The start of the financial year has seen brands get off to a great start with several good campaigns flooding the screens. Some of these, like Ariel, are annual iterations — a nice touch, for i...
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article68064575.ece
Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the or...
How are first-time candidates managing their digital presence? What are the dos and don’ts?
Driving the Four Ps: VML India’s new chief Babita Baruah has spent the first month observing, learning and actioning the agency’s new remit
The appliance holds prime place in every middle class Indian kitchen as the housewife’s trusted, go-to, kitchen device
It’s IPL season and the volume of ads has gone up. It also means CRED is back with its signature disruptive ads. It’s also poll season and there is fair buzz around political ads.
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article68015011.ece
RSS feed
https://www.thehindubusinessline.com/catalyst/ykone-buys-barcode/article68014999.ece
Bollywood’s entrepreneurial leap is seeing stars use their fame and influence to co-create winning brands
Irish brand Burgoyne is threading its way into Indian retail
The art of creating topical marketing campaigns that leverage special moments
One-time passwords were supposed to be our digital guardians but they have become a nagging overprotective parent instead
Home-grown wisdom: Challenger brand strategies from Rajeev Juneja, Vice-Chairman and MD of Mankind Pharma
An ethnic costume drama starring Madame Nightie, the Sweet Heroine
Rolls-Royce unveils Arcadia, the third custom-made ‘Coachbuild Droptail’ in the world
The award show underlined the power of regional digital content creators in shaping new, transparent narratives and inspiring millions
Brands typically march into March with women’s day campaigns and we have already seen a few get off to an early start on the theme of “inspiring inclusion”
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67910155.ece
RSS feed
https://www.thehindubusinessline.com/catalyst/generation-equality-ally/article67910150.ece
BrandXcel’s research reveals changing Indian consumer trends, from pride in Indian products to premiumisation and individualistic decision-making
Consumption is back but what consumers are spending on is changing with entertainment and experiences becoming big
A new book by Rama Bijapurkar provides fascinating insights into India’s consumption story
A helpmate like no other, the appliance has freed up valuable time of countless women
Digital media in India edges out television to dominate ad expenditure, but still lags global peers
Publicis Commerce India launches digital growth marketing playbook with Amazon Ads to address challenges and provide directions for growth marketing
https://www.thehindubusinessline.com/catalyst/adding-byte-to-digital-marketing/article67852992.ece
Superbowl ads, celebrity endorsements, and clever campaigns dominate the advertising world, while brands like Dunkin’ Donuts and Uber Eats shine
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67852984.ece
Eating out surges in India, food service revenue to cross $100 billion by 2028 finds new Redseer report
https://www.thehindubusinessline.com/catalyst/growing-appetite-for-dining-out/article67852991.ece
Flagging off the ‘Phir se chal meri Luna’ campaign, Kinetic Green refurbishes brand Luna in an e-avatar
https://www.thehindubusinessline.com/catalyst/luna-electric-energy-from-kinetic/article67853886.ece
How to negotiate your way through health influencer hype
How Indians unite over the ritual of driving away the pesky insect
Creating contextual experiences and personalised journeys lead to higher engagement
In a country where food is almost a religion, the lunchbox brings together kids of diverse castes and ethnicities together
https://www.thehindubusinessline.com/catalyst/l-is-for-lunchbox-the-great-uniter/article67813693.ece
RSS feed
https://www.thehindubusinessline.com/catalyst/new-agency-launch-why-not-now/article67810909.ece
The month of love is here, so be prepared for a lot of mush; though chocolate maker Cadbury cleverly balances it by taking a different line with different products
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67810803.ece
Malayalam movie Malaikotai Vaaliban shows the way in monetising and publicising content
India VP Arnold Su on trends in the PC market, his passion for running and the rise of gaming segment
A simple food from the Himalayas has conquered India’s taste buds. There is more to come
Experts say recent accolades at the global stage will boost Brand Bopanna
Clothes have infinite memories attached to them so much so that we are loathe to part with fraying garments
https://www.thehindubusinessline.com/catalyst/k-for-kapda-the-art-of-holding-on/article67758861.ece
McCann Worldgroup India was named Agency of the Year at the Advertising Club’s ‘EFFIE India Awards 2023’
https://www.thehindubusinessline.com/catalyst/mccann-is-agency-of-the-year/article67762289.ece
This year’s Consumer Electronics Show saw a lot of buzz around AI; But what was interesting was the applications in femtech
https://www.thehindubusinessline.com/catalyst/trends-from-ces-2024/article67762272.ece
Is WhatsApp damaging young people’s careers by stunting their intellectual growth?
