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Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report
Digital Video Ad Revenue Projected to Reach $63B in 2024 New York – April 25, 2024 – Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV),...
https://www.iab.com/news/digital-video-ad-spend-growing-nearly-80-faster-than-media-overall
IAB Wins Victory at FTC for Businesses and Consumers
WASHINGTON, DC – Interactive Advertising Bureau (IAB) is praising the order of an administrative law judge forcing the Federal Trade Commission (FTC) to rethink new rules for online subscriptio...
https://www.iab.com/news/iab-wins-victory-at-ftc-for-business-and-consumers
IAB Appoints Industry Leaders to Critical Roles Ahead of 2024 NewFronts
Leading Industry Organization Welcomes Cintia Gabilan, VP of Media Center; Arlene Mu, Assistant General Counsel, and Nadine Karp McHugh, Executive in Residence New York – April 24, 2024 – As ...
https://www.iab.com/news/iab-appoints-industry-leaders-to-critical-roles-ahead-of-2024-newfronts
IAB Raises Concerns About New National Data Privacy Proposal
Washington, D.C. – Interactive Advertising Bureau (IAB) has issued a letter to the House Energy and Commerce Committee supporting its work to create a national data privacy law, as well as onli...
https://www.iab.com/news/iab-raises-concerns-about-new-national-data-privacy-proposal
2023 U.S. Digital Advertising Industry Hits New Record, According to IAB’s Annual Internet Advertising Revenue Report
Retail Media, Connected TV, and Audio Advertising Experience Double-Digit Growth Creator Economy Helps Spark Social Media Rebound New York – April 16, 2024 – Internet advertising revenues re...
2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences
New York – April 11, 2024 – Over the past five years, podcasting has proven its potential as one of the fastest growing digital channels, providing brands influential and intimate ways to con...
https://www.iab.com/news/iab-announces-agenda-for-2024-iab-podcast-upfront
IAB Praises Progress, Seeks Improvements to National Data Privacy Legislation
WASHINGTON, DC – Interactive Advertising Bureau (IAB) congratulates Sen. Maria Cantwell (D-WA) and Rep. Cathy McMorris Rodgers (R-WA-05) on releasing their joint bipartisan federal privacy legi...
IAB Unveils Agenda for the 2024 IAB NewFronts: Defining the Ad Supported Present and Future of Streaming
Return of IAB Main Stage On May 1, Featuring Insights-Packed Presentations from Diverse Voices, Hosted by Iconic TV Personality, Alfonso Ribeiro New York – April 3, 2024 – Amid a wave of inno...
https://www.iab.com/news/iab-unveils-agenda-for-2024-iab-newfronts
New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video
86% of Advertisers Confirm Games Advertising is Brand Safe; 40% Set to Boost Spending in the Coming Year IAB Unveils Guidelines, Sets New Standard for Responsible and Engaging In-Game Advertising...
Digital Industry Moves Aggressively to Privacy-by-Design, According to IAB’s Annual State of Data Report
Closed ecosystems benefit; smaller publishers face daunting, costly challenges New York – March 14, 2024 – Today, IAB released its annual report, “State of Data 2024: How the Digital Ad In...