Whether you own a retail business or not, the holidays can be a great time to engage customers—existing and new—and increase your opportunity for sales. Many people are actively shopping for ...
Looking ahead to 2024 and considering strategic planning, business owners likely have many questions: What will the economy and market do in the year ahead? Will customers spend more—or less? H...
https://sb-insights-host.com/management/5-tips-to-prepare-your-small-business-for-2024/
Eleven years ago, I was running a successful high-end catering company for weddings, planning to become West Virginia’s next Martha Stewart. However, I had an eye-opening experience that m...
https://sb-insights-host.com/management/how-i-did-it-built-my-business-around-a-social-cause/
The majority of small businesses—especially those owned by solo entrepreneurs—are run from home, according to the U.S. Small Business Administration. One big reason? Technology and cloud-base...
https://sb-insights-host.com/technology/running-your-business-from-home/
Customer experience tools, when used effectively, can greatly enhance your customer interactions—providing insights and new opportunities for engagement. For a small business, they can help per...
I’ve been a practicing physician for 10 years. After moving back to my hometown, Milwaukee, last year, I joined my father as his partner at his medical practice, Waisbren Primary Care—a dream...
Research shows that using video to engage prospective customers—and existing ones—is highly effective. However, small businesses may think producing videos is too expensive or time-consuming ...
https://sb-insights-host.com/marketing/5-tips-for-using-video-to-engage-and-win-customers/
As you’re starting a business, one of the key decisions you’ll need to make is your internet service. Which business internet provider and plan is the best fit for your business needs? You...
Embracing new ideas and innovation are critical to business growth, as the market and customer demand are constantly shifting. History shows that businesses that adapt and evolve are generally th...
Artificial intelligence has taken the world by storm, with seemingly everyone talking about its potential. But how can a business owner sort through the chatter and determine real-world ways to u...
https://sb-insights-host.com/technology/3-powerful-ways-ai-can-benefit-your-small-business/