What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of the modern social media marketer with insights from the company’s lates...
https://wersm.com/the-reality-of-careers-in-social-media-insights-from-hootsuites-latest-report/
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz Stanton, tries to find out.
https://wersm.com/do-google-seo-tactics-work-on-social-media/
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
https://wersm.com/youtube-is-testing-ai-generated-video-summaries/
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with its products.
https://wersm.com/meta-prepares-to-launch-ai-personas-to-retain-and-engage-users/
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first introduced. Many users have posted screenshots of a message they received, saying that Byte...
https://wersm.com/tiktok-to-discontinue-tiktok-now-its-bereal-clone/
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your beer cool without diluting it. With Summer right around the corner, Miller Lite knew that nothin...
https://wersm.com/miller-lite-created-beer-ice-cubes-to-cool-your-beer/
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs $7.99 per month, or $59.99 annually. The launch was confirmed by Mark Zuckerberg on his ...
https://wersm.com/meta-launches-meta-quest-vr-subscription-for-7-99/
YouTube is trialling a new “Test & Compare” feature that helps creators choose the best YouTube thumbnail for their videos. The feature, announced during VidCon, is currently being tested wit...
https://wersm.com/new-feature-helps-creators-choose-the-best-youtube-thumbnail/
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of AI.
How many times have you struggled to keep eye contact with a camera when filming a video and reading off of a script simultaneously? Or worse, ever finished recording yourself and realised you we...
https://wersm.com/new-veed-ai-tool-helps-you-fix-your-gaze-in-videos/
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users find friends. The BFF app is currently in test-mode in select markets, including the ...
https://wersm.com/bumble-tests-new-separate-bff-app-for-finding-friends/
Apple will automatically assign each user a passkey so they can log into Apple accounts without needing a password. Passkey allocation will start with iOS 17, iPadOS 17, and macOS Sonoma. Related...
Instagram will finally let users download Reels posted by public accounts so they can share them outside the app. It took a while, but Instagram finally understood what has helped made TikTok so ...
https://wersm.com/instagram-now-allows-users-to-download-public-reels/
To celebrate the viral success of “Joan is awful” as part of Black Mirror season 6, Netflix launched a Streamberry website, based on the fictional streaming service. Streamberry.tv is an exac...
https://wersm.com/streamberry-joan-is-awful-and-you-can-be-too/
A design lab affiliated with IKEA used AI to design a couch that only weighs 22 pounds and can fold into an envelope. The “Couch in an Envelope” does not require tools for assembly and can be...
https://wersm.com/ikea-used-ai-to-create-a-couch-that-can-fold-like-an-envelope/
WhatsApp has released a new feature that can automatically mute incoming calls from unknown numbers, to help screen out ‘spam, scams, and calls from unknown people.’ If you are among the very...
https://wersm.com/whatsapp-can-now-screen-out-calls-from-unknown-numbers/
Netflix Bites will offer dishes from chefs featured in various Netflix cooking series, such as “Chef’s Table,” “Nailed It!” and “Iron Chef: Quest for an Iron Legend.” Netflix is no ...
https://wersm.com/netflix-to-open-a-restaurant-featuring-chefs-from-its-cooking-shows/
Spill, a new Twitter competitor created by ex-Twitter employees is launching an invite-only beta on iOS. Spill is a visual-first, multimedia microblogging app that works a lot like Twitter. The a...
https://wersm.com/twitter-competitor-spill-launches-as-invite-only-beta/
At WWDC 2023, Apple introduced several new features that will come with the release of iOS 17. Here are the five that really caught our attention. iOS 17 will be released in Fall 2023. The update...
https://wersm.com/5-new-features-apple-is-finally-bringing-to-the-iphone-with-ios-17/
The YouTube Partner Program will now be open to creators once they reach 500 subscribers, allowing smaller creator to monetize their content. YouTube announced it is lowering the eligibility requ...
https://wersm.com/smaller-creators-can-now-access-youtube-partner-program/
The GOAT will play in Miami next season, but the big winner is undoubtedly Apple, which has MLS streaming rights for the next decade. Messi announced today that he will sign a deal with Inter Mia...
