
https://www.businessofapps.com/news/tech-and-electronics-brands-electrify-ad-investment-in-tiktok/
The mobile advertising industry has been a significant driver of growth in the digital economy, with companies spending billions of dollars every year to reach customers through various online ch...
Following a crackdown on new mobile game apps in China, the country seems to be back on track. According to industry experts at Niko Partners, the total number of game licenses issued for the yea...
We are busy building a fantastic App Promotion Summit NYC 2023 agenda that will be packed with the East Coast’s top app growth experts. We’re back at 360 Madison Avenue with 4 rooms of ap...
https://www.businessofapps.com/news/speakers-announced-for-aps-nyc-in-june/
Twitter’s ad business has taken a significant hit following Elon Musk’s acquisition of the social media platform almost six months ago. Recent reports reveal that the company’s core revenue...
Global consumer spending on mobile games experienced a 5% year-on-year decrease, reaching $110 billion in 2022. However, predictions suggest that spending on mobile games will surge and reach an ...
https://www.businessofapps.com/news/optimism-as-gaming-app-installs-are-up-10-over-2022/
Mobile ad fraud is a persistent problem that has been plaguing the digital advertising industry for years, with billions of dollars lost each year. Despite efforts to combat this issue, fraudster...
https://www.businessofapps.com/news/apps-under-attack-install-fraud-increases/
There is just no other way around it – people are tired of SMS marketing messages. Recent studies show that up to 65% of customers have reached the point of “No more, please!” to hit the Un...
https://www.businessofapps.com/news/learn-why-in-app-notifications-are-superior-to-sms-live-event/
In the ever-evolving mobile app landscape, it’s crucial to stay on top of the latest trends and shifts in user behaviour. A recent report from Sensor Tower sheds light on some interesting devel...
In light of TikTok being slapped with a whopping £12.7m fine by the UK’s data watchdog for failing to safeguard the privacy of minors, UK data protection laws continue to strengthen. Recent de...
https://www.businessofapps.com/news/meta-loses-trust-among-brits-while-paypal-soars/
At the start of the COVID-19 pandemic, there was a notable increase in the popularity of personal investing apps as people sought to manage their finances remotely, keep up-to-date with market in...
Mobile can be a very distracting environment and app developers and brands are having to work harder than ever before to capture attention. The time users spend viewing an ad or app can be a dire...
https://www.businessofapps.com/news/attention-please-end-cards-boost-mobile-video-ad-performance/
Global mobile payments are projected to surpass $2 trillion by 2023, driven by increased smartphone access, QR code utilization, digital wallet adoption, and the prevalence of payment application...
Despite an initial slowdown in 2022, the mobile app industry is experiencing a bit of a resurgence in 2023, with early indicators showing an upward trend in mobile app installs for eCommerce (+4%...
2022 proved to be a dynamic year for the global gaming market. Despite the fact that consumers spent 6.4 billion hours per week in gaming apps around the world, data.ai’s State of Mobile Gaming...
On average, two out of three App Store users will leave without downloading an app. That’s why it’s all the more important for app developers to optimise their stores and find meaningful ways...
Influencer marketing continues to be a growing trend in the marketing industry, with a recent survey revealing that 64% of marketers plan to increase their influencer marketing budgets over the n...
Despite the challenges faced by the mobile industry, including the pandemic-driven hype mostly fading and Apple’s privacy changes, global app downloads in 2022 remained significantly above pre-...
https://www.businessofapps.com/news/entertainment-apps-ahead-of-games-for-consumer-spending/
In 2023, the importance of apps to consumers remains indisputable. According to research from data.ai, the global app market is demonstrating remarkable resilience despite economic challenges. Mo...
https://www.businessofapps.com/news/q1-2023-app-market-booms-with-record-consumer-spending/
Influencers have long been a major force in marketing, but a new trend on TikTok is challenging their status. It’s called “deinfluencing” and as the name suggests the trend means that TikTo...
https://www.businessofapps.com/news/deinfluencing-on-social-apps-is-a-wake-up-call-for-brands/
Everyone’s been talking about TikTok facing scrutiny in the US due to concerns about its data privacy policies and potential links to the Chinese government. Meanwhile India, a country also at ...
https://www.businessofapps.com/news/ban-to-boom-indias-ban-on-tiktok-opens-doors-for-competitors/
As more people use apps on their mobile devices, cybercriminals continue to develop new methods to exploit app vulnerabilities. In 2022 cyberattacks rose 38% over the previous year and the number...
https://www.businessofapps.com/news/app-calypse-now-81-of-mobile-apps-vulnerable-to-cyberattacks/
Amidst the possibility of a TikTok ban in the US, influencers are preparing to shift to alternative short-form video platforms in case ByteDance, TikTok, and the US government fail to come to a r...
Following the upsets in the US banking system over the last few weeks, crypto apps and wallets have seen a spike in downloads and user numbers. What’s happening? Stocks down, downloads up As Si...
With thousands of new titles hitting the market every year, the nuances of launching a mobile game across different countries are becoming more complex and building a loyal audience is harder tha...
https://www.businessofapps.com/news/remerge-publishes-new-guide-games-gone-global/
Since the arrival of SKAdNetwork (SKAN) 4.0, Apple’s privacy-preserving attribution framework for iOS, the app performance ecosystem swiftly came together to test and deploy its new features wi...
Audio advertising in-app is growing at a rapid pace, but concerns over potential ad fraud schemes continue to pose a threat to the industry. According to eMarketer, US podcast advertising spendin...
https://www.businessofapps.com/news/listen-up-in-app-audio-advertising-faces-rising-fraud-threat/
When the first hypercasual game (Flappy Bird) was released in 2013, it wasn’t an immediate success. But by the following year interest in this type of lightweight, snackable gameplay had explod...
