Learn how your product’s messaging can convey its true quality through simple language. Just because healthcare is complicated doesn’t mean your product is.
https://www.rightsourcemarketing.com/healthcare/complex-healthcare-products-messaging-made-simple/
Healthtech white papers are a valuable tool for lead generation and marketing your research. Learn what you should include to fully engage your audience.
https://www.rightsourcemarketing.com/content-creation/white-paper-healthtech-how-to/
If you believed the ever-evolving landscape of modern marketing would render the tried-and-true marketing funnel obsolete, think again. Far from being outdated, the marketing funnel remains a pow...
https://www.rightsourcemarketing.com/content-marketing/healthcare-marketing-funnel-strategy/
How do you generate content ideas when the well has gone dry? Use these 10 tips to keep ideas flowing and your editorial calendar full.
https://www.rightsourcemarketing.com/must-read/10-ways-to-generate-new-content-ideas/
Repurposing content is the answer to getting more value out of it. See how it’s like donuts and find out why and how to repurpose content effectively.
Healthcare marketers: For high quality content, you need content strategists immersed in the healthcare industry. Learn the top benefits of this approach.
https://www.rightsourcemarketing.com/content-creation/healthcare-marketing-best-content-creators/
As the B2B marketing landscape evolves, AI adoption has become a central force propelling businesses toward success. In the past two years, AI adoption rates surged, experiencing a staggering gro...
AI is changing how many marketers think about content creation. The landscape of AI tools for content creation has exploded in recent years, changing much about how savvy marketers conceptualize ...
B2B case studies play a critical role in helping your audience envision the impact your service, product, or solution could have on their bottom line. Prospects consistently rate real-world appli...
Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions.
https://www.rightsourcemarketing.com/content-marketing/healthtech-case-studies-best-practices/
No one would argue that physicians need to publish, but they shouldn’t write marketing content. 3 reasons you should use a healthcare writer.
Maybe it’s clichéd, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when pre...
https://www.rightsourcemarketing.com/healthcare/healthcare-technology-marketing-messaging-tips/
Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyroc...
https://www.rightsourcemarketing.com/healthcare/top-telehealth-content-marketing-strategies/
To stand out in today’s crowded marketplace, your organization needs a documented healthcare content strategy. According to the Content Marketing Institute, while 73 percent of technology marke...
As it relates to B2B products and services, the buying process and individual buyer behavior have changed dramatically over the past couple of decades. Handshake deals with your golfing buddy hav...
https://www.rightsourcemarketing.com/content-marketing/buyer-enablement-content-is-your-salesperson/
2023 has arrived. Now is the time to set the stage for what promises to be another interesting year amidst the threat of a looming recession. In this month’s news roundup, we’re sharing exper...
https://www.rightsourcemarketing.com/healthcare/january-2023-news-roundup/
We’re nearing the final days of 2022! Before you close your computer and start celebrating the countdown to 2023, check out these top trends and recent developments in digital marketing and hea...
https://www.rightsourcemarketing.com/healthcare/december-2022-news-roundup/
Is telehealth’s time in the spotlight over? If we think about healthcare and the innovations that are developed to help deliver a better and more effective experience, technology can only be ...
https://www.rightsourcemarketing.com/healthcare/november-2022-news-roundup/
Q3 was dominated by discussion of uneconomic uncertainty, healthcare cybersecurity concerns, continued labor shortages, and more. Now officially in the last quarter of 2022, we’re beginning to ...
https://www.rightsourcemarketing.com/healthcare/october-2022-news-roundup/
The B2B healthcare landscape is constantly evolving. In order to stay ahead of the curve, B2B healthcare marketers need to elevate their marketing efforts while addressing emerging realities that...
https://www.rightsourcemarketing.com/healthcare/b2b-buyer-stats/
As we move further away from the beginning of the COVID-19 pandemic, we’re beginning to understand which trends will define the healthcare industry going forward, including the role of seamless...
https://www.rightsourcemarketing.com/healthcare/september-news-roundup/
From the recent economic downturn to a heightened battle against increased cybersecurity threats, healthcare organizations have been plagued with various challenges since the beginning of 2022 Si...
https://www.rightsourcemarketing.com/healthcare/august-2022-news-roundup/
After a whirlwind of telehealth uptake and activity during the pandemic, the industry has entered a new era: telehealth 3.0. Characterized by intense competition, a market shift from fragmentatio...
https://www.rightsourcemarketing.com/healthcare/reset-content-marketing-strategy-telehealth-3-0/
The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involve...
https://www.rightsourcemarketing.com/healthcare/healthtech-marketing-millennials/
The COVID-19 pandemic spurred a new era of transformation and uncertainty in the healthcare industry, and it doesn’t seem to be slowing anytime soon. Healthcare organizations continue to face n...
https://www.rightsourcemarketing.com/healthcare/july-2022-news-roundup/
In B2B content marketing, especially in health tech, buyer personas really matter. If you don’t know who you’re selling to, what problems you’re solving for them, or where they are in their...
https://www.rightsourcemarketing.com/healthcare/buyer-personas-healthtech-marketing/
What does the future of healthcare look like? It’s a question that’s tossed around a lot – and for good reason as no one can quite predict what’s next after the disruption of the past two...
https://www.rightsourcemarketing.com/healthcare/june-industry-news-roundup/
When healthcare organizations seek help achieving their marketing goals, they often encounter a dizzying array of options, presented by a wide variety of marketing agencies, all claiming to be ju...
https://www.rightsourcemarketing.com/healthcare/how-to-vet-content-marketing-agency/
Top healthcare organizations know that recruiting and retaining patients requires marketing that sets you apart from the competition. Follow these 3 steps to create killer healthcare content.
https://www.rightsourcemarketing.com/healthcare/healthcare-content-keys/
80% of internet users have searched for a health-related topic online. Heres how to break through the noise with quality healthcare campaigns.
https://www.rightsourcemarketing.com/healthcare/innovative-healthcare-campaigns/
Drive growth and increase patient satisfaction with a telemedicine content marketing plan. Learn why healthcare marketers should address telehealth now.
https://www.rightsourcemarketing.com/content-marketing/telehealth-content-marketing-plan/
You’ve heard of SEO right? Of course you have. But are you really paying enough attention to it as part of your healthtech content marketing strategy? I think a lot of readers would say “prob...
Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketin...
Make your content work for you. 7 tips for creating and marketing powerful content.
https://www.rightsourcemarketing.com/content-marketing/content-shock-powerful-content/
Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust.
You’ve probably heard of the “Marketing Rule of 7” that says that an audience needs to hear a message seven times before they will convert. It’s a really old rule (some say from the 1930s...
https://www.rightsourcemarketing.com/content-creation/repurposing-content-expert-tips/
Find me someone who expects quicker wins from content marketing initiatives than a SaaS executive. I don’t think you will. Because in the SaaS space, everything is functioning at warp speed. Hi...
https://www.rightsourcemarketing.com/content-marketing/prove-content-marketing-success-quickly/
The use of technology continues to revolutionize the healthcare industry at breakneck speed. But as progressive as many healthtech companies are in terms of their product and service offerings, t...
https://www.rightsourcemarketing.com/healthcare/product-marketing-vs-content-marketing/
As a healthtech company, it can be tempting to use trending news about new regulations, new technologies, or healthcare concerns (especially something like a pandemic) as your source of content i...
https://www.rightsourcemarketing.com/healthcare/find-balance-evergreen-trending-content/
We talk a lot about the importance of marrying the art and science of content marketing. We define the art as the quality—writing, design, and production—of content, regardless of its format,...
If your content marketing isn’t driving results, it’s probably because you’re focusing too much on production. Here’s how to improve your content marketing.
https://www.rightsourcemarketing.com/content-creation/how-to-make-content-marketing-effective/
Admit it. You don’t fully understand SEO. So bolster your skills from basic understanding to actual execution with these three foundational SEO tactics.
https://www.rightsourcemarketing.com/search-engine-optimization/3-foundational-seo-practices/
Doubting the ROI of content marketing? Let us show you how one well-written blog post brought in $500,000 of business. And learn how you can do it too.
https://www.rightsourcemarketing.com/content-creation/content-marketing-roi/
On-page SEO is important but only gets you so far. To win Google’s trust and impact long-term audience growth, you need quality content that drives user interest year after year.
https://www.rightsourcemarketing.com/content-marketing/seo-strategy-relies-on-quality-content/
Does everyone use the same story to describe what makes your company unique? Create a core messaging document to get everyone on the same page.
Data-driven marketing is powerful, but you can’t rely solely on numbers. Learn how your expert guidance should further guide business decisions.
https://www.rightsourcemarketing.com/content-marketing/data-driven-marketing-limitations/
The best B2B content marketing agencies exhibit these pivotal qualities. Assess your firm’s strongest potential partners — now — to avoid a costly mistake.
When done right, a social media plan for marketing, recruiting, or customer service is a beautiful thing.
Lessons on the journey from $200k to $25 million: a long-tail keyword SEO strategy from Right Source Marketing’s Mike Benedict.
Right Source leaders Mike Sweeney and Yvonne Lyons recently discussed how to position your healthcare technology content marketing plan for success.
Improve your marketing with the right tech tools. Start with these three content marketing resources for SEO, editorial planning, and social media.
https://www.rightsourcemarketing.com/marketing-technology-2/content-marketing-tech-stack-guide/
Building a content marketing plan requires messaging and enough themes and topics to fill a calendar. Discover how to get it all done and aligned with your strategy.
