The Invesp Blog: Conversion Rate Optimization Blog

Reading Time: 7 minutes The “above the fold” content is your chance to make a positive, lasting impression on your website visitors.  Most web designers take special care when designing this...

https://www.invespcro.com/blog/above-the-fold/

Reading Time: 10 minutes In the ever-evolving ecommerce business market, staying ahead is about more than just keeping pace with today’s trends. Your traditional marketing efforts won’t suffi...

https://www.invespcro.com/blog/growth-marketing-strategy/

Reading Time: 9 minutes Mobile commerce, or m-commerce, is steadily emerging as the future of online shopping or shopping.  It’s changing the way we browse, select, and purchase products. With...

https://www.invespcro.com/blog/mobile-commerce-statistics/

Reading Time: 7 minutes Having a website is not nearly enough. You need to optimize it for conversions by providing a seamless user experience that encourages visitors to take the desired action....

https://www.invespcro.com/blog/how-to-conduct-a-website-expert-review-for-conversion-optimization/

Reading Time: 11 minutes Are you tired of running A/B tests and ending up with inconclusive results? There’s another dilemma about which test method to choose and which fits your goals the best...

https://www.invespcro.com/blog/bayesian-vs-frequentist-ab-testing-which-testing-method-is-better/

Reading Time: 10 minutes A website does more than house your business online. It’s imperative for company branding, user engagement, and sales conversion. However, ask these questions: To answe...

https://www.invespcro.com/blog/multivariate-testing-strategies/

Reading Time: 9 minutes A website with bugs or slow load times can compel visitors to exit your site immediately.   So, whether you’re aiming for lightning-fast load times, airtight security,...

https://www.invespcro.com/blog/quality-assurance-for-websites-a-strategic-approach-to-flawless-functionality/

Reading Time: 11 minutes If you’re overwhelmed by high bounce rates and low conversion, know you’re not alone.  Many e-commerce store owners share the frustration of visitors leaving their s...

https://www.invespcro.com/blog/website-hero-images-101-designing-the-perfect-visual-statement-for-your-e-commerce-store/

Reading Time: 8 minutes It’s frustrating when your add-to-cart rate doesn’t translate into completed purchases, leaving you wondering about missed opportunities and potential revenue. It’s ...

https://www.invespcro.com/blog/what-is-a-good-add-to-cart-rate-and-how-do-you-calculate-it/

Reading Time: 8 minutes If you’re involved in digital marketing or product development in some way, you already know just how vital A/B testing is for making data-driven decisions.  At the hea...

https://www.invespcro.com/blog/what-is-statistical-power-and-how-do-you-measure-it/