Global pandemics are a challenge for everyone. Customers look to institutions and businesses they already trust for answers. Meanwhile, companies must scramble to figure out the best way to maint...
https://boxesandarrows.com/customer-experience-during-a-pandemic/
Meet Users Where They Are, Draw Them Deeper In If we want users to remain our users, we ought to entice them deeper into our design ecosystem. Attempts to extend or expand users’ usage, frequen...
Designing for All Users by Starting at the Beginning Far too often, products are designed to meet the needs of the typical user. As a user experience researcher, I’m always cautious about defin...
From the moment a user lands on your website until they either leave or convert into a customer, a series of steps lead them from one point to another. Buyer personas represent your typical custo...
https://boxesandarrows.com/how-to-improve-the-user-journey-on-your-website/
The age of cheap “like”-hunting needs to come to an end. It all started innocently enough with likes and tweets. Then in a few years, we suddenly ended up with governments scoring people and ...
https://boxesandarrows.com/designing-for-meaningful-social-interactions/
Design is a logical art. It’s the thought process behind the first mark on a page. It’s empathy applied systematically. It’s creative through abductive reasoning. In other words, designers ...
https://boxesandarrows.com/where-do-design-and-business-strategy-meet-design-thinking/
For all the hype around the Internet of Things, most people are still content to control their homes manually. A recent Gartner survey found that they don’t mind getting up to adjust the temper...
https://boxesandarrows.com/how-to-create-a-smart-home-product-people-actually-want-to-use/
If I asked you what is one of the biggest problems on websites today, I’m willing to bet you wouldn’t say it has anything to do with words. But what if I told you it does? Let’s talk about ...
https://boxesandarrows.com/ux-writing-the-case-for-user-centric-language/
The other night I listened to my friend swear his way through the online purchasing process for concert tickets. He knew who he wanted to see, how many tickets he wanted, and his budget. All was...
https://boxesandarrows.com/now-that-weve-captchad-your-attention/
As you are reading this, how many times will you check your phone for a text, an email, a shared link, or photo? Some of these moments of attention will be based on alerts, but how many are habit...