Janet Penn Consulting

Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which ...

http://janetpennconsulting.blogspot.com/2014/12/how-to-optimize-your-pins-for-pinterest.html

“Why is my site not indexed?!” This is the most essential SEO feature of all time. Google must index your site in order for your site get any organic traffic from Google. If your site isn�...

http://janetpennconsulting.blogspot.com/2014/12/the-top-reasons-why-google-isnt.html

Yeah, I know — your Facebook reach is down. Everyone’s is. It’s a result of Facebook’s rapid growth. But you shouldn’t take it personally. It just means your content strategy ne...

http://janetpennconsulting.blogspot.com/2014/12/20-must-follow-facebook-resources-to.html

Columnist Neil Patel explains how meta descriptions factor into SEO and provides helpful tips for improving them.   I feel sorry for meta descriptions. Google has long held that meta desc...

http://janetpennconsulting.blogspot.com/2014/12/how-to-write-meta-description-that-gets.html

Personal branding is more important than ever these days. And the line between businesses & the people who run them is getting finer and finer.   This means your personal branding needs ...

http://janetpennconsulting.blogspot.com/2014/12/6-idiot-proof-ways-to-improve-your.html

Back in 2007, Google introduced "Universal" search results which combined results from general (text), news, video, image and book search results. It's also called "blended" search because it "bl...

http://janetpennconsulting.blogspot.com/2014/12/how-to-optimize-google-search-results.html

Facebook is constantly changing. Changing its news feed algorithm , its design , its rules , its ad units… And you can’t blame them. In the world of tech, you either adapt & innovat...

http://janetpennconsulting.blogspot.com/2014/11/5-smarty-pants-ways-to-collect-emails.html

Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track men...

http://janetpennconsulting.blogspot.com/2014/11/tools-to-centrally-monitor-your-social.html

  IMAGE: Getty Images Most companies rely on the internet in one way or another to connect with customers  but not everyone is using it as well as they could be. For example, search engi...

http://janetpennconsulting.blogspot.com/2014/11/how-to-nail-seo-7-tips-proper-search.html

A Kansas City restaurant owner found a clever way to put a nasty reviewer in her place.   Nasty (and baseless) Yelp reviews? Every restaurant's had one. But when one Yelp reviewer lashed o...

http://janetpennconsulting.blogspot.com/2014/11/now-this-is-how-you-handle-bad-yelp.html

As an industry, I think we’ve gotten better at not relying completely on guest posting as the only way to get links. I think. At least, I sure hope we have. Don’t get me wrong: Guest ...

http://janetpennconsulting.blogspot.com/2014/11/21-link-building-ideas-that-have.html

JULY 30, 2014 We all want more engagement on our blog posts. I mean traffic numbers are nice, but when no one comments or shares your posts, you just feel so alone. (Is anyone listening to me!...

http://janetpennconsulting.blogspot.com/2014/11/26-ways-to-bring-your-blog-to-life-by.html

Tuesday, November 18, 2014 Today, we are pleased to announce that Twitter now indexes every public Tweet since 2006. Since that first simple Tweet  over eight years ago, hundreds of billion...

http://janetpennconsulting.blogspot.com/2014/11/building-complete-tweet-index-by-yi.html

Many businesses are still skeptical about Google+. They don’t know if having a Google+ business page will actually add any value. I don’t blame them — Google hasn’t done the best j...

http://janetpennconsulting.blogspot.com/2014/11/5-no-brainer-reasons-google-plus-is.html

In a Searchmetrics report earlier this year, Schema.org – U.S. 2014: Rich snippets with HTML Microdata and RDF , it was revealed that while less than 1% of all domains researched had schema.o...

http://janetpennconsulting.blogspot.com/2014/11/20-ways-b2b-seos-can-leverage-schemaorg.html

WHAT DO LOCAL MARKETERS NEED TO KNOW AS THEY PREPARE FOR 2015? COLUMNIST WESLEY YOUNG DISCUSSES RECENT DEVELOPMENTS IN LOCAL SEARCH. It’s the time of year when businesses start looking at the...

http://janetpennconsulting.blogspot.com/2014/10/10-trends-in-local-media-that-every.html

The socialsphere continues to expand with new channels or new and improved features launching nearly every day. Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user ...

http://janetpennconsulting.blogspot.com/2014/06/how-to-choose-right-social-channels-to.html

Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your a...

http://janetpennconsulting.blogspot.com/2014/06/top-10-tips-for-local-search-success-by.html

Over the past few years, one of the biggest problems I’ve faced is educating clients about search marketing — about what’s reasonable to expect and what isn’t in the world of link buildin...

http://janetpennconsulting.blogspot.com/2014/06/the-10-worst-link-building-assumptions.html

Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the produc...

http://janetpennconsulting.blogspot.com/2014/06/a-step-by-step-guide-to-link-building.html

As a marketer or someone involved in SEO, you’ve probably heard of Schema markup, but if you haven’t, it’s okay. While frequently viewed as a relatively new technology to increase search en...

http://janetpennconsulting.blogspot.com/2014/05/using-schema-markup-to-boost-your.html

I typically don't answer 98% of the cold emails I receive. I might have made up that statistic but there’s no denying the fact that I hit delete, spam or simply choose to ignore the vast major...

http://janetpennconsulting.blogspot.com/2014/05/how-to-get-bloggers-to-answer-your.html

Heartbleed, the massive flaw in web encryption recently made public, is just one of the unending stream of vulnerabilities that enables hackers to steal personal details and passwords from compan...

http://janetpennconsulting.blogspot.com/2014/04/these-sites-tell-which-of-your-accounts.html

We've all heard the claims that Google+ is a ghost town and that the network's population is artificially inflated, but a Forrester Research analyst says marketers are crazy to ignore it.   ...

http://janetpennconsulting.blogspot.com/2014/04/report-google-brand-posts-get-twice.html

Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West . I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trend...

http://janetpennconsulting.blogspot.com/2014/04/long-term-seo-sustainable-tactics.html