Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and en...
https://www.tradeshowinsights.com/2024/04/crafting-experiences-that-captivate/
Recently Al Mercuro invited me to contribute to his “Industry Jargon of the Day” series on LinkedIn, and I shared a basic definition of sponsorships, along with one of my key tips for exhibit...
https://www.tradeshowinsights.com/2024/04/weekly-insights-sponsorship-strategies-that-get-results/
Lifestyles have changed since the “Great Pause,” and stamina is a big part of that. While event attendees used to be willing to be booked solid from sunup to sundown (and far beyond), that ju...
https://www.tradeshowinsights.com/2024/03/creating-events-that-care-for-people-planet/
Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign. But the problem is that message often falls flat with their target audience. (Tr...
I see it all the time … exhibitors check-out early on the last day of a show. Sometimes physically, leaving an empty booth. (Not the impression you want to leave!) But more often the staff is p...
https://www.tradeshowinsights.com/2024/03/weekly-insights-dont-quit-too-soon/
Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords. So for this episode of Trade Show Insights...
https://www.tradeshowinsights.com/2024/02/trade-show-blind-spots-what-are-you-overlooking/
When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention center? Sure, that’s wh...
https://www.tradeshowinsights.com/2024/01/reimagining-trade-show-sponsorships/
One of the best ways show organizers and exhibitors can work together to improve the trade show is with an Exhibitor Advisory Council. So if you’ve ever thought about starting one, but have no ...
https://www.tradeshowinsights.com/2024/01/why-every-show-needs-an-exhibitor-advisory-council/
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and interact with attendees. Yo...
https://www.tradeshowinsights.com/2024/01/weekly-insights-your-booth-staff-matters/
With another year winding down, it’s time for a look back at our most popular posts and podcast episodes this year. Be sure to check out any you might have missed – many of which are intervie...
https://www.tradeshowinsights.com/2023/12/top-10-posts-episodes-of-2023/
When I ask exhibitors about their goals for a particular show, the most common answer is either brand awareness/visibility or generating leads. While these are valid reasons for exhibiting, they�...
https://www.tradeshowinsights.com/2023/11/let-your-goals-be-your-guide/
One misperception exhibitors often have is that trade show leads must become clients within 30 days (or some other random timeline) in order to make their exhibit investment worthwhile. That’s ...
https://www.tradeshowinsights.com/2023/11/weekly-insights-taking-a-long-term-perspective-on-leads/
Ever faced an exhibiting challenge – like unreasonable costs – and didn’t know where to turn? That’s where The Exhibitor Advocate comes in! In this episode, Jessica Sibila shares what The...
https://www.tradeshowinsights.com/2023/10/discover-tools-navigate-exhibiting-challenges/
How do you make attendees and prospects feel when they enter your booth? Do they feel welcome and special, or more like a mere number or badge scan? Perhaps it’s time to see the experience from...
https://www.tradeshowinsights.com/2023/10/weekly-insights-see-the-attendee-perspective/
Before you sign that exhibit space contract … you need to know three very important things. If you can’t answer these questions, perhaps you shouldn’t be exhibiting at that show! Shocking, ...
https://www.tradeshowinsights.com/2023/10/weekly-insights-know-these-3-things-before-exhibiting/
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling of excitement, intrigue or peacefulne...
https://www.tradeshowinsights.com/2023/09/creating-intentional-transitions-in-exhibit-marketing/
Shipping – it’s often just one more item on the trade show to-do list, and not the focus of attention … until something goes sideways. But lately with all the talk about a potential strike ...
https://www.tradeshowinsights.com/2023/08/trade-show-shipping-demystified-expert-advice/
In Chapter 15 of the new edition of Build a Better Trade Show Image, I shared the story of electronics superstore B&H hosting an annual event for photographers called OPTIC (Outdoor, Photo/Video,...
https://www.tradeshowinsights.com/2023/08/weekly-insights-building-a-private-show/
How about a little back-to-school reading to improve your trade show marketing? I’ve curated a few recommended titles for you from authors we’ve been honored to have as guests on the Trade Sh...
https://www.tradeshowinsights.com/2023/08/back-to-school-reading-list-or-playlist-for-exhibitors/
Earlier this month, I had the opportunity to attend the PIA MidAmerica Summer Showcase featuring the 2023 GraphEx winners.* This was the first in-person Showcase since before the pandemic, so it ...
https://www.tradeshowinsights.com/2023/07/hot-trends-in-print-marketing/
It’s a situation no event organizer wants to face. But the team at RISKWORLD 2023 was forced to deal with the reality of an active shooter in the city, which put their crisis management plans t...
https://www.tradeshowinsights.com/2023/07/real-world-crisis-management-lessons-from-riskworld-2023/
Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor in your booth along the path to becoming...
https://www.tradeshowinsights.com/2023/06/effective-lead-management-from-gathering-to-onboarding/
When food is leftover after an event, donating it is the responsible thing to do. But in the past there were often too many hurdles for that to happen. But earlier this year, Congress passed the ...
https://www.tradeshowinsights.com/2023/06/weekly-insights-making-food-donation-a-priority/
Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. In this episod...
https://www.tradeshowinsights.com/2023/05/the-power-of-community-extend-value/
“I have all the budget needed to cover everything in my exhibit marketing plan” – said no exhibitor ever! So what do savvy exhibitors do? They learn to spend where it matters, and cut back ...
https://www.tradeshowinsights.com/2023/05/weekly-insights-get-strategic-with-your-budget/
For our second video in the EXHIBITORLIVE recap series, here’s a look at some creative booth attraction and giveaway ideas. Here are the companies featured in this video: Blue Hive Deckel & Mon...
https://www.tradeshowinsights.com/2023/05/smart-attractions-giveaways-at-exhibitorlive-2023/
It was great to be back at EXHIBITORLIVE! Even though it was a smaller show this year and we weren’t in Vegas, the energy on the show floor was incredible. The phrase I kept hearing from both e...
https://www.tradeshowinsights.com/2023/05/creative-theme-design-at-exhibitorlive-2023/
Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. Here’s where you can read that blog pos...
https://www.tradeshowinsights.com/2023/04/5-ways-exhibitors-sabotage-their-success/
This month’s Exhibit Marketers Café Open Mic event on LinkedIn focused on how to make events more accommodating for neurodiverse attendees. Thanks to Clare Forestier, Adam Fillary and Joan Eis...
There’s a new online resource for exhibitors of all sizes — TSNN recently announced the Exhibitor News Network. In addition to the news hub for exhibit managers, there’s also a weekly newsl...
https://www.tradeshowinsights.com/2023/04/tsnn-debuts-exhibitor-news-network/