Ingrained Media

There has been a lot of talk about celebrities with fake Twitter followers and how their reach relates to actual influence. We have even blogged on the topic . So we decided to take a look at the...

https://ingrainedmedia.com/as-real-as-it-gets-except-on-twitter/

Respect Your Universe (“RYU”) is no longer a Mixed Martial Arts (“MMA”) brand, what they are is still yet to be defined. Lets take a look at the rise and fall of RYU in MMA.

https://ingrainedmedia.com/respect-your-universe-ryu-closes-the-door-on-mma/

If Rock Hudson had “come out” in the 1960’s it would have been a career ending scandal. Columnists, publicists, the Studios and media in general would have piled on so fast and pilloried hi...

https://ingrainedmedia.com/coming-out-in-hollywood/

Mixed Martial Arts has had another major fight with potentially career changing results and another surprise TRT exemption. The need for TRT is not something I am qualified to discuss. I am not a...

https://ingrainedmedia.com/testosterone-replacement-therapy-trt-in-mma/

Today is the day we huddle around the water cooler to discuss ads.  Unlike any other time in our lives Super Bowl Sunday is the day we welcome advertisers into our homes.  So for the last 25 ye...

https://ingrainedmedia.com/nfl-super-bowl-xlvii-advertising-round-up/

The UFC has selected Ticketmaster as their preferred event ticket resale outlet.  This move aligns the UFC with other Ticketmaster partners, the NFL and NBA.   According to Sports Business Jour...

https://ingrainedmedia.com/updated-ufc-selects-ticketmaster-as-its-preferred-event-ticket-reseller/

We love Social Media, we are always encouraging our clients to invest time into building their social channels, including their own social platform.  Common objections range from lack of control...

https://ingrainedmedia.com/pinterest-gains-steam-with-cmos-and-brands/

The risks involved with being a Mixed Martial Artist (MMA) go far beyond the combat aspect of the sport. Fighters have to deal with sponsors, contracts, building a brand, social media, fans and m...

https://ingrainedmedia.com/the-realities-of-bellator-fighting-championship/

In April 2012 MetroPCS (NYSE: PCS) announced that it had formed Team MetroPCS featuring Ultimate Fighters Cain Velasquez and Frankie Edgar.  The deal put Velasquez and Edgar as the brand ambassa...

https://ingrainedmedia.com/ultimate-buyout-ultimate-fighting-championship-sponsor-up-for-sale/

(Update – As of this morning Nickelodeon, MTV, VH1, Comedy Central and other cable channels owned by Viacom were taken off of DirecTV’s lineup early Wednesday morning, beginning a channel bla...

https://ingrainedmedia.com/directtv-to-pull-the-plug-on-viacom-updated-7-11-12/