Content marketing increasingly drives B2B marketing strategy. Learn the pitfalls to avoid and questions to ask to make sure you pick the right partner.
https://www.rightsourcemarketing.com/content-marketing/selection-guide-content-marketing-agency/
Creating engaging content for social media means providing value for your audience. Their engagement leads to loyalty and a wider reach for your brand.
https://www.rightsourcemarketing.com/content-creation/engaging-social-media-content-guide/
Business goals and marketing trends are driving demand for outsourced marketing. As more marketing resources become available, learn how you should choose.
Most marketers know the importance of content marketing, but proving its value is tricky. Learn how to prove the value of your content marketing strategy.
Learn why some B2B content marketing plans have thrived during the days of COVID-19.
B2B content marketers should still be creating valuable content during this crisis. But how do you do that without seeming insensitive? 6 tips here.
Patient stories are a crucial tool for physicians in recruiting new patients. Make your testimonials stand out from the crowd with these ideas and examples.
https://www.rightsourcemarketing.com/healthcare/compelling-patient-stories/
CMI’s Cathy McPhillips talked with Right Source podcast host and co-founder Will Davis about content shock, content repurposing, and more.
https://www.rightsourcemarketing.com/content-creation/content-shock-cathy-mcphillips/
There’s a metric ass ton of content out there making the marketer’s life hell. Here’s how it happened and how to get value from all that stuff you created.
https://www.rightsourcemarketing.com/content-marketing/should-you-stop-creating-content/
Podcast planning can be a BIG undertaking. These lessons learned and tips from our team will help you successfully plan, develop, and launch a B2B podcast.
https://www.rightsourcemarketing.com/marketing-strategy/b2b-podcast-launch-lessons/
Email is important to your marketing strategy, but are your emails actually hitting inboxes? Take advantage of 8 quick fixes for better email deliverability.
https://www.rightsourcemarketing.com/marketing-technology-2/email-deliverability-fixes/
Should you hire an agency to create content instead of using internal staff? Here is how to find the top content marketing agencies and why you need them.
Everyone faces writer's block at some point. Tips to break through the block and get your productivity back.
Not getting the results you hoped for from your MarTech? Our experts share their favorite marketing automation wins that you can implement right now.
Marketing is more complex than ever. Here’s four reasons why outsourcing your marketing could be the answer for conquering today’s marketing challenges.
https://www.rightsourcemarketing.com/marketing-strategy/outsourced-marketing-the-solution-problems/
Supporting your team and marketing technology doesn’t always require a full-time employee. Here are 5 ways a MarTech expert can complement your efforts.
Knowing where to allocate resources is essential to the success of any content marketing program.
https://www.rightsourcemarketing.com/content-marketing/a-food-pyramid-for-content-marketing/
Are you getting results from your marketing automation platform? Here’s how to find out and how to fix what’s holding you back.
Cocktails are a fun, and often necessary, part of the holiday. Learn how your favorite cocktail relates to your marketing efforts.
Building a content strategy is the critical first step in your social media marketing plan. Don't let the social media tail wag the content marketing dog.
Before enlisting your SME’s to write your next marketing piece, read these three important reasons outsourcing content can improve quality (and ROI).
Feeling stressed this holiday season? Here’s how the challenges of Thanksgiving can provide insight into how to solve some of your marketing stressors, too.
Finding the right employee is only half the job — then you have to get him up to speed. Make sure you’re not making these 7 employee onboarding mistakes.
https://www.rightsourcemarketing.com/marketing-strategy/mistakes-onboarding-employees/
Candy companies are experts in marketing, especially around Halloween. Learn from the best and improve your content with these sweet strategies.
https://www.rightsourcemarketing.com/content-creation/candy-content-marketing-halloween/
Centralizing your content marketing program could be the difference between success and failure — here’s why.
https://www.rightsourcemarketing.com/content-marketing/centralize-content-marketing-program/
B2B case studies convert at higher rates than any other content type. Learn from these examples how to make yours stand out and drive real results.
https://www.rightsourcemarketing.com/content-creation/innovative-b2b-case-studies/
Did you miss Content Marketing World 2018? Here are some of the top takeaways from the eighth annual content marketing conference.
https://www.rightsourcemarketing.com/marketing-strategy/content-marketing-world-2018-lessons/
The explosion of marketing technology has meant big changes for marketers. But what does it mean for our strategies, and how do we keep up? 14 experts share their ideas.
https://www.rightsourcemarketing.com/marketing-technology-2/experts-marketing-technology-strategy/
Learn how to avoid costly organizational mistakes that can jeopardize your marketing technology’s value and ROI.
https://www.rightsourcemarketing.com/marketing-technology-2/5-mistakes-marketing-technology/
SEO is key in getting search engines to like your content and display it at the top of search results. Master the process in these five easy steps.
https://www.rightsourcemarketing.com/search-engine-optimization/improve-seo-5-easy-steps/
Interactive content engages and empowers your buyers. Getting started doesn’t have to be complicated — try these four types of interactive content.
https://www.rightsourcemarketing.com/content-marketing/quick-interactive-content-wins/
Want to encourage your design team to produce their most creative, innovative work? Use these tips to foster a great working relationship.
https://www.rightsourcemarketing.com/design/6-tips-to-bring-out-your-design-teams-best-work/
More and more marketers are turning to interactive content to engage audiences. Find out why in our interactive infographic.
Content strategy and content planning are often used interchangeably, but they are not the same things. Here's how they differ and what belongs in each.
Wondering how to get that shiny new marketing automation platform you purchased up and running? You will need help. Here's why.
GDPR will change the way you communicate with and handle the personal information of EU residents. Make sure you’re ready for the legislation by taking these four steps.
So you want to be a content marketer? If you’re job searching now, be ready to answer these five content marketing interview questions.
You may not be a designer, but if you're in marketing, you'll probably have to pitch in with small design projects every now and then. These eight design tools can equip you to handle any small t...
https://www.rightsourcemarketing.com/design/8-essential-design-tools-for-non-designers/
Consumers are more likely to buy from companies with error-free content. Beyond blunders like their vs. there, here are common content structure mistakes.
https://www.rightsourcemarketing.com/content-creation/sloppy-content-structure-mistakes/
Do you share curated content as part of your marketing mix? You should. Here are six steps you should follow to make sure it's done right.
https://www.rightsourcemarketing.com/content-creation/6-steps-for-effective-content-curation/
Repurposing your content is a great way to increase reach, drive traffic, and offer value to your audience. Just make sure you follow these do's and don'ts.
https://www.rightsourcemarketing.com/content-creation/5-dos-donts-repurposing-content/
Interactive content is an invaluable tool for engaging readers, but to make it as effective as possible, make sure to address these six key items.
https://www.rightsourcemarketing.com/content-marketing/6-steps-way-effective-interactive-content/
Everyone in your company should be reading the content you produce — but that doesn’t always happen. Here’s why, and what you can to do fix it.
https://www.rightsourcemarketing.com/marketing-strategy/why-people-dont-read-your-content/
Your unique company story should roll right off your tongue. If it doesn’t, you’ve got some work to do. Here’s how to get started.
Conveying ideas to your audience in an engaging way is critical for marketing success. Not a natural wordsmith? Here’s how to become a better writer.
https://www.rightsourcemarketing.com/content-creation/become-better-writer-10-tips/
We can’t see into the future, but we do have a few ideas of what’s on the horizon for marketing in 2018. Here are our predictions.
https://www.rightsourcemarketing.com/marketing-strategy/old-new-2018-marketing-predictions/
Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices.
https://www.rightsourcemarketing.com/marketing-strategy/marketing-broken-can-fix/
Reporting on your marketing efforts can be challenging. Here are 7 simple ways to show ROI and get the most out of reporting.
https://www.rightsourcemarketing.com/marketing-technology-2/7-tips-getting-marketing-reports/
In our busy, media-saturated lives, many consumers don’t have a lot of time. Shorter, snackable content is a quick and easy way to grab attention.
Writing paid media ads requires a different kind of writing than some more traditional content types. Here’s what you need to change.
Maybe it’s just the post-Halloween sugar rush, but at Right Source Marketing, we’re starting to see a connection between trick-or-treating and marketing.
https://www.rightsourcemarketing.com/content-marketing/trick-treat-smell-feet-give-lesson-marketing/
Here are 10 business skills that don’t require marketing experience or a degree, but can certainly jump you several rungs up the corporate ladder.
You’ve finally found your first marketing job — but the hard work doesn’t end there. Five tips for making the most of your first position in marketing.
https://www.rightsourcemarketing.com/content-marketing/5-ways-make-first-marketing-job/
You’re not a project manager — but you’ve been tasked with project management anyway. Here are 5 tips to help you succeed.
https://www.rightsourcemarketing.com/content-marketing/project-manage-youre-not-project-manager/
You think you created a spot-on piece of content, but your client thinks it’s off target. Before you start over, try one of these four tactics to revise.
Many employers seem perplexed at how to bring out the best in their entry-level employees. Five tips for doing just that.
Content marketing is like a fireworks display. Are your efforts carefully choreographed, or thrown together and dangerous? Find out how you compare.
Reading your work aloud to yourself is the single most effective way to get better writing every time.
