About Old Chevy Ads

Sorry it has been so long since I have added to the Chevrolet ad story. Lots of other things have been happening and I'll try to do better in this New Year. Happy New Year Everyone. This ad fro...

http://oldchevyads.blogspot.com/2010/01/sorry-it-has-been-so-long-since-i-have.html

I just found this old ad and I'll bet nobody has seen it for years. It ran in Hot Rod, Motor Trend, Automobile Topics, and Car Life for April of 1962. I always liked the '62 Chevy and especial...

http://oldchevyads.blogspot.com/2009/10/i-just-found-this-old-ad-and-ill-bet.html

This is the cover of the Corvette Catalog Folder for 1961. It was shot at the GM Proving Grounds near Milford, Michigan. Shooting there was a real challenge because there was so much security inv...

http://oldchevyads.blogspot.com/2009/08/this-is-cover-of-corvette-catalog.html

This is page two of the '61 catalog and a nice transition from the rear view of the Corvette on the cover. Not much changed here except for some detail in the grill. Our model doing the driving g...

http://oldchevyads.blogspot.com/2009/08/this-is-page-two-of-61-catalog-and-nice.html

This is an ad about a 1973 TV commercial. As I recall it ran only in Life magazine--maybe the Saturday Evening Post too. The commercial was a repeat of one done years before in the same locati...

http://oldchevyads.blogspot.com/2009/08/this-is-ad-about-1973-tv-commercial.html

This is an interesting ad to me because of the people in it. The ad itself is pretty good and was shot by Warren Winstanley. I think we were at the Metropolitan Beach parking lot near Detroit....

http://oldchevyads.blogspot.com/2009/08/this-is-interesting-ad-to-me-because-of.html

When you work for an ad agency you quite often get assignments that are not to your liking. They come about for a variety of reasons beyond your control--- sometimes beyond anyones control. I hav...

http://oldchevyads.blogspot.com/2009/07/no-bad-assignments-only-bad-solutions.html

In 1962 the Bureau of Advertising of the American Newspaper Publishers Association said that this Chevy ad achieved the highest ad noting among all ads for that year. The research was cond...

http://oldchevyads.blogspot.com/2009/07/in-1962-bureau-of-advertising-of.html

I have won a bunch of awards over the years for ads I made but this is the best of all. I present it now because I finally came across the above letter. It isn't an award from some bunch of ...

http://oldchevyads.blogspot.com/2009/07/i-have-won-bunch-of-awards-over-years.html

This is one of the announcement outdoor boards for the 1969 Chevrolets. It was shot on one of our experimental shoots at the GM Proving Grounds in Mesa, Arizona. Warren Winstanley was the photogr...

http://oldchevyads.blogspot.com/2009/07/this-is-one-of-announcement-outdoor.html

This is a fine example of the importance of newspapers to Chevrolet. It is four consecutive full pages that ran in every major paper in the country. And the following black and white ads...

http://oldchevyads.blogspot.com/2009/07/this-is-fine-example-of-importance-of.html

This is one of my very favorite ads. For me, Chevy ads don't get much better than this. The version above is for newspapers and the same ad ran in all the big magazines of the day. The magazine c...

http://oldchevyads.blogspot.com/2009/07/this-is-one-of-my-very-favorite-ads.html

This is a really fine headline and copy for the newly restyled Nova. It looked a lot less like an economy car and offered lots that other competitive makes didn't offer. I especially like the dou...

http://oldchevyads.blogspot.com/2009/07/this-is-really-fine-headline-and-copy.html

The key word in the headline is competitive. That didn't mean all other GM offerings. But it did mean Ford and Plymouth. Newspapers were used for much more than rebates back in the '60s. The a...

http://oldchevyads.blogspot.com/2009/07/key-word-in-headline-is-competitive.html

Chevelle was on its way to becoming the car enthusiasts of today like to show off at old car shows. Enthusiasts back then liked it for the same reasons. Performance, and..... performance! It was ...

http://oldchevyads.blogspot.com/2009/07/chevelle-was-on-its-way-to-becoming-car.html

The facts in this newspaper ad were things you could order on the new Impala or Caprice like headlight washers or liquid tire chains. Perhaps not the strongest available options but presented in ...

http://oldchevyads.blogspot.com/2009/07/facts-in-this-newspaper-ad-were-things.html

This is not an ad but something of interest that was happening back in 1969. Yes, the OJ is that OJ Simpson. From time to time, Chevrolet was interested in using sport celebrities to promote t...

http://oldchevyads.blogspot.com/2009/07/this-is-not-ad-but-something-of.html

I wish I had a color version of this ad but the black and white will have to do. What a wonderful way to tell the wagon story. The copy begins--We call them "walk-ins" because they are so easy to...

http://oldchevyads.blogspot.com/2009/07/i-wish-i-had-color-version-of-this-ad.html

I was very pleased with this newspaper ad for the new Chevy wagon. It is a full page ad although it doesn't look it. The ad space was spread across the lower half of two pages in the paper. Sp...

http://oldchevyads.blogspot.com/2009/07/i-was-very-pleased-with-this-newspaper.html

This is the newspaper version of the magazine ad seen below for the announcement of the new Chevy wagon. The same photograph was used simply by making a black and white print from the color shot ...

http://oldchevyads.blogspot.com/2009/07/this-is-newspaper-version-of-magazine.html

This is an interesting comparison between a station wagon layout ad concept and the final version that actually ran in all the major magazines in 1970. The top ad picture was shot on the Scree...

http://oldchevyads.blogspot.com/2009/07/this-is-interesting-comparison-between.html

This 1956 Chevy ad ran in a load of top magazines for April of that year -- Collier's, Holiday, Look, Time, Newsweek, U.S. News, Sunset, True, and National Geographic to mention a few. I wish I ...

http://oldchevyads.blogspot.com/2009/06/this-is-for-tony-and-his-comment-on-59.html

This is a layout for a 1959 Chevrolet newspaper ad. It was most likely done by a studio artist in Detroit or San Francisco. Jim Hastings who was the head art director at Campbell- Ewald at the...

http://oldchevyads.blogspot.com/2009/04/this-is-layout-for-1959-chevrolet.html

Shot on the Screen Gems movie lot in LA, this 1970 Chevrolet Impala ad layout looked good but never ran. The car is a prototype with no engine. Looks real enough to be real. This is the way we...

http://oldchevyads.blogspot.com/2009/03/1970-chevrolet-impala-magazine-layout_17.html

This 1970 Chevrolet Impala layout didn't sell but was shot on the Screen Gems movie lot in LA. It was made during an "Experimental" shoot when we had a fleet of Chevy prototypes to work with. ...

http://oldchevyads.blogspot.com/2009/03/1970-chevrolet-impala-magazine-layout.html