App Discovery (OEM) is becoming increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire concept. What exactly is a...
https://www.businessofapps.com/news/reach-millions-in-seconds-with-app-discovery-oem/
Despite the economic downturn, app and mobile publishers appear optimistic. Digital publishing revenues jumped 3% to £176.9 million in 2022 from the previous year, according to the latest data s...
You’ve probably heard a lot about Live Activities. With iOS 16.1, Apple released this powerful new functionality, which allows apps to extend their branded app experience to their users’ lock...
https://www.businessofapps.com/news/webinar-apples-new-live-activities-build-vs-buy/
Pandemic lockdowns meant that many of us could only dream of travelling. But once lockdowns lifted, people were quick to return to the spots they’d dreamt up. Now data from app and mobile marke...
https://www.businessofapps.com/news/rewards-boost-recommendations-of-travel-apps/
The Oscar’s are just around the corner but it seems that interest in the annual Academy Awards event is already fuelling a higher interest in streaming apps and platforms such as Netflix, Amazo...
https://www.businessofapps.com/news/oscar-nominations-streaming-app-paramount-downloads-jump-80/
As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their...
https://www.businessofapps.com/news/brand-safety-is-key-for-67-of-mobile-brand-advertisers/
Influencer marketing may be here to stay after all. This year alone, 64% of brand marketers are looking to increase their budgets on influencer marketing and a vast majority prefer long-term rela...
While the economic effects of the Covid pandemic and the war in Ukraine are taking a toll on ad budgets worldwide, the gaming app economy has been remarkably resistant. Developers and game market...
A UK mobile games maker topped the latest Financial Times / Statista FT 1000 of the seven fastest-growing European companies. But what’s all the more apparent from the survey is the impact of C...
https://www.businessofapps.com/news/uk-mobile-game-maker-tripledot-studios-tops-ft-1000/
Text and WhatsApp messaging may seem like an outdated mode of marketing. However, almost a fifth of respondents list SMS as their preferred brand communication channel and 16% would ideally like ...
Many social apps start out by offering their services for free. They begin to monetise by offering ads and building their own advertising platforms. But with Apple’s app tracking transparency, ...
Just because a user downloads a fintech app, doesn’t mean they’ll be using it. In fact, only one in five users who install fintech apps, end up signing up within the first week. That’s acco...
Apple Search Ads is now the second-largest network for user acquisition on iOS, according to the Singular ROI Index 2023 released today. That’s by comparison with platforms using analytics from...
TikTok has the highest engagement rate among social media apps according to new benchmark report from RivalIQ. The analysis is based on 5 million posts and 9 billion comments and favourites on Fa...
https://www.businessofapps.com/news/brands-posting-short-video-content-see-higher-engagement/
The health industry has seen a significant change since the Covid-19 pandemic with ever more healthcare services available via mobile apps and on people’s wearable devices. Health tracking is n...
https://www.businessofapps.com/news/two-in-five-us-adults-now-use-health-apps/
Mobile has changed the way shoppers interact with brands and online retailers. But what’s really important when trying to engage shoppers and what has the biggest impact on their purchasing dec...
https://www.businessofapps.com/news/80-of-mobile-shoppers-say-reviews-have-biggest-impact/
With the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorte...
https://www.businessofapps.com/news/longer-video-ads-boost-conversions-by-50-over-shorter-ones/
With the Covid-19 pandemic, a growing number of customers began utilising banking apps. Downloads of banking apps in Europe and the UK rose 5% last year compared to the previous year, according t...
https://www.businessofapps.com/news/neobanking-app-downloads-jump-11/
Every update of SKAdNetwork from Apple Inc. raises the app performance ecosystem expectations for the privacy-preserving attribution framework for iOS to be improved. SKAdNetwork 4.0 was released...
https://www.businessofapps.com/news/join-the-conversation-putting-skan-4-0-into-practice-live-event/
With 4 weeks to go until App Promotion Summit London, now is the time to take advantage of our Early Bird offer that ends this Friday (24th February). The packed agenda features 4 rooms of app...
https://www.businessofapps.com/news/aps-london-early-bird-tickets-end-friday/
Mobile marketers are increasingly discovering the power of mobile game advertising with the number of advertisers rising by almost 18% in 2022 over the previous year. That’s according to new re...
https://www.businessofapps.com/news/casual-mobile-games-dominates-number-of-advertisers-at-28/
Following the success of APS NYC last year, we are looking forward to returning to NYC on Thursday 22nd June. Last year, 200+ app marketers joined us for an epic event featuring 4 rooms of app ...
The MENA (Middle East North Africa) region is quickly gaining a reputation for being a fast-growing market in mobile gaming with revenues expected to exceed $5 billion by 2025. Now, gaming market...
https://www.businessofapps.com/news/mena-3-game-revenues-to-grow-56-by-2026/
While creating an app is no easy feat, keeping it alive and going is even harder. When apps on the App Store and Google Play Store go without updates for at least 2 years, they’re referred to a...
https://www.businessofapps.com/news/number-of-abandoned-apps-in-app-stores-climbs-another-6/
Mobile is now the dominant platform for media consumption with users spending over 4 hours a day on their mobile devices compared with 3 hours on PCs and TVs. That’s according to the latest ’...
https://www.businessofapps.com/news/96-spend-13-hours-using-social-and-video-sharing-apps/
In 2022, the Utilities vertical showed significant growth during sports events, specifically – the World Cup. PropellerAds noticed that conversion rates around certain GEOs, ad formats, and OS ...
https://www.businessofapps.com/news/world-cup-traffic-spike-utilities-ad-performance-grows-by-20/