So you’re not a designer…but in the fast-paced world of marketing, you have to wear many hats. These nine tools will help anyone create basic designs.
https://www.rightsourcemarketing.com/design/9-design-tools-non-designers/
If you don’t believe in your company vision, no one else will, either. Learn how to create a purpose-driven company and the marketing that comes with it.
https://www.rightsourcemarketing.com/marketing-strategy/must-company-vision-win-marketing/
In a world of short content and dwindling attention spans, is there any use for long-form content in your marketing strategy? Yes — here’s why.
https://www.rightsourcemarketing.com/content-creation/yes-long-form-content-still-works-heres-why/
To be successful, a marketing team must include a variety of people. As you build your team, make sure to look for these 7 types of people.
Restarting content creation after a long hiatus can be daunting. Follow these five practical steps to get back on the track.
So your competitors are doing great content marketing? Here are six things you can “steal” from them to improve your own content marketing efforts.
https://www.rightsourcemarketing.com/content-creation/6-things-steal-competitors-content-marketing/
Interactive content can be the key to making your content stand out among the clutter. Learn why interactive content can give you a competitive advantage.
Great design teams can take your content from average to remarkable — if you know how to work with them effectively. Foster a great relationship with these tips.
https://www.rightsourcemarketing.com/content-creation/6-ways-get-best-work-design-team/
Interviewing your clients and gaining customer insights can help you take your strategic marketing plan to the next level. Here’s why.
Content curation is an important element of content marketing, but getting started can be daunting. Our nuts-and-bolts guide will help you dive in.
https://www.rightsourcemarketing.com/content-creation/quick-start-guide-content-curation/
Subject matter experts can help you write more relevant content — but getting the information you need isn’t always easy. Here are some tips.
Being design-led can change your company’s bottom line and inspire innovation. Learn why it’s essential and how to achieve a design-led approach.
https://www.rightsourcemarketing.com/content-marketing/rise-design-led-company-dont-left-behind/
In email marketing, style and level of personalization can make a big difference in reader action. 5 types of emails and tips for making them personal.
Your brainstorming session can be undermined by three psychological principles. Learn how to avoid them and lead a truly successful brainstorm.
https://www.rightsourcemarketing.com/content-creation/everything-know-brainstorming-wrong/
Strategy before execution is critical. But strategy can’t move forward without a great execution team. Four qualities you need in execution team members.
Strategic thinking is often more nature than nurture — but with a few shifts in mindset and a lot of hard work, you can become a more strategic thinker.
Marketing automation can be a significant investment, so here’s how you to prove its worth and get buy-in from those writing the check for it.
https://www.rightsourcemarketing.com/marketing-strategy/justify-cost-marketing-automation/
In an effort to be unique, you might not want to include basic content in your content marketing strategy. But here’s why you should.
See what content marketers delivered during the 12 days of content in our rendition of this holiday carol.
Searching for stock photos can be time-consuming and frustrating — but our nitty-gritty guide can help turn you into a stock photo search expert.
https://www.rightsourcemarketing.com/content-creation/pain-free-guide-searching-stock-photos/
An email newsletter is an effective content marketing tactic — but only if people actually read it. Increase your open rates with these tips.
https://www.rightsourcemarketing.com/content-marketing/want-people-read-newsletter-try-4-tips/
Really short copy — like tweets and taglines — is often the hardest to write. How do you fit your message into just a few words? We provide some tips.
https://www.rightsourcemarketing.com/content-creation/writing-short-copy-hard-heres-get-right/
What does content marketing and content creation have to do with your favorite Thanksgiving dishes? More than you might think.
If you want to refresh your B2B marketing, consider adopting a few of these key tactics from B2C marketers.
https://www.rightsourcemarketing.com/marketing-strategy/b2b-marketers-can-learn-b2c-friends/
Much of your audience isn’t reading your content to the end — but why? Here are some mistakes that may be keeping your readers from reaching the finish line.
https://www.rightsourcemarketing.com/content-creation/5-reasons-readers-arent-finishing-content/
A great plan is just the beginning of a successful content marketing strategy. Once yours is complete, you have to execute. Here’s where to start.
https://www.rightsourcemarketing.com/content-creation/think-content-marketing-plan-finished-think/
Is your content marketing plan consistently offering up treats — or tricks? What you’re dishing out can have a big impact on your content’s success.
Calling yourself a thought leader doesn’t automatically make you one. Here’s what you need to know to be an authentic thought leader.
https://www.rightsourcemarketing.com/marketing-strategy/calling-thought-leader-doesnt-make-one/
Editing is an essential part of many roles in content marketing. Here are four easy ways to hone your editing skills so you can develop great content.
Adding design to your content marketing strategy gives you a much better chance at success. Here’s why you need great design and some tips to get it right.
You need good feedback to improve your content marketing efforts. But uninformed is worse than none at all. Here’s how to get exactly what you need.
B2B branding is a critical driver of lead generation and customer acquisition. Here are five essential branding elements that go beyond the basics.
Content marketers often imitate what they see. Here are four things you should not copy if you want to build a winning content marketing strategy.
https://www.rightsourcemarketing.com/content-marketing/4-things-saw-content-marketers-week-shouldnt/
4 ways your corporate marketing department can implement agency practices to increase efficiency and build a modern marking strategy.
https://www.rightsourcemarketing.com/marketing-strategy/want-to-be-a-modern-marketing-organization/
Marketing automation is a useful tool, but only if your content reaches the right audience. Target, segment, and send to your best prospects. Here’s how.
Content marketers can generate new leads and eyeballs with repurposed content, but there are a few do’s and don’ts to be aware of.
When your website is 600 pages, not just 20, how do you tackle a website content audit? Follow these steps to make a complex project run smoothly.
https://www.rightsourcemarketing.com/web-design/anatomy-of-a-website-content-audit/
Want to jump right into content production and not worry about a plan? Here’s why you should document your content marketing strategy and how to do it.
Sourcing images for your marketing content can be tedious, but it’s worth the effort. Here are tips for doing it right.
In today’s crowded content marketplace, it’s tough to stand out. Should a print magazine be part of your content marketing strategy? Here’s how to decide.
Does your company have the right culture to make your content-driven marketing effort successful? Here’s what’s required.
Marketing technology helps you automate and create efficiencies for many of your manual marketing tasks. But what do you need to get started?
What do you do when you have to create content that just seems to scream “nerd alert!”? Here’s guidance on making boring content subjects interesting.
Right Source’s own marketing managers chime in on what you should do immediately after publishing a blog post to ensure that is has maximum impact.
Writing your own corporate website copy might look easy, but it’s not. Here’s some guidance on how to do it right, and why you shouldn’t tackle it alone.
Take advantage of every opportunity you have to use your company messaging in your content. Eight opportunities you might be overlooking.
Content marketers: Are your content ideas what your audience wants? 5 questions to help you determine whether your ideas are any good.
Should you factor direct mail into your content marketing tactics for this year? 5 reasons why it can make a difference.
The content distribution landscape has changed immensely, but some rules still hold true. The questions you need to ask to plan your distribution effort.
Failure to adhere to an editorial calendar is one of the most common reasons content marketing efforts fail. Here’s how to create one that you can follow.
While we are believers in content marketing overall, we use the term “content-driven marketing” to represent what we actually do for our clients. Why?
Why do you need a content audit and a content inventory? How are they different? Defining the terms and their respective necessity.
Millennials have buying power and make B2B decisions. How can you capture this audience’s attention? Tactics for developing engaging content.
Late getting started on that content marketing plan? There’s still time. Week-by-week instructions for getting the plan completed before Q2.
Learnings from 2015 that will help you create and execute on a successful content marketing plan this year.
How to decide what content types to include as you create your content marketing strategy for 2016.
Rudolph the Red-Nosed Reindeer sheds light on why your 2015 content marketing efforts may have missed the mark and how to guide them to success in 2016.
Creating quality content can’t be the only part of your plan. Content distribution should be step 2, but is paid distribution required for success?
https://www.rightsourcemarketing.com/lead-generation/content-distribution-should-you-pay-to-play/
Find out what lead scoring really is, whether your organization needs it, and how to get it started to drive better leads into your company.
https://www.rightsourcemarketing.com/marketing-strategy/lead-scoring-101-clearing-the-confusion/
Meeting deadlines can be tough. But when they become impossible, things need to change or your content efforts will fail. Tips for getting deadlines right.
If you’re in charge of marketing your professional services firm, pay particular attention to these 5 critical areas.
Like any creative process, it’s hard to know when your copywriting is finished. Here are some tips to help identify the finish line.
https://www.rightsourcemarketing.com/content-creation/hold-em-or-fold-em-when-to-call-copy-finished/
High-quality content marketing can transform your business and help fill your sales pipeline. But it takes time before you’ll see the impact.
A website launch is not news to the world. But sometimes all that work should still be announced and trumpeted. Here’s why.
https://www.rightsourcemarketing.com/web-design/meet-the-new-website-same-as-the-old-website/
With customers in multiple industries, how do you decide between a broad content approach and creating content for multiple industry verticals? 5 tips.
Use back-to-school time to jumpstart your content marketing. 8 tips from school days that can get your efforts back on track for the balance of the year.
Do you think the best candidates have years of experience? Here are 5 reasons why it makes sense to hire for attitude and aptitude rather than experience.
If you use a ghostwriter, how do you decide who gets the byline? The question is more difficult than it sounds. Tips for making the decision.
Website projects are often delayed, stalled, or end in disaster. Here’s how to save yours if it’s off track.
