As true as this is, it also greatly depends on your ESP. If you are using a great inboxing service like VR or their competition, you can usually get by with those words. But it is best to avoid t...
https://verticalresponse.com/blog/busted-worst-email-subject-lines-ever/#comment-663159
Nice summary, Colleen - thank you. @Ewald - we'd add to that the one that we often see from (hopefully) new users of Mail Chimp etc, where the pre-header text reads (and these are genuine example...
https://verticalresponse.com/blog/busted-worst-email-subject-lines-ever/#comment-663165
It's such a pity people are still using 'Can't read this email?' texts in their preheaders. Unless you're Specsavers this is nothing but loss of valuable real estate. Unfortunately some people do...
https://verticalresponse.com/blog/busted-worst-email-subject-lines-ever/#comment-663173
"I just made this for you" Reading this, I say to myself, "No, you made it for you to sell me something!" It is also rather arrogant in suggesting that they are a guru and they cared so much abou...
https://verticalresponse.com/blog/busted-worst-email-subject-lines-ever/#comment-663164
Hi, I just hate the 'caps lack screamer' and 'urgent'. There are just some email subject lines that say one thing... SPAM - I'm not worth reading. Whenever I'm stuck thinking of a good subject li...
https://verticalresponse.com/blog/busted-worst-email-subject-lines-ever/#comment-663163
Don't go CRazAY - use a spell check.
https://verticalresponse.com/blog/busted-worst-email-subject-lines-ever/#comment-663162
Hi Ian, Yes, spell check is important - See bullet point #7. I'm referencing the "urban dictionary" word, "crazay" to emphasize the point that it's a bit ridiculous. As you can see, it is!
https://verticalresponse.com/blog/busted-worst-email-subject-lines-ever/#comment-663161
I think another surefire way to get your email caught in the spam filter is putting the words (Discount, FREE, %) Phrases like (Only Hours left, Get up to 50% off... ) Great post and content.
https://verticalresponse.com/blog/busted-worst-email-subject-lines-ever/#comment-663160
I actually created a spreadsheet to which I add all companies who fake the reply. When I receive the email, I leave it til I can get home to the spreadsheet (considering moving it to the cloud), ...
https://verticalresponse.com/blog/busted-worst-email-subject-lines-ever/#comment-663158