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Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany.  By leveraging ex...

https://www.exchangewire.com/blog/2024/04/24/deutsche-telekoms-alliance-with-equativ-strengthens-advertisers-ability-to-maximise-the-addressable-advertising-tv-landscape/

Today, (April 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has...

https://www.exchangewire.com/blog/2024/04/23/viooh-launches-programmatic-sales-for-digital-out-of-home-with-beijing-metro/

In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmati...

https://www.exchangewire.com/blog/2024/04/18/greenbids-guillaume-grimbert-on-the-state-of-sustainability-in-programmatic/

TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community. This move aligns with TeqBlaze's commitment to developi...

https://www.exchangewire.com/blog/2024/04/10/strengthening-ad-tech-advocacy-teqblaze-joins-the-prebid-community/

The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33% increase in gross margin. Looking ahead to 2024, the company aims for ...

https://www.exchangewire.com/blog/2024/04/10/adtech-opti-digital-forecasts-60-growth-in-2024/

ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan...

https://www.exchangewire.com/blog/2024/04/04/arcspan-releases-identifier-audit-to-expand-audience-data-analytics-suite-aiding-publishers-in-linking-identifiers-to-programmatic-outcomes/

AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. As stated in the offic...

https://www.exchangewire.com/blog/2024/04/04/adplayer-pro-outstream-video-ad-tech-provider-introduces-new-programmatic-features/

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha lanzado actualizaciones de subasta programática, mejorando su plataforma publicitaria d...

https://www.exchangewire.com/blog/2024/04/04/proveedor-de-tecnologia-de-publicidad-en-video-outstream-adplayer-pro-presenta-nuevas-funciones-programaticas/

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until ...

https://www.exchangewire.com/blog/2024/04/04/privacy-sandbox-and-the-countdown-to-cookieless/

The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC (in a...

https://www.exchangewire.com/blog/2024/03/25/acquisition-of-bidstack-ltd-all-operating-subsidiaries/