What is brand journalism, really? Is it only for enterprise-level corporations? Get the answers and find out if it’s right for your company.
https://www.rightsourcemarketing.com/content-creation/brand-journalism-better-than-the-real-deal/
You can’t do high-quality content marketing without competitive research. Fortunately, it’s easier to do than you may think.
Considering a content marketing career? Turn yourself into a solid candidate with these tips.
https://www.rightsourcemarketing.com/content-marketing/so-you-wanna-be-a-content-marketer/
How long should a blog post be? The answer depends on what you’re trying to say.
https://www.rightsourcemarketing.com/content-creation/how-long-should-a-blog-post-be-it-depends/
When prospects vet your company, they increasingly look for authenticity. How to build authenticity into your content and stand out from the rest.
Has your blog become stale? Keep your readers engaged with these 9 tips for creating fresh, interesting content.
https://www.rightsourcemarketing.com/content-marketing/9-ways-to-spice-up-your-boring-blog/
Confused about content marketing, demand gen, lead gen and how they fit together? What do you use to generate leads? Find out here.
Six things I came across this week in the world of content marketing that were bullsh*t. Tips on freelancers, PR with content marketing, and more.
https://www.rightsourcemarketing.com/content-marketing/stop-listening-to-this-bullsht-about-content/
Discover the common reasons why no one is reading your marketing content as well as some concrete fixes.
Planning to strengthen the sales pipeline with a new demand gen program? Here’s where to start and how much content you need.
Building your first email nurture campaign with your new marketing automation platform can be daunting. Here’s how to get started.
How do you mount a large-scale content effort, even if you only have a small team? Tips for process, strategy, and staff.
Ghostwriting can help you do far more than you could do on your own. But there are tricks to making the relationship effective.
https://www.rightsourcemarketing.com/content-creation/make-your-ghostwriting-partnership-a-success/
Before you choose your marketing automation tool, you need to fill 4 roles on your marketing automation team. Learn what they are and what they do.
A new Google algorithm change goes into effect on April 21 that uses mobile-friendliness to rank your website. What should you do?
We’ve all seen those deceptive headlines designed to drive clicks at any cost. Here’s why marketers should never resort to clickbait.
https://www.rightsourcemarketing.com/content-marketing/this-blog-post-will-change-your-life/
Too many companies buy marketing automation and then don’t use it. Thinking about taking the plunge? Don’t do it until you can answer these 5 questions.
Many companies have internal style guides, but few have true content guidelines. What’s the difference, and why do you need both?
https://www.rightsourcemarketing.com/marketing-strategy/company-need-style-guide-content-guide/
Whether you’re looking for a marketing partner or seeking a job with a marketing agency, you need to understand the three types of marketing firms.
Some conversation hearts seem tailor made for the content marketer. Find out which ones will spice up your content marketing romance.
https://www.rightsourcemarketing.com/content-marketing/best-conversation-hearts-content-marketer/
Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. 5 new approaches to story structure.
https://www.rightsourcemarketing.com/content-creation/stuck-story-structure-rut-5-tips-breaking/
Choosing an outsourced marketing agency that is the right fit for your company isn’t easy. 6 questions to ask to lock in the right partner.
There is no shortage of freelance writers, but finding one who can write credibly about particular industry verticals can be tough. Here’s some advice.
Looking back at what you’ve learned is as important as looking ahead. Right Source leaders focus on important content marketing lessons learned in 2014.
https://www.rightsourcemarketing.com/marketing-strategy/2014-teach-content-marketing/
Do you consider your content marketing efforts ineffective? Is it because you have no plan? New 10-step guide to building a content marketing plan.
What should come first in a creative project? Design or content? Get the answer and tips for how to make a design project work.
https://www.rightsourcemarketing.com/content-marketing/come-first-content-design/
Explore the 5 oft-misunderstood trends that should guide your 2015 B2B marketing plan.
https://www.rightsourcemarketing.com/marketing-strategy/5-marketing-trends-2015-b2b-marketing-plan/
Your 2015 B2B marketing plan requires a heavy dose of content marketing – discover the 5 content marketing trends that should shape your plan.
Before you can start planning for your company’s future, you need to understand where you are now. Learn what to review in your 2015 marketing assessment.
https://www.rightsourcemarketing.com/marketing-strategy/2015-marketing-assessment-right/
Mixing in stories from the field can energize your content and help you connect with your audiences. Five tactics to get you started.
https://www.rightsourcemarketing.com/marketing-strategy/use-stories-field-bring-content-life/
Do your employees care about every project as if they have a stake in the company? They should. Find out why ownership mentality matters and how to spot it.
https://www.rightsourcemarketing.com/content-marketing/spotting-ownership-mentality-employees/
Dressing up for Halloween, content marketer? Find out why Batman is the best costume choice for the content marketing superhero.
Your flavor of content marketing determines your level of success. Brand builders and thought leaders win – sales guys need not apply.
https://www.rightsourcemarketing.com/marketing-strategy/7-flavors-content-marketing-whats/
Are your bad habits as a client ruining your agency relationship? Find out what you’re doing wrong, how it’s affecting your bottom line, and how to fix it.
Good content editors do more than proofread for typos and hyperlink posts. Here, what editors look for and fix in drafts.
https://www.rightsourcemarketing.com/content-marketing/dont-fear-editor-7-keys-editing-success/
Think print is dead? Read why it is alive and well, and might be a viable, non-traditional option for your marketing mix.
https://www.rightsourcemarketing.com/marketing-strategy/print-dead-think-content-marketers/
Creating a messaging guide that keeps your staff on message is harder than it looks – begin with the right components and you’ll be off to a solid start.
https://www.rightsourcemarketing.com/marketing-strategy/messaging-content-belongs-messaging-guide/
Revisiting your content marketing plan and keeping your editorial calendar fluid are the keys to content success— here’s why.
https://www.rightsourcemarketing.com/marketing-strategy/slave-editorial-calendar/
Ask yourself these six questions if you’re considering bringing on an outsourced marketing department.
https://www.rightsourcemarketing.com/marketing-strategy/6-questions-ask-outsource-marketing/
You are ready to assemble a team for content creation to move your content marketing effort forward. Find out what roles to hire and what to look out for.
https://www.rightsourcemarketing.com/marketing-strategy/make-content-creation-team/
Before you move from content marketing planning to execution, prepare for the long haul—explore the five painful truths of content marketing.
https://www.rightsourcemarketing.com/marketing-strategy/5-painful-truths-content-marketing/
Once you identify buyer personas, how do you reach your target audience and transform them into advocates? Audience engagement in 5 easy (mostly) steps.
https://www.rightsourcemarketing.com/marketing-strategy/5-steps-engaging-target-mes/
Is now the time to adopt marketing automation for your company? Platforms are easier than ever to use. 4 key components that might convince you to sign on.
https://www.rightsourcemarketing.com/must-read/believe-hype-business-needs-marketing-automation/
Finding a great content marketing manager to help make your department a success is not easy. You might need something like a Transformer. Find out why.
https://www.rightsourcemarketing.com/content-marketing/transformers-can-save-day-content-marketing/
Content marketing for recruiting is not all that different from content marketing for business-to-business marketing. Discover how to align the two.
https://www.rightsourcemarketing.com/content-marketing/make-content-marketing-recruiting-machine/
You work hard to create a content marketing plan. Use an editorial meeting to keep your content flowing, team motivated, and timeline on track.
https://www.rightsourcemarketing.com/content-marketing/need-editorial-meeting-content/
Regardless of the topic, content created without the benefit of solid research will lack substance and credibility. Six research tips for quality content.
https://www.rightsourcemarketing.com/content-marketing/use-research-take-content-flimsy-fabulous/
Typos can ruin remarkable content. But mistakes are easy to miss even if you proofread. Use these 8 proofreading tips to make your content error free.
https://www.rightsourcemarketing.com/content-marketing/proofread-typos-content-8-tips/
In the absence of a content marketing plan, you can expect to run into a few common problems – learn how to avoid those problems with some basic planning.
https://www.rightsourcemarketing.com/must-read/content-marketing-without-plan-marketer-beware/
What is a content creator to do with copy that someone doesn’t like but doesn’t really know why? Tips for getting that content right when you revise.
A white paper is one of the most powerful tools in your content wheelhouse, but it shouldn't be a sales pitch. Learn why and how to create a white paper that works.
https://www.rightsourcemarketing.com/marketing-technology-2/six-secrets-successful-white-paper/
A documented content strategy includes a focus on ideas, messaging and themes from which you grow content ideas to last all year. Learn how to get started.
How do you find the time and the volunteers to help you create the content you need? Keep your content marketing effort moving with these tips.
https://www.rightsourcemarketing.com/content-marketing/time-help-get-content-done/
As Right Source celebrates its 5th birthday, we thank our staff, clients, and everyone in between while looking forward to a remarkable future ahead of us.
Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?
https://www.rightsourcemarketing.com/marketing-strategy/whats-story-content-marketer/
No one likes to wade through jargon-laden content, but when used judiciously, jargon can serve a real purpose in content marketing.
https://www.rightsourcemarketing.com/content-marketing/use-jargon-to-educate-not-obfuscate/
Does a journalist always make a good content marketing writer? Not always. Necessary traits for the exceptional content marketing writer.
Do a better job with your content marketing in 2014. Here are 10 resolutions that will make you a better content marketer and drive success in the new year.
If your marketing strategy includes social media, then it should also include a social media strategy. Get 6 tips for creating a winning strategy.
