It’s critical to optimize your e-commerce site for both mobile and desktop users in order to maintain a strong online presence. The goal is to create a seamless shopping experience for ...
https://www.sli-systems.com/blog/differences-between-mobile-desktop-shopping-sli-systems.html
Missing the basics on your e-commerce site can cause more than two-thirds of shoppers to flee, according to Retail Dive. As a result, many shoppers could be leaving before they even hit the “A...
You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions he...
https://www.sli-systems.com/blog/best-magento-extensions.html
Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely sp...
https://www.sli-systems.com/blog/improve-ecommerce-conversion-rate.html
The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail ...
https://www.sli-systems.com/blog/retail-customer-experience-trends-2018.html
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost yo...
https://www.sli-systems.com/blog/ecommerce-merchandising-guide.html
Artificial intelligence was once an aberration found in the most sinister of sci-fi novels and cinema – how could you ever forget Hal? Today, AI is a part of our everyday lives and even invisib...
Creating an excellent e-commerce user experience can seem daunting, but it doesn’t have to be. In this article we’ll outline an evaluation and review process that highlights some of the most ...
https://www.sli-systems.com/blog/5-steps-creating-excellent-e-commerce-user-experience.html
There’s no contest: 2017 will be “The Year of Personalization,” and now we have some direct insight to back up this claim. A recent survey distributed to all retailers attending SLI Connect...
https://www.sli-systems.com/blog/announcing-sli-esp-take-mind-reading-next-level.html
Some people are just born lucky. You know the ones. It doesn’t matter if they are at a garage sale, flea market or thrift store, they are going to find exactly what they are looking for every t...
https://www.sli-systems.com/blog/your-shoppers-shouldnt-need-luck.html
“Big data” is all the buzz. It’s a challenge to merchants and data providers alike. Complex calculations on large volumes of data can be fascinating to a programmer. But these aren’t just...
As we discussed last week, the purpose of refinements is to allow shoppers to find what they are looking for more quickly. By indicating specific characteristics to narrow down the number of opti...
https://www.sli-systems.com/blog/refining-your-site-navigation-part-2.html
Refinements allow visitors to quickly narrow down their product selections as they travel through your site. This is one of the best ways (aside from using the search box) that visitors express t...
https://www.sli-systems.com/blog/refining-your-site-navigation-part-1.html
Well-designed site navigation leads shoppers straight to the items they want, much like a well-designed satellite navigation system directs drivers to their destinations. Great site navigation he...
https://www.sli-systems.com/blog/navigation-the-art-of-good-usability.html
In the drive to turn your visitors into buyers, navigation is a critical part of the shopping journey. More than 70% of site visitors navigate their way to the products they have in mind. But if ...
https://www.sli-systems.com/blog/announcing-next-generation-learning-navigation.html
Summer is officially here. But before your shoppers can splash in the pool or lounge on the beach, there is one necessary item of attire that must be purchased – a bathing suit. Is there anythi...
https://www.sli-systems.com/blog/how-online-bathing-suit-shopping-could-save-summer.html
There is a compelling correlation between well-ranking webpages and them having user friendly URLs. Therefore, improving your site’s URLs is one of many simple ways you can optimize your SEO. J...
https://www.sli-systems.com/blog/improve-seo-with-user-friendly-urls.html
You found your niche in the lucrative (albeit lackluster) world of B2B e-commerce. It’s been great. Your clients don’t need anything fancy, you say. You can hum along with a website that walk...
https://www.sli-systems.com/blog/b2b-its-time-to-step-up-your-game.html
SLI Connect is sparking exciting e-commerce discussions on both sides of the globe this month. Earlier in March, we had our most successful SLI Connect UK yet. With an unprecedented 200 attendees...
https://www.sli-systems.com/blog/at-sli-connect-retailers-imagine-an-omnichannel-future.html
50+ years ago, futurists predicted that advances in technology would provide a life of ease. Instead, we use today’s technology to do more, faster – even with shopping. As an increasing numbe...
https://www.sli-systems.com/blog/five-site-features-that-speed-shoppers-love.html
There’s no question. Site search isn’t sexy, but it doesn’t have to be, because the revenue it drives speaks for itself. Internet Retailer Senior Editor Thad Reuter said it best in his Febr...
https://www.sli-systems.com/blog/site-search-isnt-sexy-it-scores-sales.html
At the beginning of each year, many people ask me what trends to expect in e-commerce technology for the year ahead. For 2015, I see vast opportunities for increased personalization in the online...
