AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings ...
https://www.adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark Zuck...
https://www.adweek.com/media/metas-ad-business-is-still-surging-as-headcount-ticks-upward/
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation...
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase e...
https://www.adweek.com/commerce/commerce-can-no-longer-be-where-creative-goes-to-die/
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher in...
https://www.adweek.com/programmatic/buyers-are-wasting-money-on-alt-ids-while-cookies-still-persist/
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in th...
https://www.adweek.com/agencies/david-yurman-phd-global-media-agency-of-record/
There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, centered on...
As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign. In...
https://www.adweek.com/brand-marketing/under-the-hood-of-teslas-fleeting-foray-into-advertising/
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google...
https://www.adweek.com/programmatic/google-delays-cookie-deprecation-for-the-third-time/
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at...
https://www.adweek.com/convergent-tv/jo-ann-ross-exit-paramount/
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopti...
https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/