https://www.thehindubusinessline.com/catalyst/hey-stupid-get-off-whatsapp/article67762256.ece
New Narratives: Spiritually the pull will be to see Ram Janmabhoomi – but what will the modern positioning and brand values of the redeveloped temple town be?
Tata Commercial Vehicles and HDFC Bank have come onboard as co-presenting sponsors
Here are some unconventional places where marketers can look for new ideas
The OTT market in India is currently battling the dilemma between growth and profitability in a price-sensitive market
How different styling, trendy blouses, cool hashtags and a new narrative from D2C saree brands has made the category boom
For women in India, especially in rural areas, jeans spell modernity and flexibility
Spicing it up: 2023 was the year when millets grabbed mindspace but other flavourful things happened too – K-Food became a craze, protein popped and we rediscovered regional repasts
A recap of creative work that stood out in 2023
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67672060.ece
One can learn a thing or two about content, communities, collabs from them
In a country where electricity cuts are a common reality, the inverter is a boon, but even this cannot run on for hours
In October and November, retailers across India saw 7 per cent growth versus same period last year
E-retail market estimated to end 2023 at $57-$60 billion, says report by Bain & Company and Flipkart
RSS feed
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67624260.ece
Dentsu Creative’s 2024 Trends Report unveils five macro trends for 2024 and beyond, each with a number of sub trends to explore
The uniquely American retail phenomenon that has now been adopted by marketers world over, saw some twists this year
https://www.thehindubusinessline.com/catalyst/anti-black-friday-campaigns/article67624204.ece
Aalap Desai — former CCO of Dentsu Creative West and Dentsu Creative Experience India — has announced the launch of TGTHR (Together), a new future-focussed, full-funnel ad agency
https://www.thehindubusinessline.com/catalyst/ex-dentsu-cco-launches-new-agency/article67624193.ece
The 2024 Instagram Trend Talk is out and it highlights how Gen Z will drive culture in 2024
Pantone’s colour for 2024 — a rather subtle shade — is a sharp contrast to the loud bold Viva Magenta of 2023
https://www.thehindubusinessline.com/catalyst/peach-for-peace-a-neutral-choice/article67624158.ece
Growing clout: 2023 saw influencers emerge in new spaces and assume new personas including digital avatars
https://www.thehindubusinessline.com/catalyst/a-year-of-shifting-influence/article67624126.ece
2023 saw the advent and sharp rise of many surprising and unconventional new brands
With the PVR-INOX merger nearing completion, in a sit down interview with businessline, Bijli said that the multiplex chain has set its eyes on South India, where organised cinema and retail have...
Brand associations with cricket hit a crescendo as the World Cup drew to an end. But several brands which had booked prime space in print to put out congratulatory ads anticipating an India win w...
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67576233.ece
Displaying agility and ingenuity, the instant delivery apps delivered everything from puja samagri to cricket jerseys
In conversation with the iconoclastic Prahlad Kakar on his autobiography and the ad-mad life he’s led
Orry or Orhan Awatramani is the must-have accoutrement for every Bollywood star. So how do you do an Orry or Paris Hilton?
