Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions.
Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.
In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend fro...
“ already pay data providers for data. So why not pay the publisher?”
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Los fármacos para adelgazar como el Ozempic, que hasta hace un par de años se uti...
While many media companies and advertisers have narrowed their focus to streaming and video on demand, there is still significant audience demand for linear television’s lean-back experience. D...
Citing a Deloitte report that estimates the women’s sports ad marketplace will exceed $1 billion in 2024, GroupM said it will seek out what it calls first-look and first-to-market investment op...
Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority.
BDG has streamlined its editorial strategy, publishing fewer articles and focusing on live events to grow and monetize an audience amid referral traffic declines.
Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue.
As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.
This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.
The Ankler's Janice Min joins the latest episode of the Digiday Podcast.
Rather than seeing the Starbucks news as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current...
Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.