The conversation around personal branding is not new, but we’ve seen an increase in interest around the subject in the last few years. This is mainly due to the increasing demand for people to...
Gen Z, the generation that has saturated news cycles and dominated social media, wields the unique power to make (or break) brands as they permeate digital channels. This young adult demographic...
Thirty-some years ago, when Simon Barrow brought product marketing and brand thinking to the world of hiring, it was supposed to bring about a revolution in talent acquisition and recruiting. Th...
https://www.brandingmag.com/james-ellis/employee-value-propositions-arent-really-working/
Maggie Murphy is CEO of Lewes FC, a fan-owned and community focused football club in the UK famous for being the first team in the world to commit to equal playing budgets for their women’s an...
Insurance company Geico consistently communicates its brand promise of “15 minutes or less can save you 15% or more on car insurance.” Some say it’s masterful because it: Publicly communic...
How I loved going to watch Tottenham Hotspur play at White Hart Lane. I wasn’t a season ticket holder, so all I could afford was the unimportant midweek matches. I’d cycle up High Rd after w...
https://www.brandingmag.com/hugo-timm/blanding-untangling-the-nuanced-knot-of-brand-design/
There’s no denying it. Visuals have always been in fashion’s driver seat. It makes complete sense, right? The drama of a runway show perfectly executed, culture and subcultures manifested th...
https://www.brandingmag.com/sarah-grech/why-fashion-needs-to-find-its-voice/
Employer branders love to talk about the amazing impacts of investing in your employer brand. From attracting more applicants and higher offer acceptance rates to increasing talent retention and...
https://www.brandingmag.com/james-ellis/the-cost-of-a-bad-employer-brand/
Despite world temperatures rising and extreme weather instances growing, many governments and politicians are taking the unfortunate step of rowing back on their ESG (environmental, social, and ...
I centered my high school thesis on the wonderfully-written dichotomies that fill Joseph Conrad’s Heart of Darkness. A foreigner myself, I was fascinated by the fact that a non-native speaker ...
This is the seventh installment in my Brand Strategy Spoilers series, which unpacks the decision-making factors that explain shopper and consumer behavior. Specifically, the four drivers of beha...
“Zoom in and obsess. Zoom out and observe. We get to choose.” Rick Rubin wrote this in his recent book, The Creative Act. And it sums up (almost) perfectly how I feel about branding and how ...
https://www.brandingmag.com/nick-liddell/solid-branding-means-niching-for-a-person-not-a-market/
I traveled out of Nigeria for the first time in 2019, on a short business trip to Dubai–an experience that left me with a huge aftershock. Though a significant number of Africans (up to 8% of ...
https://www.brandingmag.com/gidyon-thompson/why-are-african-brands-not-going-global-at-scale/
“Things are not always what they seem; the first appearance deceives many; the intelligence of a few perceives what has been carefully hidden.” – Phaedrus This article is a direct follow-o...
In case you got the wrong idea, I’m not anti-advertising, anti-agency, or anti-brand. I just don’t have the luxury of entertaining company activity that doesn’t contribute to the bottom li...
In today’s highly competitive market, luxury fashion brands often seek innovative ways to enhance their brand image and captivate their target audience. One popular method is by association wi...
Every marketer is inspired by famous video commercials, especially early in their career. You know, those emotional, cinematic ads from brands we all know and love. Ads that tug at our heart str...
https://www.brandingmag.com/john-james/brand-campaigns-part-4-why-and-when-should-you-use-them/
Mark Zuckerberg launched Threads as a competitor of the microblogging platform X (formerly Twitter), with the platform gaining 30 million users within the first few hours after launch and crossi...
If 20-plus years of brand consulting have taught me anything, it’s that rebranding is (and should be) a huge pain in the arse. Taken seriously, a rebrand touches every part of an organisation:...
https://www.brandingmag.com/nick-liddell/why-rebrand-or-better-yet-why-not/
“As our island of knowledge grows, so does the shore of our ignorance.” – John Wheeler To understand how brand advertising works or doesn’t work, we must first understand how all adverti...
https://www.brandingmag.com/john-james/brand-campaigns-part-3-how-does-brand-advertising-work/