Creative thinking is the act of expressing an idea or solving a problem in a novel and useful way. Though it might seem abstract, thinking creatively really comes down to knowing what you want to...
There are approximately 41,900 YouTube channels with over 1 million subscribers. This estimate is based on publicly available data. Thanks to Jacob Bates who first shared this approach on his blo...
Amateur blogging is when a blog is independently run by a single author or a small team, not a large corporation. An amateur blog may be focused on one topic, multiple, or even cover parts of the...
I’ve been an entrepreneur for nearly twelve years. When I was last employed, I worked at Shopify profiling dozens of entrepreneurs in our magazine and podcast. After so much time spent practici...
Most writers, bloggers, and content marketers aren’t great designers. That’s where data visualization tools come in: if you’re in need of a clean, simple chart or graphic, these tools can h...
Content creation is a craft, and all crafts are influenced by their tools. So, what does the toolkit of the modern content writer or content marketer look like? Well, that depends on who you ask....
After 15 years of experience running content marketing programs for startups, global public companies like Shopify, and my own content-driven businesses, I’ve ended up trying a lot of tools. Th...
Marketing is a game best played with a scorecard, and the metrics you use will determine the type of game you end up playing. Picking relevant metrics matters when you’re playing to win. At the...
For five years, I led the team responsible for producing and growing the Shopify Masters podcast, which is (obviously) owned by Shopify. When I left, the podcast had earned over 8 million downloa...
Over the years, I’ve run blogs and content marketing programs for small startups to massive public companies like Shopify, where I lead the content and media teams. In these competitive spaces,...