Do you have a favorite television series where you feel like you really know the characters? My favorite television series is NCIS and after watching 15 seasons I feel like I could truly carry ...
I have a secret! Most of the videos I send out are not completely original…. They’re often based on emails I sent to our database of aesthetic clinic and medspa owners. I’ve also used the...
Have you ever considered templatizing your best marketing campaigns? Just like you templatize other systems and processes in your aesthetic clinic or medspa, you can templatize your marketing too...
Recently we wrote 3 unusual emails for the aesthetic clinic owners we work with, to send to their patients… They were a lot more personal than you might expect. Find out why you should consider...
https://www.brainstorm-digital.co.uk/blog/how-to-nurture-your-clinics-patient-database/
What can you learn about marketing from my favorite television show? In today’s edition of Mastering Aesthetic Marketing, I’m going to explain how to build a really persuasive case for your t...
https://www.brainstorm-digital.co.uk/blog/plan-your-clinics-marketing-like-a-television-series/
What does my hair appointment have to do with marketing to your patients? In today’s edition of Mastering Aesthetic Marketing, I’m going to show you a really simple way to use your marketing ...
https://www.brainstorm-digital.co.uk/blog/how-to-create-conversations-with-your-patients-online/
Getting my three kids to clear up their rooms is a constant battle. I tell them once – they don’t hear me. I tell them a second time – I get ignored. It’s often only when I’m sick of...
https://www.brainstorm-digital.co.uk/blog/how-to-get-patients-to-pay-attention-to-your-marketing/
When I was 6, my parents moved temporarily from the UK to Israel. I didn’t speak a word of Hebrew. I still remember the trauma of my first day in my new school, being taught by a teacher spe...
A few months ago, I had an ‘aha’ moment. A client mentioned that a few years ago, CoolSculpting had assigned a sales rep to their clinic, who promoted their fat-freezing treatment...
https://www.brainstorm-digital.co.uk/blog/my-profit-aha-moment/
Many aesthetic clinic owners have different arms to their business… You might typically combine a medspa with a laser center, a plastic surgery center or dermatology practice. Dr Jonathan Johns...