If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports... The post How to Go Beyond the Persona and Find Your Muse appeared...
https://contently.com/2021/07/21/go-beyond-persona-find-your-muse/
Many people still can't travel, but as the hospitality industry is learning, they still want to escape. The post The New Customer Journey: How Live Video Is Transforming the Travel Industry ap...
https://contently.com/2020/08/17/live-video-transforming-travel-industry/
Nailing a balance between aspirational and realistic content is a challenge, but if you rise to it with your travel content, your program will end up in the hallowed halls of the great campaigns ...
https://contently.com/2019/08/28/5-incredible-content-marketing-examples-from-travel-brands/
Hotels are promoting themselves with mobile content, video, personalized emails, and in rare cases, dinosaurs. The post Infographic: The 16 Hottest Travel Marketing Trends of 2016 appeared fir...
https://contently.com/2016/03/16/infographic-16-hottest-travel-marketing-trends-2016/
NASA, the CIA, and the TSA are creating content that would make most brands jealous. The post How the Government Turned Bureaucracy Into Content You’ll Actually Like appeared first on Conten...
https://contently.com/2016/03/11/government-turned-bureaucracy-content-youll-actually-like/
With Marriott's content studio taking the industry by storm, CMO Karin Timpone reveals her secrets to success. The post ‘Metrics Meet Magic’: How Marriott CMO Karin Timpone Reaches Next-Gen...
I've interviewed a lot of marketers over the years. Some are clear; some are candid. David Beebe is both. The post Stop Interrupting What People Are Interested In, and Become What They’re Int...
"We have this motto that we build around trend lines, not headlines." The post How Skift Is Transforming B2B Travel Content appeared first on Contently .
https://contently.com/2015/11/19/how-skift-is-transforming-b2b-travel-content/
With a Hollywood-style approach, Marriott is changing the content marketing game. The post ‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio appeare...
Forget what you see on Snapchat and Instagram. The best branded content on Earth comes in the form of print magazines full of great photography and writing. The post 7 Brands With Print Magazin...
https://contently.com/2015/07/20/7-brands-with-print-magazines-that-are-actually-awesome/
United elevates the decades-old in-flight magazine concept through collaborations that benefit all partners involved. The post United’s Rhapsody Magazine Takes Content Marketing to New Height...
https://contently.com/2015/05/07/uniteds-rhapsody-magazine-takes-content-marketing-to-new-heights/
In March, the brand magazine made a big comeback. The post The Best Branded Content of March appeared first on Contently .
https://contently.com/2015/04/01/the-best-branded-content-of-march/
Marriott International wants to own the travel space—and take on publications like Travel + Leisure. The post Contently Case Story: Inside Marriott’s Ambitious New Travel Mag appeared firs...
https://contently.com/2015/03/27/contently-case-story-inside-marriotts-ambitious-new-travel-mag/
Content marketers just got a really fun new toy—one that'll up your visual content game faster than you can say "selfie." The post 7 Things Content Marketers Need to Know About Layout, Instag...
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks. The post The Best Branded Content of February 2015 appeared first on Contentl...
https://contently.com/2015/03/02/the-best-branded-content-of-february/
Famous personalities like Barack Obama, Leo DiCaprio, and Mitt Romney have published on Medium, but brands have yet to embrace the platform. That's about to change. The post Is Medium the Next ...
https://contently.com/2015/01/07/is-medium-the-next-big-frontier-for-content-marketing/
Here's what you missed while wondering whether that ugly Christmas sweater is going to mess up your mistletoe game. The post Content Marketing Catchup: The Best Branded Content of November, Why...
For the past 24 months, Inc. magazine's company of the year has been crafting a lavish collection of branded content. The post How AirBnb Is Using Content Marketing to Stay on Top appeared fir...
https://contently.com/2014/12/05/how-airbnb-is-using-content-marketing-to-stay-on-top/
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin. The post The Best Branded Content of November appeared first on Co...
https://contently.com/2014/12/01/the-best-branded-content-of-november/
What happens when a brand tries to use "pay it forward" as the basis of a social marketing campaign? The post JetBlue Pays It Forward Through a Social Storytelling Campaign With No End in Sight...
Here's what you missed in the content marketing world this week. The post Content Marketing Catchup: 18 Big Questions Answered, ESPN for the YouTube Age, and More Must-Reads appeared first on ...
Travel and leisure should be the stuff of content marketers' dreams. And when it comes to telling stories that drive business, travel practically does the job for you, right? Not so fast. The p...
https://contently.com/2014/02/26/has-the-travel-industry-missed-the-brand-publishing-boat/