Not only do Twitter Blue subscribers get to edit their tweets, but now they will have up to 60 minutes to do so. Edits are still only allows on original tweets, not replies. Related | BeReal Lau...
https://wersm.com/twitter-blue-subscribers-now-get-up-to-one-hour-to-edit-their-tweets/
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared by Paluzzi, Instagram’s AI chatbot aims to bring a “more fun...
https://wersm.com/leaked-instagram-is-working-on-an-ai-chatbot/
Traffic to the OpenAI website grew by 54.21% in March – the greatest leap among the world’s leading websites. OpenAI now nears the 1 billion unique monthly users mark, raking in 847.8m unique...
https://wersm.com/chatgpt-maker-openai-is-now-the-fastest-growing-website/
Alexander Dobrokotov, a digital artist, used generative AI to envision a broader canvas around some of the most famous album covers. Last week, Adobe unveiled a cutting-edge and awe-inspiring gen...
https://wersm.com/this-digital-artist-takes-album-covers-to-the-next-level-with-generative-ai/
Soon You Will Just Have To Say ‘Siri’ To Trigger Apple’s Digital Assistant. The change is coming as part of iOS17. Apple announced today it will change Siri’s trigger command from “Hey ...
https://wersm.com/forget-hey-siri-apple-is-changing-the-trigger-to-just-siri-in-ios-17/
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest VR headsets. The announcement happened at the Meta Quest Gaming Showcase. Related |...
https://wersm.com/meta-to-release-over-20-new-games-for-quest-headsets/
RealChat, BeReal’s new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, and RealMoji reactions, while keeping them engage...
https://wersm.com/bereal-launches-realchat-its-new-messaging-feature/
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be released on June 15. https://twitter.com/Geoffdx/status/1664257742490460162 ...
https://wersm.com/black-mirror-season-6-the-official-trailer/
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an “explosion” near the Pentagon went viral on its platform. Community Notes were first introduced to a...
https://wersm.com/twitter-adds-crowdsourced-fact-checks-to-images/
Instacart added a new AI search tool powered by ChatGPT. “Ask Instacart” will be available to all US and Canadian customers. “Ask Instacart” is designed to help customers save time and ...
https://wersm.com/instacart-has-a-new-in-app-ai-search-tool-powered-by-chatgpt/
‘Find your In,’ LinkedIn’s latest advertising campaign, created by Droga5, invites everyone to find their ideal career pathway. The campaign takes place in a laundromat where a rather young...
https://wersm.com/find-your-in-linkedin-transforms-laundromats-into-dance-floors/
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number has always been at the core of the WhatsApp experience, from cre...
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to test ads in search results, Instagram now allows all advertisers to bu...
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test was first reported by Daniel Buchuk of Watchful Technologies. Related | MissJ...
https://wersm.com/tiktok-begins-testing-take-its-own-ai-chatbot/
Twitter added a “Subscriptions” button to the user profile that lets anyone see who you are paying to subscribe to. Ever wondered who your friends are paying to follow? Well, Twitter has just...
https://wersm.com/twitter-now-publicly-shows-who-you-are-paying-to-subscribe-to/
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that caught our attention in The Simpsons, it has to be the Assassin shoe...
https://wersm.com/the-simpsons-ned-flanders-assassin-sneakers-comes-to-life/
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women and Ace created MissJourney to actively counter...
https://wersm.com/miss-journey-ai-fighting-biased-gender-stereotypes/
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product Studio will be available within Merchant Center Next, Googl...
https://wersm.com/google-product-studio-lets-merchants-create-product-imagery-with-generative-ai/
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for $400 million. Meta had been looking for a buyer after the UK’s Competitions and Mark...
https://wersm.com/shutterstock-to-acquire-giphy-in-53-million-deal/
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children aged 13-17. The new Venmo Teen accounts will allow teenagers to send an...
https://wersm.com/venmo-is-launching-a-teen-account-and-debit-card/
Last week, Beats announced another addition to its Studio Buds lineup - the powerful Beats Studio Buds+.
