(Previously posted and amended from LJMU Digital Services Blog) Over the years I and teams I work with have carried out quite a few usability tests. Whilst those close to user research understand...
So our test has been up and running. Previously I mentioned an issue with numbers; partly because of an additional variation thinning out traffic, but also picking a page that wasn’t getting ...
https://dominichurst.com/2015/04/16/getting-started-with-ab-testing-part-3-results/
With our goals recording, we went in search of an ideal candidate/ a pain point we knew needed improving. At NICE we revolve around providing guidance on a range of health issues. Within each p...
https://dominichurst.com/2015/03/23/getting-started-with-ab-testing-part-2-start-the-test/
Whilst personally this isn’t my first foray into A/B testing, it is for my current place of work and as so I thought it was an ideal opportunity to document the process. With doing this, I will...
https://dominichurst.com/2015/03/11/getting-started-with-ab-testing-part-1-preparation/