The lustrous metal is an emotion for crores of Indians, and still part of everyone’s lives
https://www.thehindubusinessline.com/catalyst/g-is-for-gold-still-shining-bright/article67520822.ece
Food is a priority when Indians travel, but in many different ways
Harsha Razdan, the new CEO South Asia for Dentsu on the future of the ad network, which is relentlessly moving into data, martech and the experience economy
Brands continued to capitalise on the World Cup fervour, with cricket and cricketers being a big theme in many campaigns last week
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67473133.ece
Last week’s announcement by WPP that it is combining two of its big creative agencies, Wunderman Thompson and VMLY&R, and calling the merged entity VML has shaken and stirred the industry in In...
https://www.thehindubusinessline.com/catalyst/death-of-a-legacy-agency/article67473130.ece
A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants & desires and ultimately make us who ...
Aditya Kanthy recently took charge as CEO of the newly formed Omnicom Advertising Services group in India. With this appointment, the leadership of the three creative agencies within the group �...
A round up of some memorable celebratory campaigns that brands have put out over the last few years
The midscale brand in IHCL’s portfolio is scaling up ambitiously, opening bigger properties with more keys
It’s raining ads. The festive season combined with world cup cricket have got brands scrambling to put out campaigns. This year, there are some heart-warming Pujo creatives.
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67423542.ece
Here are some simple rules which can help marketers pursue great creativity
A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants & desires and ultimately make us who ...
A host of exciting F&B brands are emerging, making dining out an exciting experience and increasing footfalls
The case of Humans of Bombay vs People of India vs Humans of New York is a wake-up call for the entire content creation industry
A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants & desires and ultimately make us who ...
Coinciding with the festival season, it is serving double delight for marketers as they expect great return on investment
D2C company FS Life, formerly Fable Street, is letting out its seams and expanding
Beverage giant Coca-Cola has uncorked a bubbly taste of the future using AI to develop a new flavour — Y3000 Zero Sugar. Artificial intelligence played a role in not only creating the flavour b...
https://www.thehindubusinessline.com/catalyst/a-taste-of-the-future/article67318207.ece
It is Apple season and the iPhone maker commandeered the world’s attention as it unveiled its latest phone and climate initiatives ad campaign. Digital and BTL engagements by brands also caught...
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67318184.ece
A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants & desires and ultimately make us who ...
Celebrating student-teacher relationships can be a promising space for marketers as it covers a diverse set of emotions
https://www.thehindubusinessline.com/catalyst/to-sir-with-love-respect-and-awe/article67311093.ece
In the fortnight gone by, brands were in full festive mood putting out Onam and Raksha Bandhan campaigns —but it was food delivery platform Swiggy that broke the Internet with its joyous Kerala...
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67266542.ece
Gen AI is not just a tool; it’s a catalyst for evolution that is reshaping our understanding of creativity, problem-solving, and the very nature of human-machine collaboration
A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants & desires and ultimately make us who ...
Leveraging its iconic brands, also with an intent to acquire and bring in more of its global brands, is the Colgate play
Mensa to launch Villain, Pebble and Folkulture on Amazon UAE and ecommerce platform noon
Since the launch of the first IKEA store in 2018 in Hyderabad, IKEA witnessed over 175 million visitations
The campaign is aligned with Prime Minister Narendra Modi’s vision of ‘Developing Tourism in Mission Mode’
RSS feed
https://www.thehindubusinessline.com/catalyst/shaving-the-logo/article67216334.ece
Brilliant creative ideas are the lifeblood of great and memorable marketing
A-Z: This series of light-hearted explorations of familiar everyday objects dear to the urban Indian middle class looks at how they shape our wants and desires, and ultimately make us who we are ...
The screens were dominated by Independence Day ads over the last fortnight as brands gave creative expression to the idea of freedom. Hearteningly, the ads showed on-ground effort by the brands.
https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67216253.ece
A painting as an emoji, a branded object as a museum subject and other inspiring ideas from the Bihar Museum Biennale 2023