Hello, I’m Gi-Gi Downs: account planner, shoe-lover, online
community alum, Internet tinkerer, brand builder. I’m obsessed with
the futures of retail and what I call Involvement Branding. I post
about campaigns that zag, social commerce & retail strategy, fashion
and e-commerce startups. I also use the Oxford comma. A lot. This I
believe: The quality of the solutions we come up with will be in
direct proportion to the quality of the description of the problem
we’re trying to solve.“Free customers are more valuable than
captive ones” – Doc Searls said that and he’s the don. “I feel
so strongly that deep and simple is far more essential than shallow
and complex” – Fred Rogers Currently SVP, Group Director, Account
Planning at Edelman Digital. (Obviously, opinions and musings here do
not represent those of the company or clients.) Previously VP/Head of
Account Planning at TBA Global and prior to that, oversaw Digital
Shopper Marketing Strategy at Lunchbox. .gr_grid_container { /*
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.gr_grid_book_container { /* customize book cover container div here
*/ float: left; width: 39px; height: 60px; padding: 0px 0px; overflow:
hidden; } reading list Gi-Gi Downs’s favorite books » Share book
reviews and ratings with Gi-Gi, and even join a book club on
Goodreads. }
