In the American political landscape, understanding the intricacies of voters’ attitudes and behaviors has never been more crucial. With the 2024 election season on the horizon, the challenge li...
Explore the future of TV measurement with Experian Marketing Services. Stay ahead in 2024 with the latest trends and data insights. The post TV measurement 2024: Navigating the latest trends a...
https://www.experian.com/blogs/marketing-forward/tv-measurement-2024/
At Experian, we understand the critical role that audience targeting plays in the success of marketing campaigns. That’s why we’re excited to share this curated list, aimed at helping agencie...
https://www.experian.com/blogs/marketing-forward/top-10-audiences-for-q2/
With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. As we bid farewell to this identifier, the emphasis shifts to forg...
https://www.experian.com/blogs/marketing-forward/six-alternatives-to-third-party-cookies/
In the ever-evolving and soon-to-be cookieless advertising world, brands and agencies need help finding and maintaining access to accurate and comprehensive marketing data that enables them to re...
https://www.experian.com/blogs/marketing-forward/experian-and-mediaocean-partnership/
Shoptalk 2024, the premier event for retail and e-commerce professionals, brought together industry leaders to discuss the latest trends and innovations shaping the future of retail. As the retai...
https://www.experian.com/blogs/marketing-forward/four-takeaways-from-shoptalk-2024/
Explore the impact of cookie deprecation on digital marketing and learn strategies to adapt using ethical data practices and first-party data. The post Understanding cookie deprecation and its ...
https://www.experian.com/blogs/marketing-forward/cookie-deprecation/
As the vibrant colors of spring emerge, so do opportunities for marketers to engage with their audience in fresh and meaningful ways. Crafting effective spring advertising campaigns requires a de...
In the post-cookie landscape, staying ahead requires innovative strategies and partnerships. This case study dives into how MiQ, a leader in the cookieless era, strengthened its Identity Spine wi...