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AppHarbr by GeoEdge, a trailblazer in ad quality control, announces its partnership with Voodoo, a global leader in casual games and apps. This collaboration sets new standards in the mobile gami...

https://www.exchangewire.com/blog/2024/04/09/voodoo-partners-with-appharbr-by-geoedge-to-level-up-in-game-ad-quality/

Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insi...

https://www.exchangewire.com/blog/2024/04/05/clicks-shifts-yahoo-study-reveals-daily-habits-perceptions-towards-mobile-apps-digital-services-in-singapore/

Appodeal is a growth platform that transcends ad mediation to empower mobile app publishers to help mobile game publishers maximise monetisation efforts. The partnership between Appodeal and AppH...

https://www.exchangewire.com/blog/2024/03/14/appodeal-appharbr-by-geoedge-announce-partnership-to-elevate-mobile-app-user-experience/

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (...

https://www.exchangewire.com/blog/2024/03/05/exploring-the-booming-landscape-of-in-game-advertising/

AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed Richard Brindley as chief product & technology officer. Richard holds extensive ...

https://www.exchangewire.com/blog/2024/02/27/adinmo-appoints-contextual-tech-guru-as-chief-product-technology-officer/

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This ...

https://www.exchangewire.com/blog/2024/02/23/exploring-the-programmatic-pulse-of-mena/

New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK t...

https://www.exchangewire.com/blog/2024/02/15/nearly-a-third-of-all-retail-shoppers-are-influenced-by-ctv-dooh-and-mobile-according-to-new-blis-research/

AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed well-known industry name, John Rankin as its Chief Revenue Officer. John brings ...

https://www.exchangewire.com/blog/2024/02/14/when-the-hat-fits-adinmo-appoints-industry-veteran-john-rankin-as-chief-revenue-officer-as-part-of-leadership-expansion/

As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics of the electoral process. What does this mean for the ...

https://www.exchangewire.com/blog/2024/01/29/ad-techs-role-in-the-2024-electoral-arena/

Verve Group, one of the fastest-growing SSPs for mobile and CTV and a part of Media and Games Invest (“MGI”), has announced its continued growth in dominance within the mobile SSP space, conf...

https://www.exchangewire.com/blog/2024/01/25/verve-group-skyrockets-to-become-the-most-popular-mobile-ssp-in-north-america-on-both-google-and-apple-app-stores-in-pixalate-seller-trust-rankings/