eMarketer Articles and Newsroom Posts

June 22, 2022 (New York, NY) – Will Apple’s entry into the buy now, pay later (BNPL) space upend the already competitive industry? That’s the question many are trying to

https://www.emarketer.com/newsroom/index.php/buy-now-pay-later-transactions-will-surpass-100-billion-by-2024/

Amazon’s share declines for first time; Apple surpasses eBay in online sales June 14, 2022 (New York, NY) – This year will mark a major US retail milestone, as ecommerce

https://www.emarketer.com/newsroom/index.php/us-ecommerce-will-cross-1-trillion-in-2022/

May 10, 2022 (New York, NY) – Elon Musk has his work cut out for him as he takes the reigns at Twitter. Worldwide user growth will be essentially flat

https://www.emarketer.com/newsroom/index.php/twitter-maus-set-to-grow-just-1-5-this-year/

3.6 million will pay with crypto in US; payment value to spike 70% in 2022   April 20, 2022 (New York, NY) – Cryptocurrency usage will continue its meteoric rise,

https://www.emarketer.com/newsroom/index.php/34-million-us-adults-own-cryptocurrency/

Worldwide revenues will triple in 2022   April 11, 2022 (New York, NY) – TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, acco...

https://www.emarketer.com/newsroom/index.php/tiktok-ad-revenues-to-surpass-twitter-and-snapchat-combined/

Total media ad spend in Russia to drop nearly 50%   March 30, 2022 (New York, NY) – Insider Intelligence expects the ongoing war in Ukraine to have a significant

https://www.emarketer.com/newsroom/index.php/insider-intelligence-slashes-ad-spending-forecast-for-russia-and-eastern-europe-amid-conflict/

Spotify still No. 1 by wide margin February 24, 2022 (New York, NY) – Pandora, once the dominant player in terms of digital music streaming, will be eclipsed by Amazon

https://www.emarketer.com/newsroom/index.php/amazon-music-overtakes-pandora-as-no-2-in-the-us/

Carvana is America’s fastest-growing e-tailer   February 23, 2022 (New York, NY) – Americans have taken to buying cars online, so much so that ecommerce car dealer Carvana is n...

https://www.emarketer.com/newsroom/index.php/carvana-now-among-top-10-us-retailers-by-ecommerce-sales/

TikTok will have more US users than Snapchat and Pinterest in 2022   January 24, 2022 (New York, NY) – YouTube is the “OG” of influencer marketing platforms, and itâ€�...

https://www.emarketer.com/newsroom/index.php/tiktok-surpassed-youtube-as-the-third-most-popular-influencer-platform-among-us-marketers-in-2021/

January 12, 2022 (New York, NY) – The total value of residential mortgage debt in the US will continue to experience solid growth into 2022 and 2023. In our inaugural

https://www.emarketer.com/newsroom/index.php/us-mortgage-debt-to-surpass-14-trillion-in-2022/

William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investm...

http://www.emarketer.com/Article/Marketing-China-Machine-Learning-Solve-ROI-Problem/1016879

Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit ...

http://www.emarketer.com/Article/Why-Premium-Publishers-Prime-Position-2018/1016875

Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.

http://www.emarketer.com/Article/How-Artificial-Intelligence-Transform-Digital-Out-of-Home-Marketplace/1016866

Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.

http://www.emarketer.com/Article/Ad-Buyers-Tale-of-Two-Identity-Graphs-Emerges-2018/1016854

Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.

http://www.emarketer.com/Article/Mobile-Apps-Influencer-Marketing-Top-Fraud-Targets-2018/1016843

Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.

http://www.emarketer.com/Article/Whats-Behind-Rapid-Progress-of-Advanced-Audience-Targets-Linear-TV/1016844

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.

http://www.emarketer.com/Article/Marketers-Need-Artificial-Intelligence-Reach-Segment-of-One/1016840

Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.

http://www.emarketer.com/Article/Pernod-Ricard-Anticipates-Big-Benefits-Display-Advertising-2018/1016835

Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan...

http://www.emarketer.com/Article/Five-Stats-Understand-Christmas-Japan/1016837

Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.

http://www.emarketer.com/Article/Will-Blockchain-Blow-Up-Digital-Advertising-Paradigms/1016830