Entering a new market—whether it’s simply expanding into a new region, or you’re transitioning from a local to a regional or even national brand—is a massive step for any business. And li...
https://elementthree.com/blog/planning-the-right-marketing-activity-when-entering-new-markets/
If you don’t speak the same language going in, you won’t get a clear picture on the other side. Although it might seem like 101-level advice to have the key elements of your sales and marketi...
Your brand can’t be solely in the hands of your marketing department. Let’s talk about why. In our work with CEOs, we ask, “How often are you and your senior leadership team talking about y...
https://elementthree.com/blog/why-brand-strategy-is-a-ceo-responsibility/
We frequently talk about two types of “alignment.” One is ensuring your marketing activities—the day-to-day of your go-to-market—are connected to the goals and direction of the business a...
https://elementthree.com/blog/alignment-when-commitment-meets-clarity/
How to make your Performance Management Process not suck… The words “performance management” trigger all kinds of stress responses from employees and managers alike. The person on the recei...
https://elementthree.com/blog/how-to-improve-your-performance-management-process/
Running an agency for nearly two decades has given me a unique perspective on the challenges faced by entrepreneurs and senior executives. I estimate we have collaborated with over 500 companies,...
https://elementthree.com/blog/6-common-pitfalls-to-avoid-how-to-unlock-marketing-success/
We know this scene all too well: You visit the doctor’s office for some pain in your knee, but after a quick assessment, you’re told that the issue is actually in your hips or your back. What...
https://elementthree.com/blog/7-red-flags-pointing-to-marketing-problems-larger-than-your-website/
For leaders of marketing teams facing low levels of maturity – perhaps you’re a team of one, working with minimal resources, or your organization is getting started with marketing for the fir...
https://elementthree.com/blog/a-starting-point-for-increasing-your-marketing-sophistication/
Growth-minded organizations often find themselves at an inflection point. They may be venturing into new industries, targeting different customer segments, or launching innovative products. At th...
https://elementthree.com/blog/leveraging-creativity-for-gradual-brand-buy-in-step-by-step/
Your marketing team may be grumbling about the challenges of managing your website, or your sales team is pointing to a flawed, outdated website as the reason for their poor quality leads and low...
https://elementthree.com/blog/rebuilding-vs-updating-your-website-when-to-do-each/