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- Feed Preview Digital – B2B News Network
6 Most Effective Mortgage Marketing Ideas for Lead Generation
Are you a mortgage professional striving to stay ahead in the competitive real estate and lending world? Generating quality leads and connecting with potential homebuyers is crucial for growing y...
Why Outsourcing Digital Marketing Services is a Better Decision
In the fast-paced, ever-evolving world of digital marketing, staying current on trends and technologies is not just a good idea—it’s essential for a business’s survival and success. However...
Digital Experience Is Now Key in the Search for New Talent
Across a wide range of sectors, organizations are increasingly being held back by an inability to access the talent they need. Skills shortages have become so problematic that significant numbers...
How To Prevent Downtime In Your EHR System
In a competitive healthcare landscape, downtime in an organization’s Electronic Health Records (EHR) can lead to costly delays and mounting frustration for patients, staff, and administrators a...
6 Benefits of Outsourcing Your Digital Marketing
If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come ...
7 Tips to Elevate Your Digital Marketing Career While Working Full Time
You’re working full time, but you have the itch to do more. You want to grow and evolve your career, but you don’t have the time or energy to commit to another full-time job. If this sounds l...
How A Good Digital Marketing Company Helps Your Revenue Grow
If you’re like most business owners, you want your company to grow and make more money. You may have tried doing digital marketing on your own, but found that it’s a lot harder than it seems....
6 Top Image Hosting Platforms In 2022
It’s impossible to avoid the fact that we need to venture into the digital world to become relevant, regardless of whether you’re a business or an individual that wants to be noticed. We all ...
6 Digital Marketing Trends to Optimise in the Post Pandemic Era
Entrepreneurs and marketing strategists are still in the process of picking up the pieces brought about by the disruption of the COVD-19 pandemic. Indeed, it has changed the landscape of business...
7 Smart Ways To Start A Business On A Small Budget
Microbusinesses are full of start-up entrepreneurs. Start-ups empower individuals to explore and make a profit off their hobbies, work independently, and start their own enterprises. Plus, small ...
Creative Strategies For Sports Betting Companies
Marketing is a huge part of any modern day business and sports betting companies are no different. In order to survive in the digital age, every online firm needs a constant flow of traffic to...
7 B2B Email Marketing Tips for 2021
With more than 3.7 billion active email users in the world, email is booming. It is likely to reach 4.3 billion users by 2023. For B2B marketers, email marketing is still one of the most powerf...
BoxWorks 2019 provides a digital transformation progress check from execs and enterprises
When your company is 97 years old and grows in part through mergers and acquisitions, you’re going to have a variety of technology products running the business — or as Bob Burkhart puts it, ...
Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign
A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for sever...
Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study
A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging o...
The man who founded CDO Club is ready to scale his community of digital leaders
David Mathison has heard all about those predicting the supposed death of the chief digital officer role, and he believes his work with the CDO Club may offer the most comprehensive and convincin...
https://www.b2bnn.com/2019/06/cdo-club/?utm_source=rss&utm_medium=rss&utm_campaign=cdo-club
CDOs may see themselves as future CEOs, but Egon Zehnder research shows some big obstacles first
Forty two per cent of chief digital officers told Egon Zehnder they believe their next role will be CEO, despite the fact the vast majority are the first in their company to hold their current ...
A simple way for CDOs (and others) to define true digital transformation
The other day, I was speaking with a COO who was very excited about her digital transformation program. As she talked excitedly about her company’s plans to go to the Cloud, upgrade ERP and im...
Editor’s Note: Why chief digital officers shouldn’t be so easily dismissed
As a research vice-president at Gartner Inc., Chris Howard has a lot of experience providing insight and guidance to all kinds of executive leaders, particularly CIOs. On a recent trip to Germany...
Gartner predicts more non-tech firms will focus on digital product management in move to ‘ContinuousNext’
While some companies that have been focused on embracing new technologies to better serve customers may have already appointed chief digital officers, Gartner analysts say they also need to think...
Mulesoft’s CIO in Residence has three ideas to help his peers manage their digital priorities
Steve Stone admits he’s still trying to figure out exactly what it means to be CIO in residence at Mulesoft. “I think that means you get the title but none of the benefits or pay,” he joked...
Adobe Summit 2019 offers digital transformation advice from Microsoft, Ersi and . . . Reese Witherspoon
“I had this siloed-off experience. I wasn’t engaging with them . . . there wasn’t empirical data. (Social media) has expanded my idea of storytelling and the ability to reach a larger, but ...
Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground
Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformati...
CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing
You would think after having the good fortune of sponsoring Serial, the podcast that became so popular it almost single-handedly defined the genre — MailChimp could have counted on some pretty ...
11 Strategies for B2B Website Development
You should keep in mind that it’s possible to build a B2B website by yourself. Quality website builders can help you to create a stunning website. On the other hand, if you have decided to w...
FCB expands capabilities in areas like marketing automation, CRM with FCB/SIX Consulting
Jacob Ciesielski, SVP Data and Technology and FCB/SIX president Andrea Cook. FCB, one of the world’s largest global ad agency networks, says it will respond to the demand from its clients for m...
Gary Vaynerchuk has one piece of social media advice for B2B firms, and it’s super simple
Maybe it’s force of habit, or maybe it’s out of genuine concern, but Gary Vaynerchuk can’t seem to resist offering me some unsolicited career advice. The man known across digital marketing ...
How to chart a course for business transformation that incorporates DX, blockchain and any future innovations
In 1998, the marketing department at IBM spent a reported $40 million on an advertising campaign aimed at convincing businesses to do something that seems obvious today: offer e-commerce alongsid...
True love or bad data? (Database dating advice for the brokenhearted)
For too many marketers and sales professionals, the relationship with the database is complicated, unsatisfying, and fails to live up to its potential. To you, we say, dry your eyes: This Valenti...
CloudCraze research forecasts growing shift towards e-commerce in B2B sales
Nearly 90 per cent of those making B2B purchases believe they’ll be offering products by 2022 that customers will mainly buy through e-commerce rather than a traditional sales rep, according to...