Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud, a measurement and analytics solution designed to help marketers measure performance across different ...
Last year, Prime Day was a huge success. With more than 375 million items purchased worldwide and over $2.5 billion saved thanks to stellar Prime Day deals and discounts. Prime Day 2024 has the p...
Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Resear...
https://tinuiti.com/blog/news/tinuiti-marketing-analytics-recognized-by-forrester/
More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among ...
Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with...
https://tinuiti.com/blog/commerce/target-self-service-platform/
In a world where streaming platforms reign supreme, the way we consume media is constantly evolving. One term that’s been making waves lately is AVOD, or Advertising-Based Video on Demand. In f...
Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels? Determining where and how conversions are occurring is ...
In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. Acco...
2023 was yet another huge year for Amazon and the retail media sector as a whole, bringing with it new ad placements, partnerships and measurement capabilities, relaunched platforms, a major IPO ...
SEO enthusiasts, known for naming algorithm updates after animals and embracing melodrama, find themselves in a landscape where the “adapt or die” mantra prevails. So when Google announced t...
https://tinuiti.com/blog/search/search-generative-experience/