The fight against ad blocking comes in many forms. Some are fighting ad blockers directly, while others are taking a softer approach to appeal to readers' morality. On the video side, a solution ...
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true tec...
Digiday’s Deep Dive: European Publishing is a collection of videos, presenter slides and a guide of key takeaways produced by our editors from the Digiday Publishing Summit Europe Live that pro...
More than anything else, the second quarter of 2020 has been dominated by uncertainty. Adjusting to this new normal, however long it lasts, isn’t going to be easy. Brands, agencies, and publish...
For media companies today it's impossible to separate content with the experiences that surround it. This understanding has been core to the success of Silicon Valley companies, which built massi...
The right rail, once a fixture of desktop pages, is an endangered species in the age of mobile. Google last month nixed its right rail ads in favor of those that appear above its search results. ...
The rise of podcasting, and public radio's embrace of it, comes with its own complications. While podcasters have nailed the art and science of creating shows and engaging listeners, the medium s...
The battle against vertical video is over -- and vertical video won. Since revamping its video strategy last fall, The Washington Post has embraced vertical video as a way to get in front of the ...
When it comes to Snapchat, even The New Yorker is speaking emoji. The magazine, which launched its initial Snapchat efforts last February, has tweaked its core formula in a way that works for Sna...
In uncertain times, publishers are looking for certainty in collaboration. As reader interest and ad dollars move to the big platforms, individual publishers are finding it hard to keep up by the...
Facebook has quickly become a major player when it comes to video. Ditto for its live video streaming product, which publishers have started to use to inject some immediacy into their coverage. F...
Grantland's closure last fall quickly put the spotlight on data journalism site FiveThirtyEight, which many said had an uncertain future at ESPN. But two years after launch, FiveThirtyEight says ...
Publishers have tended to think of their Facebook audiences as a single group with a single set of interests. But as more sites launch more verticals aimed at different readers, many are taking t...
The dual forces of technology and fractured media consumption are making it harder for Viacom and other TV companies to reach young people. Enter MTV, which has become central to Viacom's efforts...
https://digiday.com/media/viacom-mtv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
News apps are the new big growth platforms for publishers. The BBC has been particularly zealous in its embrace of apps such as Line, Whatsapp and Viber, which have millions of users each. Its la...