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- Feed Preview Andy Beal
I explain to a Financial Times outlet how Wells Fargo can rebuild its reputation
How is Wells Fargo doing with the rebuilding of its battered reputation? I’m glad you, and Financial Advisor IQ, asked! Reputation and branding consultant Andy Beal — who doesn’t have a pro...
The Sunday Times asks for my advice on weeding through fake travel reviews
Fake 5-star reviews are everywhere but fake 1-star reviews are also a common tactic, as I explain to The Sunday Times: …it’s not just the overeffusive we should be wary of, warns Andy Beal, a...
https://www.andybeal.com/the-sunday-times-asks-for-my-advice-on-weeding-through-fake-travel-reviews/
Why a reputation manager is vital for your company’s brand
When you think of “reputation management,” you will likely picture one of two different scenarios. Traditional reputation management is often equated to crisis communications. Whereas online ...
Helping The Washington Post spot fake travel reviews
I spoke with The Washington Post about the prevalence of fake reviews in the travel industry. Some are positive–from the business in question–others are negative–often left by competitors. ...
https://www.andybeal.com/helping-the-washington-post-spot-fake-travel-reviews/
Why trash talking your competitors usually trashes your own reputation
It’s never a good idea to talk trash about your competition. I share my reputation management advice with Dance Business Weekly, a trade publication for the dance industry. Their well-written p...
https://www.andybeal.com/why-trash-talking-your-competitors-usually-trashes-your-own-reputation/
The most important factor when repairing a client’s damaged online reputation
When a potential client reaches out to us for help repairing a damaged reputation, there is one important factor that we always have to measure in order to determine if we can truly help them: Ha...
https://www.andybeal.com/repairing-damaged-online-reputation/
Just like communities, brands need to stage their COVID-19 exit plans
While being stuck at home more than usual, you probably noticed that TV ads slowly migrated over from “buy me, buy me, buy me” to “we’re in this together!” This was not so much because ...
This big strategy mistake could cause the wheels to fall off your online branding campaign
For years, I have been telling clients my wheel analogy and its importance for their online reputation. Now, I know that there are dozens of different “wheel” analogies, so let me explain min...
The best way to protect your reputation from the Coronavirus COVID-19 is transparency
The Coronavirus COVID-19 is now officially a pandemic. That means it’s an epidemic on a global scale. While we all hope & pray that it doesn’t continue to infect individuals, companies too fa...
My warning for Corona Beer as searches increase for “Coronavirus beer”
I shared my thoughts with Adweek about the increase in searches for “Corona virus beer” and similar searches seemingly connecting the recent Coronavirus outbreak with the beverage. Online rep...