Netimperative - latest digital marketing news

Valentine’s Day is almost upon us, so, to get you feeling loved-up, we have assembled six of the best recent romantic ads, with a digital twist. Teleflora embraces the power of female complemen...

https://www.netimperative.com/2022/02/06/top-six-valentines-day-ads-for-2022/

Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun. After trick-or-treating was essentially cancelled last year, brands and consumers went big on the...

https://www.netimperative.com/2021/10/26/2021-halloween-digital-marketing-campaigns-we-loved/

Maggie Schroeder, principal product marketing manager at Acquia, explores how a successful employee experience can ultimately result in a positive customer experience. Improving and optimising cu...

https://www.netimperative.com/2021/10/26/empowering-employees-the-critical-link-between-ex-and-cx/

Francesca Gargaglia, COO & CBO at marketing tech platform Amity looks at why brands are increasingly adding social-features to their own apps. If the last year has taught us anything it’s that ...

https://www.netimperative.com/2021/10/26/investing-in-in-app-social-features-is-a-must-in-a-world-that-is-crying-out-to-be-connected/

Thanks to the revival and adoption of QR codes we are starting to see growing adoption in OOH, turning stagnant billboards into immersive AR, video or digital shopping experiences with just a sca...

https://www.netimperative.com/2021/10/04/qr-codes-gen-z-and-the-future-of-ooh/

Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, accordin...

https://www.netimperative.com/2021/08/20/ad-regulation-which-brands-breached-advertising-rules-the-most/

Consumers spent $10.32bn on mobile games in the first half of 2021 up from 23.88% from a similar period in 2020, according to new global data. Mobile gaming has continued to gain prominence with ...

https://www.netimperative.com/2021/08/20/global-gaming-trends-consumers-spent-10bn-on-mobile-games-in-first-half-of-2021/

The research, from Cartwright and Butler aimed to uncover which industries are the most giving, it has been revealed that marketing professionals have an average of £1,179.56 spent per person pe...

https://www.netimperative.com/2021/08/20/perks-of-the-job-marketing-employees-have-the-most-money-spent-on-them-in-perks-per-year/

The latest IMRG Capgemini Online Retail Index tracks the online sales performance of over 200 retailers. Key findings: • Online retail sales fell by -9.6% Year-on-Year (YoY) last month – comp...

https://www.netimperative.com/2021/08/20/reaching-stability-online-retail-sales-drop-eases-in-july/

In-game advertising delivers an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purch...

https://www.netimperative.com/2021/08/20/does-in-game-advertising-work-new-research-shows-big-uplift-in-purchase-intent/