If you are a millennial trying to get a job in marketing today, you’re not alone. But to get noticed, pay attention to the details and follow this advice.
https://www.rightsourcemarketing.com/marketing-strategy/how-to-outsmart-90-of-marketing-job-seekers/
Content marketing is a key driver in demand generation and sales. Learn how to incorporate content for demand generation into your 2014 marketing plan.
It’s time to give thanks, especially for what content marketing has brought you! The folks at Right Source Marketing offer what they’re thankful this year.
Even the best planners forget important things on the website launch to-do list. Find out the 5 things that you need to address before you launch.
https://www.rightsourcemarketing.com/web-design/5-things-that-can-make-or-break-your-website-launch/
Content marketing writers must now have the blended skills of both marketer and journalist. 10 critical journalism tips for the marketing writer’s success.
Creating a content marketing plan can make the difference between effective and ineffective content marketing for 2014. Find out what should be in your plan.
How do you get started with your B2B marketing plan? Address these 5 critical questions to build a solid foundation for your 2014 plan.
What does preschool teach you about content marketing? Plenty. Check out the 10 important content marketing rules that you probably learned in preschool.
https://www.rightsourcemarketing.com/content-marketing/10-content-marketing-lessons-from-preschool/
Are grammar mistakes killing your content? In part 2 of our series, we offer 10 more common grammar crimes and simple solutions to keep you on track.
Changes from Google may have you seeing “not provided” as up to 80% of your search results. Learn why and get 4 tricks to unearth valuable keyword data.
Should you share your company’s secret sauce as part of your content marketing plan? Tips from the stars of the Food Network and more.
Building and justifying a content marketing budget is not a cut-and-dried process. Explore these 5 tips as you begin your content marketing budgeting.
https://www.rightsourcemarketing.com/content-marketing/building-a-content-marketing-budget-5-tips/
Common grammar mistakes can take your content from remarkable to garbage in a keystroke. These 10 easy rules will keep you out of content trouble.
Visual content apps like Instagram, Vine, Snapchat and Pinterest have transformed content marketing. Tips for making them work in your content strategy.
Video is a critical component of your content marketing strategy, especially your mobile strategy. Learn how your marketing strategy can guide your next video.
Today’s modern marketer must be hands-on with marketing technology to prove ROI. Here are 5 essential tech tools that every marketer should consider.
The case study should be one of the key tools in your content marketing arsenal. Answer these 3 questions to create a compelling case study.
Breathe new life into your email newsletter. Most providers can offer technical advice, but check out these 11 steps to adjust the strategy behind your newsletter.
Want to write remarkable content? Check out these 34 things you might be doing wrong when you write a blog post.
A complete content marketing strategy addresses every nook and cranny – don’t ignore these five pieces of content.
Hosting a webinar can be an efficient, effective way to reach new audiences and drive quality sales leads. Consider these 8 tips to ensure success.
Though it requires more effort, thoughtful feedback for your creative agency will lead to success for your marketing strategy.
The corporate website is still the most important tool for any marketer. Find out why it needs to be the home for your content, data and technology.
10 tips for how to create a remarkable blog post, each and every time.
Your LinkedIn Company Page is a powerful channel for marketing content. Right Source Marketing guest author Colleen McKenna offers 5 tips for getting started.
If you’re not marketing your content, why work so hard to create it? The latest from Marketing Trenches offers tips for sharing your story to grow your audience.
Create the right brand message to help define your brand and guide the content you use for marketing, PR, social media, advertising, and even public speaking.
Get great content to support your content marketing strategy. Tips from Marketing Trenches for providing quality direction to writers.
Five tips for avoiding bad content marketing firms and finding the right fit for you and your business.
An effective brainstorming meeting can be a great way to generate ideas to fill your editorial calendar. Seven tips for a successful meeting.
“Out-of-nowhere” opportunities may seem like a gift from above, but understanding where your prospects come from will help nurture your marketing efforts.
https://www.rightsourcemarketing.com/lead-generation/why-bluebirds-are-for-lazy-marketers/
How can you remain a modern marketer in an ever-changing environment? Develop these seven key skills to help you stay fresh and relevant.
https://www.rightsourcemarketing.com/marketing-strategy/the-7-key-skills-for-the-modern-marketer/
Building your professional brand is crucial, but sharing your company’s content can help push your presence to the next level.
Hiring an outside firm to handle your content marketing is a critical decision – one that can have a big impact on company growth. Considering these five tips can help you make your choice.
Should you insource your content marketing efforts? The answer is...it depends. Learn about seven challenges associated with insourcing your content marketing.
Research shows businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Avoid three common traps to ensure you see value from your marketing au...
In a sea of content clutter, weak content will kill your brand. Focus on quality, not just quantity, to make your content marketing investment worthwhile.
Preparing a content marketing plan can be a daunting task. Overcoming planner’s block and identifying the right place to start is critical. Follow these few steps to get your ideas flowing.
Right Source Marketing wraps up the year with the top 10 Marketing Trenches blog posts of 2012, plus top blog picks from previous years.
It can be difficult to find the right person to lead your company's content marketing - looking for a few key characteristics can help optimize your success.
For marketers, measurement a requirement. The C-Suite is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI.
Chock full of information on content marketing budgets, tactics, measurement, and challenges, this is the most comprehensive study on B2B content marketing.
Content marketing weaves itself into every marketing conversation. Topics focus on Facebook, mobile marketing, and marketing automation, which all need content.
The 7 not-so-obvious areas that benefit from a well-executed content marketing program.
Much like the long-lasting pyramid, content, when done right, can continue to attract and engage people long after it’s been built.
https://www.rightsourcemarketing.com/content-marketing/smart-content-marketing-your-pyramid-of-giza/
Customers contact a sales rep after they have independently completed 60% of the decision process. Marketing creates and manages the initial dialogue.
Social media networks are great for businesses and individuals to interact and to keep tabs on your markets, but each network is unique and has its own uses.
A marketing plan (in direct support of the overall business plan) is vital to the success of any business –large or small.
It’s become incredibly in vogue to classify different marketing channels as “dead," but much of that talk revolves around misunderstanding the way they work.
The key to being a good consultant to ask the right questions, dig deeper to get to the issues and then present how you are qualified to solve their challenges.
A look at the four growth-drivers for professional services firms, and the importance of content marketing to the success of each.
Content marketing done right can be an effective form of marketing, but some companies put out content that is mediocre at best and it’s costing them business.
The top 6 questions you should ask yourself when deciding whether your company can benefit from automating your marketing and sales.
Before you commit to an event in the name of “networking,” think hard about whether you can count on uncovering some new business development opportunities.
Since consumers and business buyers want to be educated, it’s worth taking a moment to think about how many skills it takes to help produce that great content.
Don’t isolate yourself by writing content to only 1 of your 3 buyer types. Map your content to each of the buyers' needs at different stages of the cycle.
Addressing an increasing challenge in the marketing world: how to integrate digital marketing services with traditional offerings.
Effective content marketing planning is one of the biggest issues our clients have. Read on for ideas to help you create a content marketing plan that works.
CEOs often accept mediocre marketing because they’re not sure a 99th percentile marketing strategy can be achieved.
A look at the good and bad of running promotional offers to help determine if discounting products or services is in line with your overall marketing strategy.
All too often the messaging guide is now neglected, but in the era where content is king you need a consistent set of key points where all language flows from.
Tips for creating quick and easy content around an event by planning ahead and coordinating with team members who stayed behind to help make it happen.
There's a lot to consider when building a new website or updating your current one, but you don’t want to overlook these 5 items as you embark on the process.
https://www.rightsourcemarketing.com/web-design/launching-a-website-5-commonly-overlooked-items/
What marketers can learn from the Who Needs Feminism campaign, which never could have been this successful with the technology available a decade ago.
Tips to help even the most novice writers gain the experience and confidence to start writing quickly and effectively.
https://www.rightsourcemarketing.com/content-creation/how-to-become-a-better-writer/
Connecting the ethical principles of the “Eightfold Path” of Buddhism to marketing in order to serve customers in a righteous way with their interests at heart.
https://www.rightsourcemarketing.com/marketing-strategy/the-eightfold-path-to-marketing-nirvana/
Writer’s block hits just about everyone at one point or another, but sometimes coming at a topic with a different approach can help you to get un-stuck.
LinkedIn is a powerful tool for making business connections—but even the most active users miss on some simple ways to optimize the way they use LinkedIn.
https://www.rightsourcemarketing.com/social-media/how-to-use-linkedin-powerfully-10-tips-to-know/
Some would have you believe that the business plan is dead, but we offer advice on turning your business plan into an effective content marketing asset.
The rush to keep up with the industry often leads to disorganized tactics just because “everyone else is doing it," but avoid these common marketing mistakes.
https://www.rightsourcemarketing.com/search-engine-optimization/5-stupid-things-smart-marketers-do/
A recap of the most important Facebook changes from the past few weeks and how it will affect marketers.
Pinterest might not have the right audience for your brand, so before you spend too much time investigating Pinterest, make sure it's right for your business.
https://www.rightsourcemarketing.com/social-media/what-marketers-should-know-about-pinterest/
A digital marketing checklist with 10 marketing practices you should follow in order to more effectively market your business in this digital age.
A list of maddeningly bad Twitter habits, including suggestions for each habit with tactics you can do instead to improve your Twitter etiquette and reputation.
https://www.rightsourcemarketing.com/marketing-strategy/do-this-not-that-guide-to-twitter-etiquette/
When it comes to content marketing success, your journey should begin with strategy first, execution second, relentless execution third, fourth and fifth.
