Lisa is a copywriter who specializes in press releases. She charges $750 per release. She needs to increase her income. They tell her that she has to reinvent her services, because there is n...
https://marketingrebelclub.com/lessons/mh-increase-copywriting-income/
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, abo...
https://marketingrebelclub.com/lessons/hartunian-focusing-scuttlebutt/
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them You can’t see the grabbers that were attached to the following letters. The fi...
https://marketingrebelclub.com/lessons/ba-wickedly-clever-grabbers/
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them My clients had roasted the self-defense magazines for years using what we called �...
https://marketingrebelclub.com/lessons/ba-no-rules-cage-fighter/
Vic is a real estate agent who is specializing in selling “expired listings” (homes that had been listed with a real estate agent but were unsold and the listing was not renewed). He has a gr...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them THIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCT...
https://marketingrebelclub.com/lessons/ba-hecl-8-an-urgent-note/
THIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the b...
https://marketingrebelclub.com/lessons/ba-hecl-7-bargain-alert/
A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any ne...
https://marketingrebelclub.com/lessons/sb-pierce-dominate-market/
Jason has been in sales for many years, starting as a door to door salesman as a teenager. He currently is selling his financial services business and wants to move into a freelance copywriting c...
https://marketingrebelclub.com/lessons/mh-copywriter-wants-to-move-up/
Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s all tease. Lik...
https://marketingrebelclub.com/lessons/ba-most-important-letter/