bbum's weblog-o-mat

The Billion-Dollar Brand Blueprint: Lessons from the Trenches. When you start building a brand, you might wonder what exactly is a brand? In this post, we will discuss about the essence of brandi...

https://defining.com/what-is-a-brand/

How A Domain Upgrade Spurred Massive Growth Discover the power of a domain upgrade in “How A Domain Upgrade Spurred Massive Growth.” Check out Tim Hargis’s journey with Tuft & Needle as he ...

https://defining.com/how-a-domain-upgrade-spurred-massive-growth/

A Generic Word Combined With .Com Can Generic Domain Be Valid Trademark Today, in a huge win for generic domain, the Supreme Court, in an 8-1 decision, ruled that, as a general matter, you CAN tr...

https://defining.com/generic-domains/

SCOTUS rules generic word combined with .COM can be valid trademark In a huge win for generic domains, the Supreme Court, in an 8-1 decision on June 30, 2020, ruled that, as a general matter, you...

https://defining.com/scotus-rules/

Do Premium Domains Help with Funding? The short answer is: Yes. Premium domains not only make VC funding stronger, but are for companies who want their brands to be taken seriously, even revered;...

https://defining.com/do-premium-domains-help-with-funding/

What Smart Companies Know about Domain Names Location: Brand Credibility & Market ShareBrand Recognition + Generic/Authoritative Credibility = More Brand Recognition Smart Companies often acquir...

https://defining.com/what-smart-companies-know-about-domain-names/

What Smart Founders Know About Domain Names When coming up with a name for your startup, or contemplating a rebrand for your current company, do you think about domain names? For too many founder...

https://defining.com/what-smart-founders-know-about-domain-names/

A CMO’s guide to navigating the choppy waters ahead. Nearly 250,000 workers in the U.S. tech sector were laid off in in the past 12 months. And the reality is that many companies can continue o...

https://defining.com/a-cmos-guide-to-navigating-the-choppy-waters-ahead/

Top 10 Branding Mistakes and How to Avoid Them The big moment has come. You’ve taken that next bold step in your company’s evolution and are ready to invest in a brand refresh. You’ve made ...

https://defining.com/top-10-branding-mistakes-and-how-to-avoid-them/

Why Storytelling is Your Most Critical Skillset in a Virtual World In recent years, the world has fundamentally changed. We have moved from a world where personal contact was the norm, to a world...

https://defining.com/why-storytelling-is-your-most-critical-skillset-in-a-virtual-world/