Guest blogger Michael Teitelbaum of BMore Integrated explains how getting to a new brand platform is a process that takes time and careful consideration.
https://www.rightsourcemarketing.com/content-marketing/how-to-develop-your-brand-position/
How an established content strategy can turn blog visitors into new clients and show a direct return on investment from your blogging efforts.
How the Ravens had overwhelming success with their Ravens Week of Winning (WOW) promotion integrating different digital media channels.
https://www.rightsourcemarketing.com/marketing-strategy/how-the-ravens-wowed-with-digital-marketing/
Reflections from yesterday's #MDGovTweetup in Annapolis, MD on how social media is transforming politics, business, and the world.
https://www.rightsourcemarketing.com/marketing-strategy/social-media-lessons-from-the-mdgovtweetup/
While volume of content is important, creating better content will help you to appeal to humans rather than search engine bots.
Don’t let your 2012 marketing approach turn into a Little Shop of Horrors--make sure you have your 2012 content plan in place.
When developing your content marketing plan, use these twelve questions as a blueprint to guide your planning.
Thoughts on what the upcoming year may bring in the world of marketing strategies, marketing tactics, mobile marketing, social media, leadership and management.
This year's best-of the Marketing Trenches blog posts, as determined by our readers' engagement. Thanks for reading!
https://www.rightsourcemarketing.com/content-creation/your-2011-marketing-trenches-favorites/
Six things to look out for when deciding whether or not to hire a strategic marketing firm.
Important lessons learned about the marketing world from the experiences of our former intern and soon-to-be college graduate.
https://www.rightsourcemarketing.com/content-marketing/marketing-101-how-it-works-in-the-real-world/
Many content marketers don't think beyond the corporate blog, but check out our suggestions for surprising ways to create effective, shareable content.
https://www.rightsourcemarketing.com/social-media/5-surprising-ways-to-create-shareable-content/
Lessons about social media strategy and implementation learned from attending the Social Fresh conference in Baltimore.
Employing elements of SEO in your web design can optimize your website’s search engine visibility. Just remember three basics: crawlers, content and keywords.
Corporate bloggers aren't necessarily doomed to be awful. Here are our ten tips to help you determine what makes a good blog post.
The new Google update makes having the proper content marketing plan and program in place even more important, because your content must be fresh for search.
By becoming more "in the know" about the right topics, your content marketing strategy can dramatically improve.
Find your company's scream emotion and figure out how to showcase it, promote it, and use it to engage your customers.
Five questions to help any company pinpoint the right content marketing voice.
Mike Sweeney explains why you don’t have to be a Fortune 500 company to implement an effective content distribution strategy.
https://www.rightsourcemarketing.com/social-media/distribution-is-king/
How to properly align your content marketing strategy with your buyers.
Even if you didn't attend Content Marketing World this year, here's our recap of the three key takeaways from the conference.
https://www.rightsourcemarketing.com/content-marketing/three-key-content-marketing-world-takeaways/
Five best practices for writing, whether you're communicating with a team or writing for the company blog.
Stellar sessions to look forward to at Content Marketing World 2011.
Some of the main points from our interview with Junta42's Joe Pulizzi on the state of content marketing.
Explore the 5 roles salespeople can play in any content marketing effort - strategist, brainstormer, writer, distributor and evangelist.
What to emphasize and what to avoid when marketing for educational institutions.
https://www.rightsourcemarketing.com/web-design/marketing-to-a-prospective-student-5-dos-and-donts/
To minimize the fear and suffering in your content marketing efforts, here are some tips to turn you and your team into writing Jedis.
How jumping all the "hurdles" in B2B content marketing can feel a lot like the steeplechase.
Explains the impact of content marketing programs on salespeople and sales executives.
How to write concise and catchy content for a website.
https://www.rightsourcemarketing.com/web-design/writing-for-the-web/
Advises startups to finalize messaging as quickly as possible and focus resources on the execution of the marketing strategy.
https://www.rightsourcemarketing.com/marketing-strategy/hey-startup-founder-your-messaging-sucks/
Five spells from the popular series that we wish Muggles could use in marketing.
https://www.rightsourcemarketing.com/marketing-strategy/harry-potters-marketing-spells/
Rules for what to do before, during and after a kickoff meeting to ensure the start of a successful content marketing program.
Reflections on the Presidential Twitter Town Hall and whether intelligence can be found under all the stupid on the Internet.
Take the time to ask questions and evaluate everything before you start making changes.
https://www.rightsourcemarketing.com/marketing-strategy/marketers-first-do-no-harm/
Why it's essential to educate your writers, not just edit their work.
Finding reliable marketing employees, consultants and firms is not easy, but if you avoid these 5 pitfalls you'll be on the right path.
Before you start hiring, remember that social media should only be part of a larger content marketing strategy.
When done right, content marketing supports your sales efforts – but you can’t use it to make the hard sell or it falls flat on its face.
Solving marketing and leadership challenges for your organization or company using common college club strategies.
Key features content marketers should have on a blog - Following on a previous post of 9 Key Features Your Blog Should Have.
https://www.rightsourcemarketing.com/content-creation/6-more-features-your-blog-should-have/
Pitfalls to avoid and steps to take when you're planning a webinar.
https://www.rightsourcemarketing.com/content-marketing/planning-a-webinar-lessons-learned/
Concrete examples and tips to get your message across and stay under 140 characters.
https://www.rightsourcemarketing.com/social-media/17-ways-2-make-ur-tweets-shorter/
Identifies the 7 critical roles to fill on a content marketing team, along with some skills and qualities to look for in candidates.
https://www.rightsourcemarketing.com/content-marketing/assembling-your-content-marketing-dream-team/
Follow the Right Source Marketing path towards improved organization of your marketing department and individual programs.
https://www.rightsourcemarketing.com/marketing-strategy/youre-not-too-busy-youre-under-prioritized/
Marketing audits can save time and money--a few busy times when it's good to slow down and think marketing strategy.
https://www.rightsourcemarketing.com/marketing-strategy/when-is-the-best-time-for-a-marketing-audit/
Quality control is an integral part of any marketing engagement. Learn how companies like Groupon value editors and Quality Assurance.
You need your employees, particularly non-marketing employees, to contribute to your content marketing effort. Here are 5 ways to get those non-marketing employees to create content.
When you have a plan and build the mythical content queue your odds of making content that is actually interesting – and repeatedly doing that – skyrocket.
Discusses the content magnet effect, by which each piece of content can be turned into a magnet that drives your target audience to engage with your organization.
https://www.rightsourcemarketing.com/content-marketing/making-content-magnetic/
Some basics you should know before building a website.
https://www.rightsourcemarketing.com/web-design/building-a-website-basics-to-know-before-starting/
Three ways to make sure your marketing is seductive.
SEO is a significant piece of content marketing, but just a piece. Learn why content marketing is bigger, broader and more all-encompassing than SEO.
https://www.rightsourcemarketing.com/content-marketing/content-marketing-is-not-the-new-seo/
It's not just if you build it they will come. The key to successful content marketing is the “marketing” part. Learn about 4 common content marketing myths.
https://www.rightsourcemarketing.com/content-marketing/the-4-biggest-myths-of-content-marketing/
What if your market doesn't know that they have a problem you can solve? These 5 steps can help your business generate demand through content marketing.
Announces the official launch of Content Magnet, Right Source Marketing's content marketing service.
Tricks and tips for blogging success, even if you're not a great writer.
While the name is new the concept has been around for a long time. Companies that think they want to invest in social media often find they want content marketing.
How to be a social media marketing pick-up artist.
https://www.rightsourcemarketing.com/social-media/10-steps-to-pick-up-a-social-media-audience/
Success in social media marketing takes time and skill: what qualities should you look for in a social media manager?
https://www.rightsourcemarketing.com/social-media/what-makes-an-exceptional-social-media-manager/
Why sometimes having "the look," or the right optics, can be worth a lot more than you can prove. A lesson from horseback riding about marketing.
Strategic planning isn't a one-time project, it involves constantly testing, evaluating and adjusting the strategy as market situations change.
5 mistakes to avoid when you write web copy, and why strong writing can make or break your marketing efforts.
https://www.rightsourcemarketing.com/content-creation/how-not-to-write-web-copy-5-pet-peeves/
What CEOs care about when they enter a conversation with expert marketers, and what marketers can do to excel in conversations with CEOs.
How an obsession with Angry Birds can teach you about social media, business, and life. That is, if you can every stop playing.
https://www.rightsourcemarketing.com/social-media/what-angry-birds-taught-me-about-social-media/
Underneath the facade there are critical pieces of a website. Web designers need smart marketers who understand the strategic plan and how the pieces fit together.
How to: get more qualified followers on Twitter. A breakdown of some useful tactics.
https://www.rightsourcemarketing.com/social-media/how-to-get-more-qualified-twitter-followers/
Real success doesn't happen overnight, but instead through of preparation, patience and persistence. Examples of FedEx, Starbucks, John Wooden & Lombardi.
Simple-minded once meant stupid, unoriginal, and not all there. Yet the best solutions to the hardest problems are often simple. The argument for why everyone should be simple-minded.
https://www.rightsourcemarketing.com/marketing-strategy/why-everyone-should-be-simple-minded/
Encourages organizations to focus on more meaningful metrics than volume of friends or followers as the barometer for social media success.
https://www.rightsourcemarketing.com/social-media/when-2000-facebook-fans-means-nothing/
Practical marketing predictions to use as a guide for 2011.
