Practical ideas on how to fuel creativity in the workplace. The author explores the creativity challenge from four different perspectives.
https://thecontentwrangler.com/2020/08/04/how-to-fuel-creativity-in-the-workplace/
This post is part of the book Voice and Tone Strategy: Connecting with People Through Content, the 12th title in the content strategy series of books from XML Press (February 25, 2020) and The Co...
https://thecontentwrangler.com/2020/02/11/what-storytelling-means-to-voice-and-tone-strategy/
In a previous post, I shared with you my brain cancer diagnosis, and my observations of the way healthcare and insurance information were presented to me after brain surgery. This post continues ...
You can learn a lot about the need for content strategy and information science by undergoing brain surgery and chemotherapy. Of course, there are less traumatic ways to learn these lessons. I ...
The biggest lie we tell almost daily is “I have read and understood.” Users who click “I agree” in order to access websites and apps are participating in a collective reflex. How can we a...
https://thecontentwrangler.com/2019/04/27/need-plain-language-terms-conditions/
The Content Wrangler will host a new conference, Technical Documentation RoundUp 2019, an intimate gathering of technical communication professionals interested in learning how modern tech comm s...
https://thecontentwrangler.com/2019/03/04/new-conference-for-technical-documentation-professionals/
The trouble with companies is that they’re full of people, and people insist on having separate personalities and distinct voices. So it’s no wonder that issues of consistency and tone of vo...
https://thecontentwrangler.com/2018/11/01/empower-team-write-one-voice-still-sounding-like/
When developing content for multiple locales, in multiple languages, companies struggle with the idea of translation versus transcreation. Transcreation is about recreating the content in a langu...
https://thecontentwrangler.com/2018/08/16/dont-translate-transcreate/
The following is the foreword written by Ulrich Henes from The Language of Localization , edited by Kit Brown-Hoekstra, the eighth book in The Content Wrangler Content Strategy Series of...
https://thecontentwrangler.com/2018/02/19/the-language-of-localization/
It’s intuitive to believe that visuals are more memorable than text. To a degree, science confirms this. Research shows that visuals impact recall because they help viewers process information ...
https://thecontentwrangler.com/2018/01/18/science-behind-memorable-visuals/