https://wersm.com/beats-announces-beats-studio-buds-wireless-earbuds/
WhatsApp announced today it will finally let users edit messages, one of the most anticipated features. You will have 15 minutes, after sending a message, to modify it. Related | WhatsApp Adds N...
https://wersm.com/whatsapp-now-lets-you-edit-messages-within-15-minutes-of-sending/
Instagram’s rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The rumor that Instagram would soon release a text-based app to compete wi...
https://wersm.com/instagrams-new-twitter-competitor-revealed/
It probably still won’t convince you to sign up, but Twitter Blue subscribers can now upload videos up to 2 hours long! We are really far from the humble beginnings of the “micro-blogging” ...
https://wersm.com/twitter-blue-verified-subscribers-can-now-upload-2-hour-videos/
OpenAI is launching an official ChatGPT app for iOS, sending a warning to all the unofficial apps out there. Finally. Months after the Apple App Store was filled with dubious unofficial apps, Ope...
Puro Sound Labs is launching the new BT2200 Plus, widely recognized as the best headphones for kids. The BT2200 Plus follows the huge success of the award winning BT2200 which was named as ‘b...
https://wersm.com/puro-sound-labs-launches-new-best-headphones-for-kids/
YouTube is bringing longer unskippable ads to its TV app, unless you’re paying for the platform’s premium subscription YouTube says these new ad units will appear in place of two-consecutive ...
https://wersm.com/youtube-brings-unskippable-30-second-ads-to-tv/
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
https://wersm.com/adoes-custom-alt-text-improve-reach-on-instagram/
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if an image is worth a thousand words, then a GIF is worth a thousand times that. Related |...
https://wersm.com/instagram-now-lets-everyone-use-gifs-in-comments/
Google said it plans to delete account that have not accessed any of its services for two years, as part of a security push. While the policy takes effect today, the “purge” will start in Dec...
https://wersm.com/google-will-delete-accounts-that-have-been-inactive-for-two-years/
TikTok Effect Creator Rewards is a new $6 million fund that will be used to pay creators based on the number of videos that use their effects. TikTok once again acknowledges the crucial part Crea...
https://wersm.com/tiktok-introduces-effect-creator-rewards-paying-creators-for-popular-ar-effects/
Hublot and Nespresso partnered to create the Big Bang Unico Nespresso Origin, a luxury watch made from recycled Nespresso pods. You would not think that Hublot and Nespresso had much in common. O...
https://wersm.com/hublot-launched-a-watch-made-from-recycled-nespresso-pods/
WhatsApp is making conversations even more private with a new “Chat Lock” feature, placing conversations in a protected folder. The new “Chat Lock” feature will move conversations in a pa...
https://wersm.com/whatsapp-adds-new-chat-lock-for-more-private-conversations/
Dove strives for better representation in gaming, and aims to shatter virtual beauty stereotypes. The campaign by LOLA MullenLowe is part of Dove’s Real Virtual Beauty, a series of actions sup...
https://wersm.com/dove-shatters-beauty-stereotypes-in-gaming/
Tinder says it will remove social profiles from bios as part of its updated community guidelines to keep the dating app safe and respectful. Tinder will automatically remove social handles from b...
https://wersm.com/tinder-will-remove-social-profiles-from-bios/
TikTok NewMusic will help users find more new tracks, and artists can use the new feature to promote their music. TikTok has become one of the main platform where music is discovered, re-discover...
https://wersm.com/tiktok-boosts-music-discoverability-with-newmusic/
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available as an Apple Watch app, but you can still get Messenger notifications on...
https://wersm.com/meta-is-killing-its-messenger-for-apple-watch-app/
Six months after dropping its partnership with Kanye, Adidas has chosen to sell its inventory of Yeezys, for charity. The news was shared by CEO Bjørn Gulden during a speech at Adidas’ Annual ...
https://wersm.com/adidas-to-resume-selling-yeezys-profits-will-go-to-charity/
To send an encrypted DM on Twitter, you will need to be a Twitter Blue verified user, a verified organization, or an affiliate to send. The first version of Twitter’s encrypted direct messages ...
https://wersm.com/twitter-launches-encrypted-dms-but-only-for-paid-subscribers/