Product Management Challenges » 4. Technology Marketing

(As featured on the Pragmatic Marketing website.) The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only bec...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/18003/

Using references to talk to your prospects and endorse your software product can be the most effective way to close a sale and cut the length of the sales cycle. They reassure your prospect that ...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/07003/

Note: It has been a month since my last article. Those of you who know me would know that it was hard for me to be silent for such a length of time! But don't worry, today's issue is probably one...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/06009/

Exhibiting at trade shows is a staple of marketing a software product. As part of a mix of marketing activities to reach your target market, trade shows provide visibility for your product, build...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/06005/

The effort to first define and develop the marketing message for your product usually takes place with a limited amount of research and input from customers, especially for new capabilities. For ...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/05014-striking-gold-polishing-your-marketing-message/

I’d like to showcase an entertaining and useful article that recently appeared in the newsletter from the Boston Product Management Association (BPMA). It is written by Mike Urbonas, Contributi...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/05007/

Happy New Year! This is the first issue of the newsletter in 2005, and the 78th issue since December 2002. I hope you’ll continue to find this material helpful. Two issues ago, I wrote about pa...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/05001/

Compared to manufactured goods or hardware, software products are easy to integrate so that they work together seamlessly. Therefore, collaborating with other software companies to complement and...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/04030/

For Product Managers who are have not been through the product positioning exercise a few times, the greatest difficulty about it may not be the effort itself but what you need to do in order to ...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/04026/

Technology companies, since they are largely peopled by technically oriented individuals, often fall into the trap of creating marketing and sales materials that are overly focused on the technic...

http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/04023/