China established its annual Brand Day eight years ago. At last December’s plenary meeting, the Standardization Administration of China (SAC), currently serving as TC289 Secretariat, propose...
Brands are often untapped assets. Join us May 10, 2024, Noon ET, when Joanna Seddon, Managing Partner at Presciant and CEO of MASB, reveals how companies can unlock their potential and captur...
https://themasb.org/may-10-webinar-the-golden-ticket-to-business-value-growth/
For the first time, the Marketing Accountability Standards Board (MASB) has evaluated and certified a software product in accordance with the Marketing Metric Accountability Protocol, which inclu...
https://themasb.org/masb-issues-first-certification-for-software/
Connecting sponsorships to financial results will be the subject April 10, 2024, Noon ET, when the Marketing Accountability Standards Board debuts its new webinar series, Making Marketing Account...
https://themasb.org/connecting-sponsorships-to-financial-results-april-10-webinar/
We have ambitious goals for 2024 and beyond. We are driven by our vision—to elevate the CMO to their rightful place in the boardroom, by making marketing accountable. In 2023, we gained tractio...
Background From May through September of 2023, the Marketing Accountability Standards Board (MASB) published three articles that were compiled into the white paper, The Bud Light Brand Divorce: H...
Snack industry giant Mondelēz International is making a commitment to accountable marketing by joining MASB, the Marketing Accountability Standards Board. Nick Graham, Global Head of Insights & ...
https://themasb.org/mondelez-international-joins-masb-to-link-marketing-and-return/
With a strong interest in measuring the financial impact of creativity, the California State University, Long Beach has joined the Marketing Accountability Standards Board. Ingrid M. Martin, Ph.D...
https://themasb.org/csu-long-beach-joins-effort-to-measure-creativity/
MASB CEO Joanna Seddon reviews past progress as well as future goals and challenges for the many projects and initiatives of the Marketing Accountability Standards Board, which is elevating the C...
Proven applications changing the work and culture of Marketing were discussed at MASB Winter Summit by Venky Shankar of Southern Methodist University (Moderator); J. Walker Smith of Kantar; Nobu...
https://themasb.org/artificial-intelligence-causal-analytics-marketing-accountability/