https://www.sli-systems.com/blog/time-to-take-e-commerce-personally.html
Each year, online sales take a bigger slice of the ‘total retail sales’ pie. This year, analyst firm Forrester expects e-commerce sales in the United States to reach $294 billion, a small 9% ...
https://www.sli-systems.com/blog/e-commerce-sales-growing-but-we-can-do-better-than-9-2.html
Think again, Amazon. The Fire Phone’s new Firefly feature – an alleged “showrooming on steroids” – may be one more way you drive more shoppers to your site, but it can’t beat the hund...
https://www.sli-systems.com/blog/e-commerce-sites-fend-off-firefly-with-social-search-video.html
Are you addicted to cosmetics? Hoarding makeup is not uncommon. If you own multiples of eye shadows, lipsticks, blushes and brushes (as I do…), then you’re not alone. Indeed, it’s globally ...
https://www.sli-systems.com/blog/why-you-dont-need-to-brush-your-hair-when-you-buy-cosmetics.html
Though many of us are barely settling into summer, retailers are already touting back-to-school clothes and supplies. This year, the role of e-commerce in back-to-school shopping is bigger than e...
https://www.sli-systems.com/blog/technology-that-makes-back-to-school-shopping-elementary.html
Do you have a favorite online store where you shop for specialty items and always find something that fulfills your desires? For lovers of high-end wine and spirits, Zachys Wine & Liquor is a pop...
https://www.sli-systems.com/blog/results-pour-in-as-zachys-improves-e-commerce-experience.html
Kidrobot is one of those brands that people love to Like – it’s common for a single Kidrobot post to receive more than 1,000 Likes on Instagram, YouTube, Facebook or Twitter. As the retailer�...
https://www.sli-systems.com/blog/kidrobot-makes-more-munny-with-social-content-in-its-search.html
I’m an avid online shopper. It’s convenient and simple, and best of all, I don’t have to deal with annoying store clerks. These are attributes that are absolutely necessary in my ideal shop...
https://www.sli-systems.com/blog/amazon-you-dont-know-me.html
Think back to the last time you were in a big-box retail store with an overwhelming array of products. How did you find your way around, without being paralyzed by the vast selection? Retail merc...
https://www.sli-systems.com/blog/create-a-better-shopping-experience-with-refinements.html
It’s only been a year and a half since we last revised the Big Book of Site Search Tips. But as the speed of innovation for eCommerce increases, we found there were just too many new things we ...
https://www.sli-systems.com/blog/the-new-big-book-of-site-search-tips-2014-has-launched.html
With the holiday shopping season upon us, eTailers everywhere are spending time to make sure site visitors have the best experience possible when browsing their sites. Positive shopping experienc...
https://www.sli-systems.com/blog/is-your-site-mobile-tablet-ready-for-the-holidays.html
If site search is one of your upcoming high priority projects, then you know that 43% of visitors on a website conduct a search (Marketing Sherpa). If search is not one of your projects, then you...
https://www.sli-systems.com/blog/top-3-excuses-for-not-improving-site-search.html
As consumers, it seems the more technology-savvy we become, the more impatient we also become. Once we catch a glimpse of what it’s like to have an amazing customer experience, we expect other ...
https://www.sli-systems.com/blog/give-me-relevant-results-now-or-never.html
In my last blog regarding usability, I detailed some of the design features and functionality that make eCommerce user-friendly for an older demographic. The important features to optimize site s...
https://www.sli-systems.com/blog/what-do-young-consumers-want-from-ecommerce.html
The race is on for websites to offer as engaging a customer experience as possible – through fast and relevant site search, multimedia content, customer reviews and other tactics designed to ke...
We have just released an interview with the CEO and founder of our partner DMinSITE, Larry Kavanagh. Larry talks about their SaaS ecommerce platform for catalogers and the experience they have ga...
https://www.sli-systems.com/blog/interview-with-larry-kavanagh-from-dminsite.html
I would like to share with you my thoughts on how user reviews can improve site search on an ecommerce site. We are seeing an increasing number of our customers allowing their visitors to write r...
https://www.sli-systems.com/blog/user-reviews-and-search.html
I came across this interesting research by Lauren Freedman of the e-tailing Group: The Customer is in Control (note: you do need to sign up to access this but it is free). This poll of 1300 consu...
https://www.sli-systems.com/blog/the-customer-is-in-control.html