The best-of the Marketing Trenches blogs, as determined by our readers' engagement. Thanks for reading!
https://www.rightsourcemarketing.com/content-creation/your-2010-marketing-trenches-favorites/
Wish that getting more Facebook fans was as easy as flushing the toilet? The Falls in Mt. Washington, a small business in Baltimore, MD, has taken a step in that direction with a creative strateg...
https://www.rightsourcemarketing.com/social-media/use-the-bathroom-get-more-facebook-fans/
Here are some thoughts on what 2011 may bring in the world of marketing strategies, marketing tactics, mobile marketing, social media, leadership and management
Can't quite figure out Twitter's functions? Read more for a guide to Twitter, broken down by function, with screen shots.
https://www.rightsourcemarketing.com/social-media/how-to-use-twitter-for-beginners/
If you’ve read Part 1 and Part 2 of this series, you know the main benefits of having a goofy brand, and have had a look at some brands who’ve joked their way to success. But how the heck are...
Having fun with your brand is good for business. A list of 5 awesome goofy brands.
Reviews the 5 essential questions involved in any marketing audit, marketing evaluation or marketing assessment.
Have fun with your brand, and your brand will benefit. Why being goofy is a good business move. After all, it worked for Albus Dumbledore (and Old Spice).
Develop your marketing message with a focus on value proposition and key benefits before going to market with marketing tactics.
https://www.rightsourcemarketing.com/marketing-strategy/dr-evil-henry-ford-and-your-messaging/
Using social media in the job search: best practices and new ideas.
https://www.rightsourcemarketing.com/social-media/how-social-media-can-get-you-a-job/
Customer acquisition is a critical piece of your marketing puzzle, but only if you actually spend time and money to keep those customers.
Makes a connection between the impatience associated with big-time college athletics and marketing and business turnaround stories.
How a beer commercial can help you to overcome the biggest content marketing challenges
Commentary and advice for small business owners on choosing the right type of people or companies to execute a small business marketing strategy.
Encourages executives to allocate budget towards content marketing, and explains why some companies are afraid of content marketing.
https://www.rightsourcemarketing.com/content-marketing/why-youre-afraid-of-content-marketing/
Study says blogs have highest value of any social media in driving site traffic, brand awareness, lead generation and sales and improve customer service.
Introduces Jason Fried's video in which he discusses unnecessary workplace interruptions such as face to face meetings, email, and smartphone usage.
https://www.rightsourcemarketing.com/marketing-strategy/dealing-with-workplace-interruptions/
Explains that market research - in the form of user testing, keyword research or consumer surveys - is only as good as the plan to use it in business planning.
One of the often overlooked uses for a blog is to accelerate the sales process through targeted content to your prospects.
Outlines the reasons why your marketing leadership and executives still represent your best (and first) investment in order to address significant market opportunities.
Whether or not you are sports fan, and even if you don't know LeBron from Le Car, there are critical marketing lessons to be learned from 1 team's mistake.
Right Source Marketing is hiring - marketing managers, wordpress designers, writers - apply now.
https://www.rightsourcemarketing.com/uncategorized/new-clients-new-work-means-we-need-new-people/
Whether it’s email, by-lined articles, direct mail or another vehicle, make sure you are properly segmenting your message for your audiences.
Previews the Search Marketing for Startups session at DC's Digital Capital Week - includes seo and ppc myths and realities.
Helps entrepreneurs decide whether to handle startup marketing in-house or through an outsourced marketing team.
Marketing lessons you can learn from Lost. Successful marketers blend Faith and Science to achieve optimum results, you can't be all data or all creative.
At it's core, social media is a tactic. Before you hire a social media guru to solve your problems make sure you are looking at the full marketing picture.
Outlines 9 things you should do during the first 5 minutes of your webinar to ensure success.
Describes the factors that may drive a blog redesign, including problems with content management, design scalability and layout.
Explains the rationale for paying more attention to your choice of people - as opposed to products or systems - when selecting your outsourced marketing firm.
For many businesses content is your best asset. Have a content marketing plan in place to unlock that content rather than siloing it in your website.
Mike Sweeney outlines marketing lessons learned from launching multiple products and services in the the same week.
Outlines the appropriate mindset for startups as it relates to SEO and its potential to make or break a business.
https://www.rightsourcemarketing.com/search-engine-optimization/a-startup-seo-lesson/
It's nearly impossible for a specialist in just one area such as SEO to help you build a diversified marketing plan.
https://www.rightsourcemarketing.com/marketing-strategy/the-danger-of-having-a-hammer/
The 6th post in a series on building a B2B lead generation campaign, this post addresses building a content roadmap.
We often get asked "What is Right Source?" and "What does it mean to rightsource my marketing?" A short video below explains these concepts.
It seems so obvious but some people miss it completely. Getting a blog is easy, but blogging takes time, to build your audience, style and content.
Identifies the outstanding traits and skills of great web designers.
https://www.rightsourcemarketing.com/web-design/the-six-million-dollar-web-designer/
Guides B2B marketers in the process of taking an inventory of existing content marketing assets.
Take a look at your interactive marketing leadership, who is in charge of it and where do things most often go wrong.
https://www.rightsourcemarketing.com/marketing-strategy/who-is-in-charge-of-interactive/
Encourages marketing professionals, firms and agencies to focus on the value they bring to clients, instead of succumbing to pricing pressure.
https://www.rightsourcemarketing.com/marketing-strategy/is-22000-the-price-or-the-value/
Take a look at your strengths, what are you doing online now that is working? Where are your areas of improvement and what does your marketing plan look like?
Software is a tool, not a marketing strategy. Differentiate your company by using the appropriate combination of marketing talent and software.
https://www.rightsourcemarketing.com/marketing-strategy/can-software-build-your-marketing-plan/
Search marketing is a great tool. But, don't get sold on search as a “full marketing solution” - make sure to look at a more integrated marketing approach
Describes how a professional services firm can differentiate its company and services by changing the "me too" mindset.
5 tangible and actionable marketing items you can think about, evaluate and improve right away.
https://www.rightsourcemarketing.com/content-creation/5-marketing-items-for-a-snowy-week/
Defines content marketing and explains why the content marketing technique has grown in popularity and effectiveness.
https://www.rightsourcemarketing.com/marketing-strategy/what-is-content-marketing-and-why-is-it-hot/
Rather than listing all the reasons you should blog, many of which we have covered before, I set about answering the 5 most common objections we run into.
Dispels the notion that companies can hire social media superheroes without first addressing marketing strategy.
https://www.rightsourcemarketing.com/marketing-strategy/you-dont-need-a-social-media-superhero/
Outlines the key roles involved in the formation of an interactive, digital or internet marketing team.
How to use a blog for branding, communications and prospecting purposes. Using your blog as a content marketing tool for social media
Having a well planned blog and social media presence, with what we hope is interesting and insightful content, allows us to Skip the First Meeting.
https://www.rightsourcemarketing.com/marketing-strategy/using-your-blog-to-skip-the-first-meeting/
Outlines 7 mistakes software companies make in marketing their products, and offers some advice on fixing these errors.
Describes the art of unfollowing people and companies on Twitter, in order to reduce clutter and increase your exposure to interesting and relevant material.
https://www.rightsourcemarketing.com/social-media/the-art-of-unfollowing-twitter-time-management/
Now is the time to reevaluate how email fits into your interactive and overall marketing plan. Because trust me, email is alive and kicking with a high ROI.
Debunks the rules of Twitter as put forth by many social media professionals, and offers up one rule to build your Twitter strategy around.
https://www.rightsourcemarketing.com/social-media/the-only-rule-of-twitter-be-true-to-yourself/
Describes the importance of messaging to a lead generation program, and offers simple tips on addressing messaging.
Many marketers are making predictions for 2010. Marketing Trenches comments on the predictions of Seth Godin, Rand Fishkin, Steve Woods, and eMarketer.
Clear ROI examples from B2C, B2B and nonprofit uses of social media including brands such as Burger King, Dell, Genius.com, Intuit, Susan G Komen for the Cure
Explore the differences between advertisers and marketers.
https://www.rightsourcemarketing.com/marketing-strategy/are-you-an-advertiser-or-a-marketer/
It’s incredibly important to have a social media strategy that encompasses all the places you should be, just don’t neglect our old friend the blog.
5 tips that will help you begin building your 2010 interactive marketing plan.
https://www.rightsourcemarketing.com/marketing-strategy/5-simple-tips-for-2010-marketing-planning/
Biggest Website Mistake - You Mean I Need to Put Gas in This Thing? Make sure to plan and budget for web marketing before you start redesigning your website
Describes which B2B lead generation metrics are important, and how to build a B2B lead generation financial model.
The individuals and businesses that have the most success in social media have a strategy. Learn more about the value of a social media plan.
This article discusses the need for marketing executives to establish stakeholder relationships when creating a lead generation program.
The first in a series of tips designed to help you create and execute your B2B lead generation program.
We have known for a long time that building a strong brand can feed search engine success. Social media is one more place where that can happen and get results.
Learn how to build your interactive marketing strategy by conducting an interactive marketing audit.
Outlines a 4-step process for building your lead nurturing plan and associated tactics.
Seth Godin talks about Things to Ask Before You Redo Your Website. While it's a great post, you need the right people in place to help answer these questions.
