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- Feed Preview Digiday
FaZe Clan’s $75 million product licensing business could represent the future of esports
As FaZe looks to escape the difficulties it experienced in the public market, its greatest strength might be a business unit that was already in action well before the acquisition: FaZe Clan’s ...
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers...
While Biden signs the TikTok bill, marketers still aren’t panicking
No one seems convinced (yet) that an outright ban will happen anytime soon.
Inside Google’s latest move to postpone the cookie apocalypse
Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late.
The case for and against organic social
Digiday has delved into the debate, weighing the arguments for and against marketers relying on organic social.
Sephora pone a prueba una nueva estrategia de merchandising para el cuidado corporal
Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. Sephora está poniendo a prueba un nuevo programa de merchandising en las tiendas, aprovec...
PepsiCo patrocina su primer show en colaboración con Hulu dedicado a promover la cocina latina
Pepsi tiene claro que para conquistar al consumidor latino hay que ganarse primero su paladar, por eso está estrenando su primera serie en streaming, Talking Sabor, un programa que se podrá ver...
With Firefly Image 3, Adobe aims to integrate more AI tools for various apps
New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.
How accurate and precise data sets drive effective first-party data activation
Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising lea...
12 eco-focused beauty and wellness brands on their current sustainability challenges
Many brand leaders wish industry insiders were more forthcoming with their current hurdles.
Why 2K is investing in sports games with ‘Top Spin 2K25’ and other titles
Sports games are attractive to game publishers because they are able to reach beyond the usual gaming audience to better capture the attention of non-gamers who are fans of traditional sports.
A history of middle manager stress: The Return podcast, season 3, episode 1
In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.
Why Cava’s bid for brand awareness means prioritizing streaming ads
Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.
With the rise of the chief AI officer, it’s time to examine ‘czar’ culture
Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists as everyone is now doing said thing (or it...