Obstacles, Observations and Opinions of an Automotive Internet Sales & Marketing Manager
https://www.dealerrefresh.com/third-party-marketplace-battle-unfolding-legacy-vs-startups/
Obstacles, Observations and Opinions of an Automotive Internet Sales & Marketing Manager
Imagine you walk into your neighborhood hardware store – let’s call it Joe’s Hardware and Lumber. Joe’s has been around for decades – family owned, involved in local charity, and a bran...
https://www.dealerrefresh.com/drop-hammer-3rd-party-listings/
Why Can’t Your Classifieds Site Perform Like CarGurus? To be clear: CarGurus (NASDAQ: CARG) is not perfect. In fact, dealers have plenty of legitimate issues with the company (I’ll detail a c...
https://www.dealerrefresh.com/cant-classifieds-site-perform-like-cargurus/
They say that if you torture the data long enough, it will confess to anything. In the case of AutoTrader’s recent “study” about car shopping habits, it’s not just a matter of torturing t...
https://www.dealerrefresh.com/autotraders-social-media-survey-is-a-total-sham/
With the current turmoil around CarFax, major challenges it faces, and being sued by dealers, it’s quite possible they could be loosing some of their exclusivity on popular vehicle classi...
https://www.dealerrefresh.com/autocheck-vehicle-history-reports-on-autotrader-com/
Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increase...
https://www.dealerrefresh.com/adding-actual-photos-and-prices-new-car-listings/
Dear Mark O’Neil, You are the Chairman and CEO of DealerTrack with a fascinating bio that includes being President of an Auto Dealer Group, you’ve worked at Intel, you co-founded CarMax and y...
https://www.dealerrefresh.com/google-dealertrack-chrome-systems-changes-automtive-industry/
AutoTrader Buys Kelly Blue Book (Kbb) Just as the press was cooling down on the announcement of AutoTrader buys vAuto, AutoTrader.com turns around and has bought Kbb.com (Kelly Blue Blook). The r...
Autotrader.com cross-shopping data shows BMW top cross-shopped vehicle among Saab shoppers. ATLANTA – December 18, 2009 – With the announcement today that GM will shutter its Saab division, B...