While IT is a critical component of organization's marketing plan, the IT department should remain a contributor and not a decision maker when it comes to marketing decisions.
Just as important as having the right content and writing well is having the right tone. Here are keys to make sure your approach is consistent.
https://www.rightsourcemarketing.com/content-creation/content-may-be-king-but-dont-forget-the-tone/
Learn how to repair your online brand and fix some of the errors that may be causing negative perception of your brand.
https://www.rightsourcemarketing.com/marketing-strategy/fall-cleaning-clean-up-your-online-brand/
Explore the role that the Marketing General Contractor plays in making sure your marketing programs are as tightly organized as possible.
The first step to having a great blog is to write well and be interesting. Then What? Below is a list of 9 simple features your blog should have.
https://www.rightsourcemarketing.com/social-media/9-simple-features-your-blog-should-have/
This article addresses the typical errors professional services firms make when implementing a search engine optimization (SEO) strategy.
Whether you are new to online marketing or a seasoned veteran circling back to do the basics right, these 3 steps will make your web presence work harder.
If your business fits these criteria, you may not want to consider participating in social media.
5 keys to ensure your business blog is properly nurtured and ultimately successful.
https://www.rightsourcemarketing.com/content-creation/dont-just-create-a-blog-nurture-it-5-tips/
Marketing takes it on the chin a lot. Marketing as a word has almost dirty connotations to some. And so it’s always nice to see the value of good marketing.
How to systematically market your startup during the first 90 days of operation. Includes SEO, social media, website, email and public relations tips.
Regardless of whether you are using Google Analytics, Omniture, Webtrends or others – Analytics can not succeed with a “set it and forget it” model.
Details the 5 marketing myths put forth by marketing agencies, consultants, and service providers.
https://www.rightsourcemarketing.com/lead-generation/run-if-you-hear-these-5-marketing-statements/
Answers to 5 questions often heard about current marketing approaches, including search, social media, email marketing, Twitter, landing pages and microsites
https://www.rightsourcemarketing.com/lead-generation/5-marketing-misconceptions-that-need-to-change/
Rightsourcing your marketing is more important now than ever before. Discover the meaning of rightsourcing and the unique benefits.
A Simple Strategy for Building Your Search Engine Optimization SEO Program
If content is king, then what is the king’s most important weapon? Another easy answer. Writing. And it’s not even close. Writing is one of the most undervalued pieces of the marketing ...
https://www.rightsourcemarketing.com/content-creation/if-content-is-king-why-is-writing-undervalued/
Social Media: Justify Your Love With the Right ROI Approach
In working with a lot of mid-sized professional services firms, we often hear the following statement from the Marketing Director or Partner in charge of marketing: No one in our office, includin...
While the headline of this recent B to B Magazine article didn’t surprise me, the candidness behind the underlying metrics did: Study: Small companies can’t track campaign ROI, fail to qualif...
Startup marketing requires constant expertise. Learn where most startups fail with regards to marketing, and what your startup can do to succeed.
This post really isn’t meant as a commentary on the past, present and future value of social media properties, although the title may indicate that. If anything, what I am trying to do may ev...
I just finished reading Malcolm Gladwell’s latest piece in The New Yorker, How David Beats Goliath: When Underdogs Break the Rules. To no surprise he has once again hit the nail on the head. ...
There’s never been an easier time to be an expert. Just about any piece of information you could ever want is available through an Internet connection, a browser and just a few clicks. You can ...
https://www.rightsourcemarketing.com/marketing-strategy/transparency-and-experts/
First, let me make something clear: I am not anti-ad agency.There are some very good ones out there, some of which Right Source Marketing does business with. I am, however, anti-ad agency when it...
https://www.rightsourcemarketing.com/marketing-strategy/ad-agencies-look-a-lot-different-in-2009/
These are infamous words, generally spoken by infamous people. Or at least people that are about to become infamous. There are literally hundreds of ways organizations arrive at the decision th...
https://www.rightsourcemarketing.com/web-design/all-i-need-is-a-web-designer/
This time of year, talk inevitably turns to March Madness and filling out your bracket. While putting my bracket together, I started to think about some similarities between a winning marketing...
Over the past 2-3 years we’ve seen an explosion in the number of software solutions that promise to automate corporate search engine marketing efforts, particularly in the category of pay-per-...
Seems that on a weekly basis a new article or blog post arrives on my desk that puts forth the idea that the press release is becoming useless as a marketing tool. Not surprisingly, these artic...
https://www.rightsourcemarketing.com/content-creation/the-press-release-isnt-dead/
I spent the last few days reviewing a variety of documents that I’d put into the general “proposal” category – services proposals, product proposals, service and product proposals, reques...
https://www.rightsourcemarketing.com/content-creation/writing-effective-proposals/
I encounter a lot of franchisor and franchisee websites in my daily life, both as a consumer and businessperson. While some franchise systems have figured how important it is to build a well-br...
https://www.rightsourcemarketing.com/search-engine-optimization/tuning-up-a-franchise-website/
I typically don’t like reading anything classified as a “business book”. Sometimes these books are how-tos, and by page 10 I realize that I can’t possibly implement the “system” tha...
https://www.rightsourcemarketing.com/marketing-strategy/outliers-gladwell-does-it-again/
Had a discussion with a professional services firm today regarding a problem they’re experiencing. The problem revolves around a very simple yet often overlooked page on the typical company ...
https://www.rightsourcemarketing.com/lead-generation/better-contact-forms-more-prospects/
Color me surprised by the following stats released by comScore: Source of Referred E-Commerce Dollars by Tactic for Week Ending December 7 vs. Corresponding Days in 2007 Non-Travel (Retail) Spe...
https://www.rightsourcemarketing.com/lead-generation/email-driving-holiday-e-commerce-sales/
MediaPost ran a quick column today that summarizes some thoughts from Michael Roth, Chairman/CEO of the Interpublic Group of Companies. In case you’re not aware, Interpublic is one of the big...
https://www.rightsourcemarketing.com/marketing-strategy/is-media-becoming-a-commodity/
I sat in on a particularly terrible webinar today, and it left me scratching my head. The host company usually nails these types of events, but today was a complete mess. A mess at the begin...
https://www.rightsourcemarketing.com/lead-generation/why-webinars-fail/
I’d say that only 10% of job seekers understand that looking for a job is not all that different from strategizing, creating and executing a marketing campaign. What are some simple aspects tha...
https://www.rightsourcemarketing.com/marketing-strategy/your-job-search-is-a-marketing-campaign/
For the millions of us watching CNN on election night and the 6 months preceding it, the segment that was most impressive had nothing to with the 18 talking heads on set. It was John King’s m...
https://www.rightsourcemarketing.com/marketing-strategy/analytics-everywhere-whats-next/
If you’re a B2B marketer, answer the following questions quickly: What is your company/organization? What do you help other organizations accomplish? (Here’s a hint – if you’re not helpin...
https://www.rightsourcemarketing.com/marketing-strategy/your-marketing-message-in-30-seconds/
So your boss just dropped the following task on you – you need to cut marketing spend, and you also need to figure out how to make that spend work better from an ROI standpoint. If it makes y...
I was recently talking to a marketing executive at a mid-sized software company, and he brought up a problem he was having with “closing the loop” between marketing’s lead generation effo...
https://www.rightsourcemarketing.com/lead-generation/closed-loop-marketing-focus-on-the-process/
Some companies call it Current News. Others call it Company News. Still others call it Latest News. That part doesn’t really matter. What matters is that you keep the content updated, r...
https://www.rightsourcemarketing.com/content-creation/keeping-the-newsroom-fresh/
I’ve addressed this question three times in the past week, so it finally registered on my blog-worthy radar. Microsites and landing pages are certainly related. Close cousins, yes. Siblin...
https://www.rightsourcemarketing.com/lead-generation/microsite-or-landing-page/
Social media is hot. If you’re a marketer and you don’t know that, you must be busy reading your back issues of The Industry Standard. From a business standpoint, 90% of companies are try...
Clients and agencies frequently ask me about how I’d structure an internal internet marketing department. Clients typically ask because as they see their internet marketing programs expanding...
https://www.rightsourcemarketing.com/marketing-strategy/building-the-internet-marketing-department/
Raise your hand if your website redesign or relaunch has been delayed due to website copy modifications, or specifically the idea that 2-3 members of your senior management team need to review si...
We hear this all too often from companies. They’ve engaged a web design/development firm to build a shiny new website, complete with all kinds of spectacular functionality, and yet the concep...
We all know that doctors don’t always have the time, knowledge or resources to market their practices. That being said, there is one cheap, efficient, fast method that doctors can use to driv...
https://www.rightsourcemarketing.com/marketing-strategy/local-search-whats-up-doc/
My apologies on the use of the modern acronym. For those who don’t know, “BFF” stands for “Best Friends Forever”. Now, on with the post… I was recently re-reading a post from Bria...
https://www.rightsourcemarketing.com/lead-generation/bff-marketing-sales/
When I hear clients make a statement like “we rely exclusively on pay-per-click to drive leads into the business”, I cringe. Don’t get me wrong – I am as big a proponent of using pay-...
https://www.rightsourcemarketing.com/lead-generation/buckets-of-leads/
I’ve always said that writing ad copy for pay-per-click ads, particularly for Google AdWords, is an extremely challenging task. Here’s why: Google gives you what seems like 10 characters in...