As you may have heard, Google has recently unveiled fresh requirements for Consent Management Platforms (CMPs) when it comes to delivering ads in the European Economic Area (EEA) and the United K...
https://go.saambaa.com/blog/what-googles-fresh-cmp-requirement-for-publishers/
THE PARTNERSHIP In July 2021, Lee Enterprises gave Saambaa the opportunity to help them with their yield optimization efforts. A few weeks later, Lee's properties were seamlessly onboarded adding...
How Can Ezoic Help You? Ezoic is the country’s largest AI-based programmatic ad management platform helping over 12,000 digital publishers become more efficient and profitable. Headquartered in...
https://go.saambaa.com/blog/ezoic-saambaa-strategic-partnership/
Outbrain and Taboola — the Ross and Rachel “will they, won’t they” online advertising story of our times — could finally have its happy ending. On Thursday, Taboola said it will acquire...
https://go.saambaa.com/blog/taboola-outbrain-combo-could-mean-less-revenue-and-lower-quality-ads/
For some publishers on Facebook, it doesn’t always pay to pay. Listicle publisher Ranker and lifestyle publisher Topix have, for years, employed profitable traffic arbitrage strategies, buying ...
https://go.saambaa.com/blog/facebook-is-getting-rid-of-clickbait-are-you/